­čôú Meet Journeys: A whole new way of personalization with Interactive Stories

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Build Truly Personalized Journeys Shaped by Customers Themselves

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Build Truly Personalized Journeys Shaped by Customers Themselves

As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys.

See for yourself

Our mission is simple - to enhance your users' journey by showcasing Stories that only appear when specific visibility conditions are met. With the Journeys feature, we're bringing to life a new era of user-focused journeys.

Personalization at its best

So, what do Journeys  look like in action? The answer lies in the interactive stickers we've, namely quiz, poll, and image quiz! With these interactive stickers, we've essentially turned our Stories into intuitive tools, allowing users to shape their journeys and what they see next on your platform Journeys enable you to ask questions and display present Stories based on your customers' responses.

You can offer a range of Story options that align with their choices, enabling them to craft a personalized journey tailored to their needs. Whether you're in the fashion industry, cosmetics, or food and delivery, it's like having a personal shopper or a personalized virtual assistant guiding them along their desired path!

Engage and gamify with trivias 

Captivating your customers and keeping them engaged is the key to success Journeys offer a multitude of opportunities for this purpose. Imagine presenting your customers with exciting challenges, quizzes, and interactive content that aligns with their passions. From music and video to sports or food, you can create interactive Stories that tap into their interests and knowledge. Reward correct answers with exclusive content, discounts, or even unlock new levels of gamification. By integrating gamified elements into their journey-building experience, you encourage active participation, foster a sense of achievement, and create a community of loyal advocates.

Drive conversion through personalized journeys

Converting customers into loyal brand advocates requires a personalized approach. With Journeys, you can create journey-building experiences that drives conversion rates to new heights.

Let's consider a few examples. 
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Imagine running an eCommerce fashion app where you can captivate users by asking about the occasion they're dressing up for through engaging Stories. Let's say you give them options like beach or date night by using interactive stickers. If they tap on beachwear, following Story asks them about their preference, whether it's beach dresses, swimsuits, or accessories. Based on their responses, you can showcase a series of Stories featuring product tags or catalogs with the perfect beachwear options. This level of personalization ensures that users are presented with exactly what they're looking for, making their fashion journey in the app even more exciting and tailored to their specific needs. It's all about creating an unforgettable experience for your users!

Another example, you ask users about their skincare interests. You can start off by asking if they're into makeup or skincare. If they lean towards makeup, you can dig a little deeper and ask them about their favorite makeup products. Based on their response, you can suggest their chosen makeup products with shoppable Stories. On the other hand, if they tap on skincare, you can get even more specific and ask about their particular concerns. Maybe it's dryness or signs of aging. Depending on what they share, the next Story will be all about suggesting the perfect skincare products to address their specific concerns. See how this personal touch makes a difference? It's all about tailoring the experience to their preferences and increasing those conversions.

When it comes to food and delivery, how about asking users about their preferred cuisine through a Story? You can start off by asking if they want to eat something healthy or naughty. Based on their response, if they opt for a healthier choice, you can show them options like vegan bowls, salads, or salmon dishes. And guess what? You can even make it more interactive by featuring the ingredients for these dishes with shoppable Stories. This kind of personalized touch not only keeps users engaged but can also really boost conversion rates. Pretty cool, right?

Journeys provide a platform for you to unleash your creativity and build captivating journeys that align with your customers' interests and passions. The possibilities are endless, and the power to create unforgettable experiences lies in your hands.

Wrapping up

With Journeys in Storyly, you have the opportunity to transform your customers' experience into a personalized and immersive journey-building adventure. Remember, it's not just about the content you deliver but how you deliver it. By empowering them to shape their own path, engage with interactive stickers, and unlock gamified elements, you not only enhance engagement but also drive higher conversion rates and foster brand loyalty. 

See for yourself

Get ready to embark on the new era of personalized and engaging journey-building experiences for your customers, allowing them to forge their own unique path within your platform! Book a call to learn more about Journeys.

ABOUT THE AUTHOR

Dilayda Soylu

Product Marketing Manager at Storyly, covering launches, managing products and always excited about new tech solutions. Knows/ writes about customer insights and new features. A hopeless dreamer, loves zen thinking and being in nature at the first opportunity.

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