Marketing Tips

Your Banking App Is Where the Relationship Grows

Customers open their banking app around 150 times a year, mostly to check a balance. How banks turn those sessions into a relationship, with data and examples.

Your Promo Calendar Has Outgrown Your Homepage. Here's How Operators Make Room.

The homepage is fixed. The promo calendar isn't. Five ways licensed operators add promotional capacity, what each one costs, and how to choose.

Everyone at SBC Summit Will Tell You the Same Three Things. Here's How to Test Them.

Over 800 exhibitors, one shared vocabulary. Five questions iGaming operators can use at SBC Summit 2026 to tell a working product from good positioning.

Mobile Product Page Conversion Optimization Guide

Learn the highest-impact mobile product page optimizations and a practical testing roadmap to improve add-to-cart and purchase conversion.

First-Party Commerce Data: Collect, Activate, Convert

Learn how to collect and activate consented first-party commerce data with Storyly to power privacy-safe personalization and measurable conversion gains.

Mobile Commerce Trends 2026

Key mobile commerce trends for 2026, checkout, shoppable video, retail media, and invisible security, with practical UX, product, and growth actions.

Mobile Commerce Growth Trends: What to Optimize Now

Key mobile commerce trends shaping acquisition, conversion, and retention, plus practical decisions and KPIs to prioritize for growth.

TikTok-ification: Bring Short-Form UX to Owned Channels

Learn how TikTok-ification adapts proven short-form video UX patterns for your app and web to drive engagement, retention, and conversion, without platform dependency.
Marketing Tips

eCommerce Content Personalization at Scale with Storyly

Learn how Storyly uses zero-party intent signals and AI to personalize eCommerce experiences at scale.
Marketing Tips

Mobile App Engagement Tips for Faster Iteration

Learn practical mobile app engagement tips to ship updates faster, remove workflow bottlenecks, and run rapid experiments across in-app content, push notifications, and email.
Marketing Tips

Designing Content as a System, Not a Campaign

Stop rebuilding campaigns from scratch. Learn how content systems help marketing teams create modular, adaptable content that improves over time and drives long-term performance.

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Marketing Tips
February 13, 2023

March Inspiration Hub: Your Monthly Resource for eCommerce Content Ideas

Welcome back to the Inspiration Hub! It’s time to get ready for March marketing plans, and there’s plenty to celebrate. I’ve put together some Story ideas for each of the holidays and events coming up, so you can mark your calendar with favorites or the best fit for your brand. 
Marketing Tips
Marketing Tips
November 15, 2022

Top 40 Mobile Marketers and Influencers to Watch

Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2023 and beyond, including LinkedIn marketing influencers and others.
Marketing Tips
Marketing Tips
June 15, 2022

8 Key Ways to Reduce Shopping Cart Abandonment

Digital advertising spending already tops $100 billion per year in the United States, and the figure is only expected to grow. Despite their enormous efforts and deep pockets, digital marketers only see a conversion rate of about 2.86%.
Marketing Tips
Marketing Tips
June 8, 2022

Customer Lifecycle Marketing: The Stages and Marketing Strategies You Need to Know About

When we think of a human being's natural lifespan, we tend to think of the various stages that they go through from cradle to grave. There are infant years, toddler years, children, pre-teen, teenage, young adult, middle age, older adult, senior citizen, and so on.
Marketing Tips
Marketing Tips
April 21, 2022

Mother’s Day Marketing Ideas for Retail Apps That Help Turn Holiday Shoppers into Loyal Customers

Is your brand ready for Mother’s Day? (May 8th this year!) Spring is here and before you know it it will be time for mother’s …
Marketing Tips
Marketing Tips
April 18, 2022

8 Ramadan Strategies for App Marketers

One of the most important events to market around throughout the year is the month of Ramadan. During this time, people who practice Islam spend …
Marketing Tips

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