What is control group?
A control group is a group of customers in a test that don’t encounter the tested variable, and therefore provides a benchmark to gauge results. If you want to test various channels or different messaging, your control group would keep on getting the standard message, not the new channel or approach.
If you interested in, you can find detailed content on our blogs
August 10, 2022
2022 Online Shopping Trends in Singapore
With the increased convenience of online shopping, a growing number of businesses across the globe have made the shift to eCommerce. In the process, mobile shopping has become increasingly popular on both mobile websites and apps.
Mobile Marketing
July 27, 2022
Question Stickers Offer Next-Level Engagement
Storyly’s question sticker makes gathering audience feedback fun and fast. Increase engagement and get actionable insights with question stickers!
In-App Engagement
August 10, 2022
How much personalization is too much?
Personalization is “the” buzzword in today’s marketing glossary. It’s hardly surprising as it is what the consumers do not just expect but in fact demand.
User Experience
