What is deep linking?
Deep linking is a type of connection that sends users straight to an application rather than a site or a store. It is utilized to send users directly to specific in-application areas, saving users the time and effort of finding a particular page themselves –improving the overall user experience.
Deep linking does this by indicating a custom URL scheme (iOS Universal Links) or a plan URL (on Android gadgets) that opens your application. Deep links can also be set to send clients to specific events or pages that are integrated with campaigns.
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