21 eCommerce Best Practices to Improve Your Sales

21 eCommerce Best Practices to Improve Your Sales

With a market size of $16.6 Trillion, the eCommerce industry is booming. And it’s not just a trend, it’s a seismic shift in how consumers shop and how businesses thrive. 

The Covid-19 pandemic reshaped consumer behavior and steered customers toward the convenience of online shopping for everything from daily groceries to trendy apparel to essential medicines.   

Its unparalleled reach and convenience have redefined the very fabric of retail, empowering businesses to transcend traditional limitations and tap into a global customer base with unprecedented ease and efficiency.

The pivotal role of eCommerce best practices and strategies in driving sales performance cannot be overstated. The right strategies not only attract customers but also convert clicks into transactions, increasing your revenue streams. 

In this blog, we're diving into 21 game-changing eCommerce strategies that can turn your online store into a revenue powerhouse. 

21 eCommerce Best Practices To Maximize Revenue

Unlock the potential of your online business with these 21 incredible eCommerce best practices:

Design a User-Friendly Website

Your website's design is crucial for engaging customers. Making it intuitive with easy navigation and clear categories helps visitors find what they need easily. A responsive design ensures it looks good on any device.

Optimizing for user experience (UX) means making it easy and enjoyable to use your site. The easier it is, the longer people stay, increasing the chances of them making a purchase. Think about simple navigation and smooth payment options – things that keep visitors happy and more likely to buy.

Use High-Quality Product Images 

Visuals speak volumes. 

Studies show that 50% of online shoppers rely on images to make buying decisions, as visuals effectively convey product quality and features that words often struggle to articulate.

Incorporating high-resolution images that showcase products from multiple angles, coupled with detailed, accurate descriptions, provides customers with a thorough understanding of what you offer, instilling confidence and driving purchase intent.

Having your own unique imagery instead of relying on third-party pictures is crucial for authenticity. Exceptional visuals allow customers to envision owning the product which significantly enhances conversion rates. Prioritizing high-quality, original images is among the most crucial eCommerce design practices for boosting customer engagement and increasing sales.

Create Personalized Shopping Experiences 

Crafting personalized shopping experiences is about tailoring the online journey to fit each customer's preferences and behaviors. By using data-driven insights, you can offer product recommendations, exclusive offers, and targeted content that align with individual interests.

Personalization isn't just about addressing customers by their names, it's about understanding their needs and anticipating their desires. Whether it's suggesting related products based on their browsing history or customizing email campaigns, the goal is to make every interaction feel unique and relevant.

The result? Enhanced customer satisfaction, increased engagement, and a higher likelihood of conversions. Prioritizing personalized experiences is a pivotal eCommerce strategy that fosters brand loyalty and drives long-term customer relationships.

Streamline Your Checkout Process

Streamlining your checkout process is pivotal for reducing friction and ensuring a seamless buying experience. Simplifying the steps required to complete a purchase and offering various payment options can significantly reduce cart abandonment rates.

An intuitive and efficient checkout process with minimal form fields and clear instructions ensures a hassle-free transaction. Implementing guest checkout options and enabling saved billing/shipping details further expedites the process, catering to both new and returning customers.

Remember, a streamlined checkout isn't just about completing a sale, it's about leaving a lasting positive impression. A smooth transaction fosters customer satisfaction, encouraging repeat purchases and solidifying trust in your brand

Make Your Website Mobile-Friendly

Ensuring your website is mobile-friendly is paramount, given that approximately 70% of eCommerce traffic comes from users on mobile devices.

To cater to mobile users effectively, your content must seamlessly adapt to smaller screens. Elements like appropriate font sizes, prominent call-to-action buttons, concise paragraphs, and sufficient white space contribute to a user-friendly mobile interface.

A mobile-friendly website directly impacts conversion rates and sales. When customers easily navigate your mobile site and swiftly find what they seek, they're more inclined to complete purchases, ultimately boosting your conversion rates.

Encourage Customer Reviews and Testimonials

With an overwhelming array of choices available to consumers, customer reviews and testimonials serve as social proof, guiding potential buyers in their purchasing decisions, particularly when they can't physically examine products beforehand.

Displaying these authentic testimonials not only fosters trust in your products but significantly increases the likelihood of turning leads into successful online sales. Furthermore, these reviews contribute positively to search engine optimization (SEO), enhancing your brand's visibility.

Strategic placement of reviews and ratings is crucial for maximum impact on potential customers. 

Highlight them prominently on product pages to ensure they catch the eye of browsing prospects.

Provide Robust Customer Service

Exceptional customer service forms the bedrock of successful eCommerce endeavors. In a digital landscape where face-to-face interactions are limited, prioritizing outstanding customer service becomes pivotal for fostering trust and loyalty among your audience.

