Sip of Inspiration
Another way to use in-app stories is to request user input to help deliver content that they truly enjoy, interactive stickers such as quizzes and polls make this easier than ever. Through these stickers, you could ask users which promotion or campaign they would like to see in the app, giving them multiple-choice options and you could then announce the results of the survey the next day.
For instance, a retailer may discover that most of its app users want to see discounts on electronics, in which case the retailer could announce a promotion for electronics via in-app stories. The retailer could also share this announcement on other platforms, including their website and social media, driving even more app conversions and engagement.