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Summer is the perfect season to turn real customer voices into immersive, shoppable content. In this blog, we explore how combining Bazaarvoice’s authentic UGC with Storyly’s full-screen, interactive content can create scroll-stopping summer campaigns that inspire and convert. From discovery to post-purchase engagement, you’ll find ready-to-use ideas to boost trust, creativity, and sales.
Shoptalk Europe is where the retail world comes together to shape what’s next. From unified commerce to in-store transformation and content that truly captures attention, this year’s event promises fresh insights from brands like H&M, L’Oréal, and TikTok Shop. Storyly will be there too, ready to explore how interactive content can make every moment of the customer journey more meaningful.
Live shopping is transforming eCommerce by blending real-time interaction, entertainment, and instant purchases. With significantly higher conversion rates and stronger emotional engagement, it's becoming a powerful tool for brands to connect with consumers. This blog explores what makes live shopping successful and how Storyly helps brands extend their impact beyond the livestream with interactive, shoppable content.
AI video creation tools are transforming how eCommerce marketers produce content, making it faster, easier, and more cost-effective than ever before. From automating tedious editing tasks to enabling personalized, shoppable videos, these tools empower teams to focus on creativity and strategy. This guide breaks down the types of AI tools available, what features to look for, and how to integrate them effectively into your marketing stack. Plus, discover how Storyly helps amplify the impact of your videos by delivering them in immersive, in-app experiences that drive results.
Interactive content is changing the way people shop online by turning browsing into an experience. From quizzes that guide product discovery to shoppable videos, it’s helping brands keep shoppers engaged and drive more sales. This post breaks down why it works, how top eCommerce brands are using it, and tips for making it part of your strategy. Plus, see how Storyly makes it easy to bring these experiences to life.
AI is transforming eCommerce personalization from clunky guesswork to seamless, tailored experiences. And leading apps are boosting engagement, conversions, and loyalty by combining smart tech with real shopper insight. Ready to see what great personalization really looks like? Dive in for more.
Video commerce is becoming a key strategy to stand out by combining engaging visuals with seamless shopping experiences. From shoppable videos to live shopping and interactive content, video boosts engagement, drives conversions, and reduces return rates. For eCommerce brands looking to capture attention and grow sales, video commerce is a competitive advantage. So, let's dive in for the tips and strategies!
In this blog, we break down eight standout examples from brands like New Look, Scentbird, Sephora, and the ENTERTAINER each using content in a unique way to boost engagement, drive sales, or build community. It’s a practical look at what great eCommerce content really looks like in 2025. Perfect if you’re looking for fresh ideas to inspire your next move.
Brand marketing and content marketing serve different purposes but work best when used together. Brand marketing builds emotional connections and shapes how people perceive your business, while content marketing provides valuable, educational, and engaging information that attracts and nurtures audiences. Brand efforts create recognition and trust, setting the stage for content to deliver value and drive conversions. While brand marketing focuses on long-term perception, content marketing supports the full customer journey with measurable results. Together, they create a cohesive strategy that builds loyalty, boosts engagement, and strengthens market position. Tools like Storyly enhance both approaches by offering immersive, personalized, and interactive content experiences across digital channels.
This blog explores the top 10 game-changing video commerce solutions every eCommerce brand should know in 2025. With video proven to drive higher engagement and conversions, choosing the right tools is more critical than ever. Dive in to discover which platforms deliver the most impact, including standout options like Storyly, Vidyard, Threekit, and more. Whether you're looking to boost product discovery or turn viewers into buyers, this guide has you covered.
Creating great content isn't enough. You need a clear strategy to make it work. This article breaks down the common challenges marketers face, from unclear goals to poor distribution, and offers a practical 8-step framework to overcome them. From setting SMART objectives and understanding your audience to choosing the right content mix and building a solid editorial calendar, it covers everything you need to turn scattered content efforts into consistent business results. Whether you're starting from scratch or refining your approach, this guide helps you build a content marketing strategy that truly drives impact.
Video commerce is changing the way we shop, bringing content and commerce together across social platforms and online stores. With TikTok, YouTube, and Meta adding more shoppable features, brands are using video to connect with audiences and boost sales in new ways. To keep you in the loop, we’ve put together a list of 51 video commerce experts who are driving this industry forward. From live shopping innovators to creative brand storytellers, these professionals are shaping the future of digital retail. Follow their work—they’re the ones setting the trends for 2025 and beyond.
Video is transforming the way we shop for beauty products, and UK brands are leading the way. Superdrug brings entertainment, Lush keeps it real with behind-the-scenes storytelling, Charlotte Tilbury turns tutorials into shopping experiences, and P.Louise is taking TikTok Shop by storm. These brands prove that video isn’t just for showing products, but also creating engaging, trust-building moments that drive sales. Ready to see how they do it? Let’s dive in.
Want to boost engagement and sales with video? This guide breaks down eight proven video marketing strategies for eCommerce, from short-form content to shoppable videos and live streams. Discover real-world examples and practical tips to bring your video content to your own platform.
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Video commerce is reshaping the way consumers shop online in 2024. With a seamless blend of video content and eCommerce, shoppers can discover and buy products directly from videos, whether it’s a live stream, a quick product showcase, or an influencer recommendation. In this blog, we cover key statistics and trends in video commerce, explore platform-specific insights, and offer actionable tips to help brands stay ahead in the digital shopping space, especially across Europe and the UK.
