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Personalized Stories Using External Data

Kaan Uyanık
Aug 19, 2021
min read

In today’s mobile world it’s not enough to reach out to your users with mass campaigns and messaging. 80% of customers say they are more likely to shop from a brand that offers personalized and relevant content. Personalization yields not only more engaged users but also customer loyalty and long-term ROI. Therefore, if your messaging strategy is tailored to each customer individually you’ll be one step further in the competition.

With Storyly’s External Data and Personalized Stories you can build meaningful relationships with your users by delivering relevant content at scale. This feature allows you to create personalized stories and insert dynamic content using external data sources. Creating such experiences at scale might require a lot of effort and time. However, at Storyly we want you to tell your users personal stories in the easiest way possible with the right tools.

You Can Use Personalized Stories For:

Lowering cart abandonment rate

Create abandoned cart stories and guide your users with CTAs to complete the purchase funnel.

Personalized recommendations

Increase the number of products your users explore and drive greater conversions by showing your users personalized product recommendations.

Birthday stories

Reach out to your users personally by adding their names into stories. Leverage the power of personalizing your messages to celebrate your users’ birthdays with special offers.

Favorite products stories

Just like creating abandoned cart stories you can create stories for your users’ favorite products with product detail page links. Moreover, you can trigger these stories when the price of a favorite product drops.

Location-based campaigns

Deliver your users’ local discounts and show them the latest offers in their area.


Creating Personalized Stories

It is very easy to implement personalized stories. We made it very flexible so that you can integrate any platform that you use (personalization platforms, recommendation engines and CRM) to feed your personalized stories.

Setting up the template

You just need to set up the templates for different use cases (like cart abandonment, birthday celebration, product recommendation, etc. ) in the Template Studio. Add your dynamic placeholders that are going to be filled by the external data sources when the user opens the app.

Integrating the external data

External data are key: value pairs that are going to feed your dynamic placeholders. The key enables you to name tags that will match with your placeholder names that you gave in the Template Studio. The value is what this data source equals to which is unique for each user. Be careful to match the placeholder names with the key of your data sources.

Publishing your stories

Once this setup is complete select your template and create your story group. You can publish as many personalized stories as you want to the extent that external data structure is matched with your templates.

External data and personalized stories are available on our Growth plan. See our documentation to start personalizing the story experiences.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ABOUT THE AUTHOR

Kaan Uyanık

Product Marketer who embraces empathic understanding, creativity and data. User-centered and product-driven approach to drive business impact and scale. Trained cultural sociologist who used to study communities.

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