Control Group

What is control group?

A control group is a group of customers in a test that don’t encounter the tested variable, and therefore provides a benchmark to gauge results. If you want to test various channels or different messaging, your control group would keep on getting the standard message, not the new channel or approach.

If you interested in, you can find detailed content on our blogs
August 10, 2022

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Question Stickers Offer Next-Level Engagement

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