How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

Storyly New Feature: How to Make Stories Sharable

Letting your users share your content with external audiences is a great way to create virality regarding your content and, ultimately, your app. Discover how you can use stories to gain extra exposure and use them as an alternative user acquisition channel.

Difference Between Heuristic Evaluation vs Usability Testing

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.

A Brief History of Influencer Marketing

Influencer marketing is one of the strategies that companies use widely to boost their brands, conversions, reach, etc. In fact, 93% of marketers practice influencer marketing, and in 2020, 69.8% of marketers plan to increase their influencer marketing budget. But how did influencer marketing get this point?

How to Re-engage Your Churned Users

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.

Introducing Storyly

The idea glowed in the second half of 2019. It evolved magically and finally, we have Storyly. This is our story, introducing App Samurai’s youngest product. …

Boosting Back-to-School Sales and Engagement with Interactive and Personalized Content

Back-to-school season has always been a huge chance for businesses to increase their sales and parents to find the best deals and prepare their children for the upcoming school year. And generally, the season starts around August, or is it?