To ensure a seamless experience, offer multiple support channels such as live chat, email, and phone assistance. These avenues allow customers to reach out easily and receive prompt and personalized assistance whenever they require it.

Leverage Social Media and Content Marketing

Expanding your eCommerce brand's presence across leading social media platforms is imperative. With nearly 5 billion social media users worldwide, these platforms offer vast potential audiences. 

Engaging actively on platforms, like Facebook and Instagram, amplifies your marketing message, especially when announcing new products or promotions.

Content marketing is an effective way to bolster website traffic and attract a wider customer base. Crafting informational content such as blog posts, how-to guides, and educational materials serves as a gateway to establishing trust and nurturing relationships with your intended audience.

Educational content showcases your expertise, while sharing brand stories adds a relatable dimension to your company. Moreover, diversifying content not only enhances brand credibility but also unlocks new SEO opportunities, enabling your eCommerce site to rank for keywords beyond product descriptions.

Optimize Your Site for Search Engines (SEO)

Optimizing your eCommerce site for search engines is pivotal in enhancing its visibility and attracting organic traffic. Keyword optimization, creating high-quality and relevant content, and ensuring a seamless user experience are fundamental components of effective SEO.

A robust SEO strategy involves various tactics aimed at improving your site's ranking on search engine results pages (SERPs). Here are some key pointers to keep in mind:

Write Detailed Product Descriptions: Create comprehensive and informative descriptions outlining the features, benefits, and specifications of your products to assist customers in making informed purchasing decisions.

Use High-Quality Images and Alt Text: Incorporate visually appealing and high-resolution images of your products along with descriptive alt text to enhance accessibility and improve search engine optimization.

Leveraging Customer Reviews for SEO: Display customer reviews on product pages to enhance search engine optimization by leveraging user-generated content, which boosts credibility and relevance.

Improve Site Speed for Better User Experience: Optimize website loading times to ensure a faster and smoother browsing experience, reducing bounce rates and enhancing user satisfaction.

Use Internal Links between Categories and Product Pages: Implement internal linking within your website, connecting categories and product pages, to improve navigation and enhance SEO by distributing page authority throughout the site.

Implementing Structured Data for Rich Snippets: Utilize structured data markup such as review markup or product markup to provide search engines with more context about your content, potentially leading to enhanced visibility in search results with rich snippets.

Use User-Friendly URLs: Create clear, concise, and descriptive URLs that are easily readable by users and search engines, optimizing them for better indexing and user experience.

Leveraging Video Content for Product Showcases: Utilize video content to showcase your products, providing engaging and immersive experiences for customers, enhancing product understanding, and potentially boosting conversions.

Ensure Security and Build Trust

In an era where online interactions predominate, guaranteeing the safety and privacy of customer information is paramount. Employing state-of-the-art encryption, secure payment gateways, and stringent data protection practices not only shields against potential threats but also reinforces your commitment to safeguarding customer interests.

Building trust goes beyond just transactional security. Transparent communication regarding security measures, displaying trust badges, and adhering to industry standards serve as tangible demonstrations of your dedication to customer well-being.

Offer Free Shipping and Money-Back Guarantees

While prompt shipping has become standard practice, setting your brand apart necessitates going beyond mere speed. Offering free shipping services represents a significant draw for customers seeking added value in their purchases.

A 2021 Consumer Trends Report revealed that 66% of consumers now anticipate free shipping for all their online orders. This incentive can serve as a pivotal differentiator, influencing customers to choose your brand over competitors.

In addition to free shipping, incorporating money-back guarantees further propels sales conversion. Recognizing the inherent risk for customers in online purchases, especially without physically experiencing the products, you can mitigate this apprehension through strategic guarantees. Consider providing free shipping for high-margin items or those above a certain minimum cost, ensuring your shipping costs remain covered.

Include FAQs

Availability around the clock isn't always feasible, and addressing every customer query personally isn't possible. That's why anticipating and addressing customer inquiries through comprehensive FAQs is integral in empowering customers to make informed decisions without constant assistance.

From FAQs to Return Policies, Shipping Dates to Shipping Policies, transparent and precise communication is key in your interactions. To create an effective guide, step into the customers' shoes and anticipate their likely questions. Ensuring you cover every imaginable query enriches their experience and decision-making process.

Don’t Force Shoppers to Create an Account

An essential eCommerce guideline is to offer customers the flexibility of a guest checkout. Avoid compelling shoppers to create an account, especially during the checkout phase, as this often leads to a significant rise in cart abandonment rates.

Customers find it off-putting when stores employ such tactics. It's essential to respect the preferences of those who prefer not to register. Simply requesting an email address for order confirmation suffices, allowing users to proceed without the need for an account. This approach ensures a smoother experience for customers while still facilitating essential communication.

