Nadia Rodiukova

There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.

With the increased convenience of online shopping, a growing number of businesses across the globe have made the shift to eCommerce. In the process, mobile shopping has become increasingly popular on both mobile websites and apps.