eCPM

What is eCPM?

eCPM, or Effective Cost Per Mille (thousand impressions) is the method of calculating monetization performance based on the revenue earned per 1000 impressions. This is used across various platforms and mechanisms that monetize via display ads including desktop, mobile, in-app, etc.

The higher the eCPM, the more revenue publishers are getting from their ads.

Formula for calculating eCPM is:

eCPM = Total Ad Earnings/(Impressions x 1000)

eCPM is calculated just like how CPM is calculated. This number gives you the total cost of the marketing or advertising campaign divided by the number of impressions that are generated, divided by 1000. This gives you the total cost for a thousand impressions. In digital marketing, you get the actual benefit of it while making comparisons of this value with different buying mechanisms like CPC and CPA.

If you interested in, you can find detailed content on our blogs
May 17, 2022

How to Use Instagram to Promote Your Brand

Instagram has become the new home for brands as the engagement is high, followers are brand-loyal, and real business goals can be achieved.
Mobile Marketing
May 17, 2022

How to Secure Daily Interactions With Your App

When launching an app, you may succeed at getting a high number of initial downloads and installs, but see a significant drop in engagement afterward.
User Experience
May 17, 2022

How to Re-engage Your Churned Users?

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period.
User Experience