Integrate Live Chat Support 

Incorporating live chat support on your eCommerce platform serves as a direct line of communication between your brand and customers. This real-time assistance addresses queries promptly, guides customers through their purchase journey, and resolves any concerns they might encounter.

Live chat significantly enhances customer experience by providing immediate responses, boosting confidence in their decision-making process. Offering personalized recommendations or assistance in navigating the site can lead to increased sales and improved customer satisfaction.

Enable Wish List and Save for Later Options 

Providing customers with the option to create wish lists or save items for later is a strategic move that caters to varied shopping behaviors. This feature allows users to curate their desired products, facilitating easier decision-making and potentially reducing cart abandonment rates.

Wish lists serve as a personalized catalog for customers, enabling them to revisit products they're interested in without searching the entire site again. 

Additionally, the "save for later" function allows users to temporarily set aside items they might purchase in the future, simplifying their shopping experience.

Implement One-Click Upsells

Implementing one-click upsells within your checkout process can significantly boost sales by presenting additional relevant products or upgrades to customers before they complete their purchase. This strategic technique capitalizes on the buying momentum, offering complementary or upgraded items seamlessly.

By showcasing related or enhanced products just before the final transaction, you maximize the potential value of each sale. This approach not only increases the average order value but also enhances the overall customer experience by providing valuable suggestions aligned with their initial purchase intent.

Have Various Payment Methods

Providing a spectrum of payment options not only enhances the customer experience but also diminishes cart abandonment rates, fostering increased sales.

While credit and debit card payments are conventional, catering to diverse preferences elevates the buying journey. Understand your audience's geographical locations and their shopping behaviors to incorporate additional payment modes that align with their preferences. 

By offering a tailored selection of payment methods, you create a seamless and trustworthy transaction environment, empowering customers to engage more confidently and make purchases according to their preferred modes of payment.

Optimize Product Pages for Conversions

Elevating your product pages to optimize conversions involves meticulous attention to detail. 

Ensure each element, from captivating imagery to persuasive copy, is meticulously crafted to drive customer action. Emphasize product benefits, highlight unique selling points, and prominently display customer reviews to bolster trust.

Strategic placement of clear and concise product information, coupled with compelling visuals and intuitive navigation, guides visitors seamlessly toward making a purchase. A streamlined and persuasive product page design significantly influences buying decisions.

Create Compelling Call-to-Action (CTA) Buttons

Crafting compelling calls-to-action (CTAs) is an art that drives user engagement and prompts desired actions. The language, color, size, and placement of CTAs play pivotal roles in directing user behavior. 

Use persuasive, action-oriented language that resonates with your audience, conveying urgency or exclusivity when applicable.

Ensure CTAs stand out visually amidst other page elements, drawing immediate attention. Strategically position them where they're easily accessible without overwhelming the user. 

Well-designed CTAs prompt users to explore further or make a purchase, thereby enhancing overall conversion rates.

Integrate Personalized Email Campaigns

Implementing personalized email campaigns is like crafting individualized conversations with your audience. It involves leveraging data insights to tailor content, product recommendations, and exclusive offers based on customers' behaviors, preferences, and purchase history.

Segmenting your audience allows for targeted messaging, ensuring that each email resonates with its recipients. From personalized subject lines to content that speaks directly to the recipient's interests, personalized email campaigns foster stronger connections and drive higher engagement rates.

Furthermore, utilizing automation tools to schedule and send these personalized emails at strategic times amplifies their impact, nurturing leads, and encouraging repeat purchases. The essence lies in creating a tailored experience that makes each recipient feel valued and understood, ultimately boosting conversion rates and brand loyalty.

Implement a Loyalty Program

Implementing a loyalty program fosters deeper connections with customers while incentivizing repeat purchases. By rewarding frequent buyers or offering exclusive perks, you encourage customer retention and cultivate brand advocates.

Tailor your loyalty program to suit your audience preferences, whether through points-based systems, tiered rewards, or exclusive access to new products. Communicate the benefits clearly and make it seamless for customers to participate and track their progress. 

A well-structured loyalty program not only encourages customer loyalty but also contributes significantly to increased sales and brand advocacy.


In the competitive landscape of eCommerce, implementing these 21 best practices can be a game-changer for businesses looking to boost revenue. By focusing on customer-centric approaches, leveraging technology, and embracing innovative strategies, businesses can pave the way for sustainable growth. 

It's imperative to acknowledge that success in eCommerce is an ongoing journey – one that requires consistent effort, adaptation, and a keen eye on evolving market trends. Embrace these practices, tailor them to fit your brand, and watch as they propel your eCommerce endeavors towards unparalleled success.


Berkem Peker

Berkem Peker is a growth strategist at Storyly. He holds a bachelor's degree in economics from the Middle East Technical University. He/him specializes in growth frameworks, growth strategy & tactics, user engagement, and user behavior. He enjoys learning new stuff about data analysis, growth hacking, user behavior.

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