Marketing Tips

Mobile App Engagement Tips for Faster Iteration

Learn practical mobile app engagement tips to ship updates faster, remove workflow bottlenecks, and run rapid experiments across in-app content, push notifications, and email.

Designing Content as a System, Not a Campaign

Stop rebuilding campaigns from scratch. Learn how content systems help marketing teams create modular, adaptable content that improves over time and drives long-term performance.

How Dynamic Content Builds Loyalty Beyond the First Purchase

Learn how dynamic content helps brands close the post-purchase loyalty gap. Discover why static content fails after conversion and how personalized, data-driven experiences drive retention and repeat purchases.

Building Agility into Content Workflows for Faster Speed-to-Market

Build agile content workflows that cut launch times and boost conversions. Learn how Storyly helps mobile-first teams deliver timely, personalized, and shoppable experiences, fast.

Resilience Now, Relevance Tomorrow Black Friday as the Ultimate Test of Digital Commerce

Black Friday pushes digital commerce to its limits. Learn how resilience and engagement can turn peak pressure into long-term growth.

Interactive Content Trends to Watch: From Tap to Transaction

Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.

The Must-Know Summer 2025 Events for Seasonal Campaigns

Explore key summer events across the UK and Europe from music festivals to sports to create timely, culture-driven content.

Brand Marketing vs Content Marketing: Why You Need Both

Discover differences between brand marketing and content marketing, and learn how combining both can strengthen your strategy.

How to Develop a Content Marketing Strategy That Drives Real Results

Learn how to build a content marketing strategy that drives results with this simple 8-step framework.

Building a High-Converting eCommerce Content Marketing Strategy with Storyly

Discover how to craft an effective eCommerce content marketing strategy and leverage Storyly’s interactive and shoppable content for maximum impact.

The Complete eCommerce Marketing Calendar for 2026

Knowing which holidays and dates your brand should celebrate can give you a head start in planning your marketing calendar. Explore the full list now.

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June 8, 2022

Customer Lifecycle Marketing: The Stages and Marketing Strategies You Need to Know About

When we think of a human being's natural lifespan, we tend to think of the various stages that they go through from cradle to grave. There are infant years, toddler years, children, pre-teen, teenage, young adult, middle age, older adult, senior citizen, and so on.
Marketing Tips
April 21, 2022

Mother’s Day Marketing Ideas for Retail Apps That Help Turn Holiday Shoppers into Loyal Customers

Is your brand ready for Mother’s Day? (May 8th this year!) Spring is here and before you know it it will be time for mother’s …
Marketing Tips
April 18, 2022

8 Ramadan Strategies for App Marketers

One of the most important events to market around throughout the year is the month of Ramadan. During this time, people who practice Islam spend …
Marketing Tips
April 7, 2022

7 Highly Effective Easter Marketing Strategies in 2024

Like many other holidays, Easter is one of the best for app owners and others to market around. Plenty of people celebrate Easter Sunday and …
Marketing Tips
March 21, 2022

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.
Marketing Tips
February 23, 2022

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.
Marketing Tips

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