Control Group

What is control group?

A control group is a group of customers in a test that don’t encounter the tested variable, and therefore provides a benchmark to gauge results. If you want to test various channels or different messaging, your control group would keep on getting the standard message, not the new channel or approach.

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May 20, 2022

Why Do Many Apps Look Just the Same? What Are the Benefits?

It is not only Facebook apps starting to look like other apps. Many others including Twitter, Airbnb, Google, etc. are taking features and design ideas from other companies, which is not necessarily a bad thing. In this blog post, we will talk about the positive sides of apps looking like each other for user experience from a design perspective.
May 20, 2022

What is Live Streaming? How to Do It Successfully?

We are living in the golden age of live video. Over the past few years, we witnessed many public figures, celebrities, artists, brands, and friends go live on various platforms to host interviews, presentations, conferences, or cookie recipes.
Mobile Marketing
May 20, 2022

What Do Mental Models Mean for User Experience?

The mental model is a psychological concept dating back to the mid-20th century. In general, it describes how people perceive and make sense of the world around them. In other words, a mental model represents a way of thinking about reality.
User Experience