Every cart left behind means lost revenue for eCommerce businesses. In our latest blog, we dive into the top 11 reasons why shoppers abandon their carts, from surprise fees to complex checkout processes. Discover actionable strategies to turn those abandoned carts into completed sales and boost your conversion rates!
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Video shopping is revolutionizing the eCom and retail world by blending engaging video content with the ease of online shopping. From Shoppable Stories to Storyly's new TikTok-like vertical video feed, brands can now create interactive, seamless shopping experiences that turn casual browsers into buyers. Learn how to leverage Storyly’s innovative shoppable content solutions to transform your brand's shopping experience.
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Unlock the full potential of your eCommerce videos with shoppable content! In this blog post, we explore how to create engaging, interactive videos that seamlessly blend entertainment with instant shopping opportunities. Learn how key elements like clickable product tags, gamification, interactive elements, and personalization can boost viewer engagement, increase conversions, and drive sales. Discover actionable strategies to turn passive viewers into active shoppers, with insights on crafting compelling CTAs, optimizing for mobile, and integrating products naturally. Dive in to learn more.
Now is the time to celebrate those who go above and beyond in their content, interactivity, and creativity. That’s why we’re thrilled to introduce our new Storyly BFCM Superstars Contest—a friendly competition for our amazing customers to showcase their most engaging and effective campaigns.
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Discover the top holiday trends and stats shaping eCommerce. From early shopping habits and the rise of AI-powered gift assistants to the growing appeal of second-hand items, this blog dives into the key insights you need to stay ahead. Explore how consumers are navigating economic challenges while still embracing the festive spirit. With actionable tips for retailers, it's the ultimate guide to make the most of this holiday season in Europe and the UK.
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This blog covers 11 effective mobile marketing campaigns that stand out for their creativity and smart planning. It explains why mobile marketing is crucial today and gives examples like Duolingo's fun reminders and IKEA's AR shopping app to show how these strategies can boost engagement and brand loyalty. These campaigns offer practical tips for marketers wanting to make a real impact in the mobile space, making the guide a helpful tool for anyone looking to improve their marketing tactics.
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Boost your website's engagement with these 11 proven strategies! From optimizing your page load speed and enhancing mobile design to creating compelling content and leveraging social proof, this blog offers practical tips to keep visitors hooked. Learn how integrating Web Stories and implementing effective SEO practices can increase user interaction and retention. Dive into the importance of building community and utilizing analytics to continually refine your approach. Whether you're aiming for more traffic, customer conversions, or stronger reader retention, these strategies will help you enhance your website's performance and achieve your goals.
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This blog post explores the top 14 customer engagement software solutions that help businesses foster deep connections with their customers beyond mere transactions. Platforms like Storyly, Salesforce Service Cloud, and HubSpot Service Hub are highlighted for their abilities to create personalized, seamless experiences across various touchpoints, from initial interaction to post-purchase support. Each software is evaluated based on user-friendliness, integration capabilities, personalization, analytics, and more, ensuring a fit for diverse business needs. Whether you're a small startup or a large enterprise, these tools offer powerful ways to enhance engagement, loyalty, and long-term value, ensuring your customer interactions cut through the digital noise.
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Discover the secrets to mastering your back-to-school campaigns with our latest blog post. This comprehensive guide dives into the transition from summer ease to the bustling back-to-school season, exploring opportunities for marketers in retail, eCommerce, and CPG sectors. From early sales access to leveraging zero-party data for segmentation, experts share invaluable insights to not just survive but thrive during this crucial period. Whether you're looking to enhance customer retention, personalize your marketing efforts, or boost your Q4 preparations, these expert tips will equip you with strategies to elevate your brand and captivate your target audience.
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This blog emphasizes the importance of treating customers as individuals to foster loyalty and retention. Highlighting data, it notes that a vast majority of customers prefer personalized experiences, which significantly boost satisfaction and engagement. The blog outlines various personalized content strategies, such as targeted emails, tailored website experiences, and leveraging AI for dynamic content personalization. It underscores that effective personalization can enhance user experience, increase loyalty, reduce churn rates, and deliver a higher return on investment. Overall, personalized content is presented as crucial for maintaining competitive advantage and fostering long-term customer relationships.
Back-to-school shopping is expected to hit $41.5 billion in 2024, making it crucial for eCommerce and retail. Storyly offers interactive, personalized, and shoppable content to help businesses stand out and engage customers during this peak season.
Customer retention is crucial for business success as it is cost-effective and boosts profitability. Retained customers spend more and act as brand advocates. This blog outlines 25 strategies to increase customer retention, including leveraging tools like Storyly, providing excellent customer service, personalizing experiences, implementing loyalty programs, and using gamification.
This blog post outlines how to create an effective user engagement strategy, emphasizing the importance of setting clear objectives, knowing your audience, and creating compelling content. It highlights the benefits of leveraging personalization, social proof, and gamification to boost engagement. The post also introduces Storyly as a tool for creating interactive and personalized content experiences. Key examples from successful brands like Netflix and Starbucks are provided to illustrate best practices.
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