Better email marketing campaigns: Introducing Inbox Stories

Learn more

Tuana Tuncer

Digital Marketing Specialist

Blogs

Tuana Tuncer
March 6, 2023

Why Should You Tap Into Shoppertainment in 2023?

One eCommerce trend that's slated to change the future of this market is shoppertainment. Over the years, shoppertainment has become increasingly popular among consumers and marketers alike as people seek more engaging shopping experiences online. Out are the boring and monotonous marketing campaigns trying to get people's attention, and are in highly engaging videos that entertain as much as they promote. In short, marketing today is about the user, not the brand behind it. Wondering why shoppertainment is such a crucial investment today? Here we'll dive deeper into this trend and the many benefits you'll get from it.
Marketing Tips
Tuana Tuncer
March 6, 2023

Top 23 Retail and eCommerce Experts to Follow in Europe

Keeping up with the latest news, technologies, and trends in the retail and eCommerce industry is crucial to achieving success. Thankfully, experts who have an active voice in this field lead the way for us to get to know the industry. The following list features the top retail and eCommerce experts to follow in Europe.
Marketing Tips
Tuana Tuncer
February 22, 2023

24 US-Based Retail and eCommerce Experts to Follow in 2023 and Beyond

For someone who is new to the retail and eCommerce landscape, it is essential to pay attention to the leading experts in the industry. Personally, I follow many different experts who help me gain a better understanding of the industry and stay up-to-date with the latest news. This is why I want to share the following list with you, which includes US-based retail and eCommerce experts that you’ll need to keep an eye out for in 2023 and beyond. 
Marketing Tips
Tuana Tuncer
February 21, 2023

How Online Shoppers Find Inspiration Today

More and more shoppers today seek inspiration online for their purchases. Even when shoppers aren't currently looking for something, a certain source may inspire them to make a purchase. In fact, according to Google, 60% of consumers get the urge to buy a product from a source of inspiration even when they're not actively shopping. If you want to incentivize your customers to buy from you, you should understand precisely what inspires shoppers and how you can appeal to this need.
Insights
Tuana Tuncer
November 3, 2022

10 Strategies to Increase User Retention for Apps

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ideal user experience, and taking other steps to maintain engagement.
User Engagement

Glossary

No items found.