What is retargeting?

Retargeting, also known as remarketing, is a form of online advertising that keeps your brand in front of bounced traffic after users leave your site. Retargeting is a powerful conversion optimization tool; however, retargeting works best when applied as part of a broad digital strategy.

Retargeting works best related to inbound and outbound marketing. Techniques including content marketing, AdWords are extraordinary for driving traffic, yet they do not help with conversion optimization. On the other hand, retargeting can help increase conversions, but it can’t drive individuals to your site. Your best opportunity to succeed is to use at least one apparatus to drive traffic and retargeting to take advantage of that traffic.

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May 20, 2022

Why Do Many Apps Look Just the Same? What Are the Benefits?

It is not only Facebook apps starting to look like other apps. Many others including Twitter, Airbnb, Google, etc. are taking features and design ideas from other companies, which is not necessarily a bad thing. In this blog post, we will talk about the positive sides of apps looking like each other for user experience from a design perspective.
May 20, 2022

What is Live Streaming? How to Do It Successfully?

We are living in the golden age of live video. Over the past few years, we witnessed many public figures, celebrities, artists, brands, and friends go live on various platforms to host interviews, presentations, conferences, or cookie recipes.
Mobile Marketing
May 20, 2022

What Do Mental Models Mean for User Experience?

The mental model is a psychological concept dating back to the mid-20th century. In general, it describes how people perceive and make sense of the world around them. In other words, a mental model represents a way of thinking about reality.
User Experience