Google vs. Storyly Web Stories: Choosing the Best Platform for Engagement

Google vs. Storyly Web Stories: Choosing the Best Platform for Engagement

Are you looking for ways to captivate your audience with visually engaging content? Let's dive into the world of Web Stories. Since engaging online audiences has become more challenging and crucial, Story format has gained even more importance as being one of the best ways to engage with users. With that, Web Stories have emerged as a dynamic solution. And transformed how content is consumed by offering bite-sized, visually-driven experiences. 

Web Stories represent a captivating approach to presenting full-screen content on the internet. This format integrates videos, images, text, and various interactive elements. Even though it originally emerged within the realm of social media, the Story format has transcended its initial confines, enabling its integration across a broader digital landscape. 

Website owners are in search of innovative ways to engage audiences. And there are lots of ways for that. However, turning to the Story format for its captivating, bite-sized content is one of the most popular ones. So, now it’s time to decide on the right platform to bring these Stories to your website. And we’re here to help! This blog will compare Google Web Stories and Storyly Web Stories. We'll explore their features, how they're used, and their benefits for businesses across different industries.

Overview of Web Stories

Web Stories are short, dynamic content aimed for web browsers, which are presented through full-screen images. This type of format is of a very powerful mix between written text, images, videos and animations, which greatly contribute to the Story by making it much more dynamic than the usual text content. But the beauty of the medium is in its simplicity and interactiveness, meaning users can absorb Stories through taps and swipes, plus they get complemented with multimedia content, which leads to clinging to the process.

Using Web Stories can be highly effective in lowering bounce rates, boost page views, and sessions extended as it relates to open web audiences. This innovative format hence presents a unique opportunity for websites to captivate and engage with their audience in a manner that is both informative and approachable.

Storyly Web Stories

Storyly introduces a unique angle, focusing on enriching both web and mobile experiences. Its mission is to enable marketers and product managers to connect with their audience through captivating Web and App Stories. Storyly also stands out with its lightweight and easy-to-integrate Software Development Kit (SDK) for its rich visual content capabilities, customization options, analytics support, and interactive features offering a comprehensive and tailored approach to engage internet users. 

In addition to its SDK, Storyly also reduces the effort required in content creation. Let’s be honest now. Content creation is hard. It requires lots of time, research and effort. So, why not make it easier with Automated Shoppable Web Stories? These Automated Shoppable Web Stories can be effortlessly generated using any product feed. These Stories include various assets regarding the products in the feed, including product descriptions, price, product images and image links. More excitingly, it's possible to seamlessly integrate daily Instagram Stories into this format. 

Unlike AMP-based solutions, Storyly Web Stories offer a unique approach. Delving a bit into AMP, or Accelerated Mobile Pages, we should say, it is an open-source project designed to make web content load faster on mobile devices. 

AMP or Accelerated Mobile Pages, has some restrictions concerning Web Stories. First, it imposes barriers on customization. This can be a hurdle for product managers and marketers to create visually unique and captivating Stories. There is the additional factor that AMP limits the interactivity and functionality a Web Story can be built with. Even though it offers a degree of interactivity with engaging animations and tappable interactions, they are quite limited. Most importantly, AMP lacks the full support for analytics, which creates difficulties for businesses to get well-rounded data on how users interact with their content.

On the other hand, Storyly even takes a step beyond. It offers an immersive experience that transcends the limitations of AMP. How? Basically, by prioritizing interactive and engaging Web Stories. Storyly Stories are tailored to capture the essence of your brand, making every swipe a journey worth taking. Especially with its rich visual content capabilities, customization options, analytics support, and interactive features that we’ll be discussing in the comparison section. 

Google Web Stories

Google Web Stories, similar to Storyly Web Stories, offer a mobile-friendly, visually rich layout for dynamic content on the web, combining video, audio, images, animation, and textual content in full-screen presentations. Optimized for mobile, these interactive narratives are effortlessly discoverable across Google's Search and Discover sections, catering to various content types which include news and entertainment. This format enhances user engagement by offering an immersive and dynamic way to consume content, differing from traditional web pages by focusing on a more engaging user experience.

Detailed Comparison

When examining Google Web Stories and Storyly Web Stories, a number of distinctive features are apparent, suggesting their relevance and the subsequent effect on web-based engagement.

Detailed Comparison Between Google AMP Web Stories vs Storyly Web Stories - 1
Detailed Comparison Between Google Web Stories vs Storyly Web Stories - 2


Personalization matters most lately because it enhances user engagement and satisfaction by delivering content tailored to individual preferences, behaviors, and interests. Storyly successfully achieves this by integrating interactive Stories into both websites and apps, allowing for customized content delivery. Through the use of data insights and user interaction feedback, Storyly enables businesses to create highly relevant and engaging experiences for their customers. That successfully contributes to increasing user retention, loyalty, and conversion rates. 

However, achieving personalization with Google Web Stories would be quite hard. For example, to achieve this, creators can design different Stories tailored to various audience segments, utilizing analytics to guide the creation of content that resonates with specific groups. Yet, for real-time, dynamic personalization similar to what Storyly offers, it would unlikely be possible without additional tools or platforms.

