What is control group?
A control group is a group of customers in a test that don’t encounter the tested variable, and therefore provides a benchmark to gauge results. If you want to test various channels or different messaging, your control group would keep on getting the standard message, not the new channel or approach.
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Özge Akyel Çelikelli
November 15, 2022
Top 40 Mobile Marketers and Influencers to Watch
Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2023 and beyond, including LinkedIn marketing influencers and others.
Mobile Marketing
Berkem Peker
November 14, 2022
Explicit vs Implicit Data: What Is the Difference?
Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of data you can collect and analyze. Two main types of data include implicit and explicit data, which can help you better understand your audiences and how they interact with your business.
Mobile Marketing
Deniz Taşyürek
November 11, 2022
A Complete Guide to Online Shopping Personalization
If you want to stand apart from the many competitors in the eCommerce industry, you need to harness the power of personalization. Through effective personalization, you'll attract and maintain user attention and increase engagement in the long term. In the process, personalization will benefit both the user and online shopping brands.
User Experience
