What is segmentation?

Segmentation intends to separate the marketplace into parts, or sections, which are quantifiable, available, actionable, and productive and have a development potential. An organization would find it difficult to focus on the whole market, given time, cost and exertion limitations. It needs to have a ‘determinable’ segment – a group of individuals that can be identified and targeted with reasonable effort, cost, and time.

If you interested in, you can find detailed content on our blogs
August 10, 2022

2022 Online Shopping Trends in Singapore

With the increased convenience of online shopping, a growing number of businesses across the globe have made the shift to eCommerce. In the process, mobile shopping has become increasingly popular on both mobile websites and apps.
Mobile Marketing
July 27, 2022

Question Stickers Offer Next-Level Engagement

Storyly’s question sticker makes gathering audience feedback fun and fast. Increase engagement and get actionable insights with question stickers!
In-App Engagement
August 10, 2022

How much personalization is too much?

Personalization is “the” buzzword in today’s marketing glossary. It’s hardly surprising as it is what the consumers do not just expect but in fact demand.
User Experience