Interactivity and Shoppable Experiences

Storyly Web Stories come into play offering both accessibility and a more customized and interactive space of experience. Whilst Google went with AMP-oriented emphasis, Storyly rather focused on improving engagement, driving conversions, and growing business revenue through personalized, interactive, and shoppable content experiences. 

By focusing on elements like polls, quizzes, ratings, emojis, countdowns, tags, and GIFs, Storyly managed to create unique, interactive and engaging solutions for brands. Furthermore, Storyly's studio also provides powerful animation capabilities for images and videos in Stories. And these animations are essential for generating a dynamic and engaging experience. Since that attracts user attention and presents items in an interactive manner, allowing creators to engage directly with their audience. 

This engagement-first approach caters to businesses and creators looking to foster a deeper connection with their audience. Storyly's SDK integration allows for seamless incorporation into mobile apps, enhancing the user experience by providing Stories directly within the app environment.

Accessibility and SEO Discoverability

Google Web Stories mostly prioritize accessibility and SEO over personalization and interactivity. By leveraging AMP (Accelerated Mobile Pages) framework it ensures fast loading times and higher visibility on Google's platforms. This focus on performance and search optimization may seem like it makes Google Web Stories an attractive option for websites aiming to maximize their content's reach and visibility. 

However, it's crucial to highlight a recent update here. Google has recently announced plans to reduce its investment in the AMP project. So, what does this mean? It basically means that this development might impact the prioritization of AMP pages in search rankings. In other words, a pivotal change for web optimization and the strategic approach websites should adopt moving forward. While Storyly's Web SDK might not conform to Google's criteria for AMP solutions, it does not adversely affect Search Engine Optimization (SEO). In other words, integrating Storyly Web Stories into a website neither harms nor improves SEO directly. Addition to not being affected by this shift, Storyly also ensures faster loading times on Google's platforms.

This clarification is vital here since the significance of AMP for search rankings and visibility is also on the decline. This decreasing trend indicates a shift towards a broader perspective in digital strategy, where the relevance of AMP for SEO rankings and search visibility is diminishing. With this shift, it is more likely to say that Storyly Web Stories and AMP Stories are now aligned in terms of search engine discoverability.


While Google Web Stories bring about some degree of interactivity, it is mainly telling stories that need to be seen with visuals. It allows the integration of ads within the Story flow, offering the chance for creators for monetization directly through the web. However, there is one critical limitation here, which is the absence of an app SDK. Why is that important? Because this highlights a gap in providing a comprehensive user experience across all platforms. 

By offering interactive, shoppable and personalized Stories both on web and app, Storyly transcends all those limitations. Moreover, with these shoppable Stories and custom options, Storyly enables a more personalized way to monetization especially for eCommerce websites.

User Friendliness and Flexibility

From the standpoint of user-friendliness and the flexibility of the system, both platforms provide tools to make Stories attractive to the audience. But Storyly's customization strategy and the fact that it does not rely on AMP means that there is a wider scope for a broader range of creative expressions. This flexibility is extremely advantageous for the brands and creators who want to be apart from the crowd with original Story design.

SDK Integration

We already mentioned that Google Web Stories is missing an app SDK. Thus, Storyly becomes advantageous here and its SDK streamlines integration into mobile apps, enhancing app user experiences by seamlessly incorporating Stories. Thus, we can say that unlike Google Web Stories, Storyly Web Stories favors omnichannel experiences more. 

Availability Across Platforms

Users now expect to engage across various platforms like apps, websites, social media, and even physical stores with consistent messaging and interaction lately. This is where Storyly takes the stage again. Storyly enables brands to launch simultaneous campaigns on both mobile apps and websites, utilizing the same content effortlessly across different channels. 

This is a brilliant approach because it emphasizes mobile-first strategies while ensuring an omnichannel experience across both mobile and web. Furthermore, it also maintains a cohesive flow from web to app experiences or vice versa. Customers benefit from a unified experience, enjoying similar discovery and campaign interactions within Storyly, regardless of the platform. 

Since Google Web Stories are focused only on web-based applications, solutions that don't support both web and app integrations can lead to additional effort and gaps in user experience for businesses. This is worth mentioning here because businesses that have both a website and an app typically end up covering both platforms. Thus, a third-party solution that doesn't support this, can result in additional effort and a lack of seamless experience for the company.


Finally, both Google Web Stories and Storyly Web Stories have a say in achieving highly-involved audiences, who entertain, enjoy, shop and interact through the Stories. 

For those who are looking to increase SEO and visibility on Google search engine results page, Google Web Stories offers a good solution that can be embedded easily on the web. AMP dependency of the platform guarantees flawless loading times and satisfying user experience, essential for retaining the modern, fast-paced online audience.

On the other hand, Storyly stands out for businesses seeking a deeper and a more interactive engagement with their audiences. With its focus on customization, interactive features, and omnichannel experiences, Storyly caters to brands aiming to deliver personalized and engaging content experiences across both web and mobile platforms. Its capabilities for creating unique, interactive stories make it the preferred choice for driving user interaction and brand engagement.

In short, while Google Web Stories focuses on broader web visibility, Storyly excels in providing richer and more tailored experiences. Therefore, leaving the choice between them to the specific goals set by the businesses.


Team Storyly

Group of experts from Storyly's team who writes about their proficiency.

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