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This blog emphasizes the importance of treating customers as individuals to foster loyalty and retention. Highlighting data, it notes that a vast majority of customers prefer personalized experiences, which significantly boost satisfaction and engagement. The blog outlines various personalized content strategies, such as targeted emails, tailored website experiences, and leveraging AI for dynamic content personalization. It underscores that effective personalization can enhance user experience, increase loyalty, reduce churn rates, and deliver a higher return on investment. Overall, personalized content is presented as crucial for maintaining competitive advantage and fostering long-term customer relationships.
Back-to-school season has always been a huge chance for businesses to increase their sales and parents to find the best deals and prepare their children for the upcoming school year. And generally, the season starts around August, or is it?
Customer retention is crucial for business success as it is cost-effective and boosts profitability. Retained customers spend more and act as brand advocates. This blog outlines 25 strategies to increase customer retention, including leveraging tools like Storyly, providing excellent customer service, personalizing experiences, implementing loyalty programs, and using gamification.
This blog post outlines how to create an effective user engagement strategy, emphasizing the importance of setting clear objectives, knowing your audience, and creating compelling content. It highlights the benefits of leveraging personalization, social proof, and gamification to boost engagement. The post also introduces Storyly as a tool for creating interactive and personalized content experiences. Key examples from successful brands like Netflix and Starbucks are provided to illustrate best practices.
This article explores 14 best practices for creating successful shoppable videos, including understanding your audience, setting clear goals, choosing the right platform, and incorporating interactive features. Learn from successful case studies and stay ahead of future trends like AR, VR, and live-stream shopping to enhance engagement and drive conversions.
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This blog emphasizes the unique marketing opportunities presented by the UEFA Euro 2024 and the Paris Olympics for eCommerce brands. It highlights strategies such as real-time and limited-time engagement to capture audience interest during these major sports events. Industry experts share insights on leveraging live social media updates and event-themed promotions to boost sales and engagement. The post also explores the benefits of personalization, using first-party data for targeted advertising, and creating exclusive merchandise to attract sports enthusiasts. Moreover, it showcases how integrating platforms like Storyly can enhance the digital customer experience by creating interactive and shoppable content, fostering a more engaged and loyal customer base.
Explore the transformative power of shoppable videos for online boutiques. This post delves into the metrics that reveal their effectiveness—like conversion rates and ROI—highlighting tools to optimize performance and maximize returns.
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Explore the latest trends and statistics about social commerce as we examine how platforms like YouTube, TikTok, and Facebook are blending social interactions with e-commerce. Learn about the rise of live shopping events and AI-enhanced shopping experiences in our comprehensive overview of this fast-evolving market. Dive into the details and discover why social commerce is the future of online shopping.
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Discover the transformative power of interactive content in today's digital landscape. From dynamic maps and product configurators to engaging quizzes and shoppable videos, interactive content captivates audiences, boosts engagement, and drives higher conversion rates. Learn how these tools not only enhance user experience but also deliver valuable insights and foster deeper brand connections.
This blog post explores 12 types of interactive content, including quizzes, polls, interactive videos, and AR experiences, each illustrated with real-world examples. Interactive content captures user interest by prompting active participation, which enhances user engagement, satisfaction, and loyalty. Key examples include Storyly Stories, which integrates interactive elements into apps and websites, and BuzzFeed quizzes, known for their high completion rates. Tools like calculators, interactive infographics, and gamified emails also demonstrate how interactive content can drive user engagement and gather valuable insights. To create effective interactive content, brands should understand their audience, set clear goals, focus on quality, ensure user-friendliness, and provide valuable experiences. Regular testing and iteration are essential for continuous improvement. By embracing interactive content, brands can create memorable, impactful interactions that drive conversions and foster deeper connections with their audience.
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As eCommerce competition intensifies, technological advancements and shifting consumer expectations are shaping the industry's future. Key trends include the transition to first-party and zero-party data for better customer insights, the rise of AI and augmented reality for personalized and immersive shopping experiences, and a growing focus on sustainability. Industry experts predict that engaged commerce, omnichannel shopping, and direct-to-consumer models will dominate in 2025, offering both challenges and opportunities for businesses to innovate and thrive.
Retailers have been using gift guides during Holiday Season, Mother’s Day, Father’s Day, Valentine’s Day to make the most of these high-intent shopping seasons. It’s a proven tactic allowing marketers to highlight bestsellers or overstocked items and helping shoppers quickly find the perfect gift. Read the article to learn how to create gift guides that boost sales conversions.
As attention spans decrease, engaging consumers quickly becomes crucial. Shoppable videos, integrating product links into engaging content, are a powerful tool for eCommerce businesses. With 75% of global video consumption on mobile devices, shoppable videos are designed for mobile-friendly formats, tap-to-shop convenience, and instant gratification. This blog explores how shoppable videos can enhance mobile engagement and drive higher conversion rates. Key strategies include understanding your audience through market research, leveraging interactive elements like Storyly's features, and incorporating compelling storytelling, personalized content, and gamification. Success stories from Decathlon, Footasylum, and PICARD demonstrate the impact of shoppable videos in creating dynamic shopping experiences. Embrace these innovative techniques to elevate your mobile engagement and boost sales.
Shopping cart abandonment is a significant issue for eCommerce brands, leading to lost sales and revenue. This blog explores the top 10 reasons why shoppers leave eCommerce sites without buying and offers actionable solutions to improve user experience, optimize shipping and payment options, streamline checkout processes, and enhance customer support. By understanding shopper behavior and addressing these common obstacles, businesses can reduce cart abandonment rates, increase conversions, and drive long-term customer loyalty.
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Conversational AI is transforming how brands connect with customers. And this post explores how AI-powered conversations boost engagement, build trust, and, when paired with interactive content, turn shopping journeys into seamless, human-like experiences.
Black Friday and Cyber Monday are no longer just shopping events. They’re a reflection of how ready brands are for the new era of commerce. In this expert roundup, 38 leaders share their bold moves, AI-driven strategies, and insights on what truly drives results during the busiest retail season.
Contextual personalization is redefining how brands connect with their audiences, turning timing, behavior, and intent into the foundation of real relevance. This post dives into how Storyly empowers marketers to deliver these moments seamlessly through zero-party data.
Traditional promotions no longer match modern shopping behaviors. Today’s consumers expect shoppable videos, interactive content, and personalized offers that feel natural within their browsing experience. This blog explores how brands can rethink promotions with Storyly to create engaging, seamless, and conversion-driven customer journeys.
Black Friday has become the ultimate stress test for digital commerce, where every second of downtime translates into lost revenue and customer trust. This blog explores why resilience and engagement, not just discounts, are the real drivers of long-term success.
Shopping isn’t just browsing anymore. It’s tapping, trying, playing, and buying in the moment. This blog dives into the interactive trends transforming eCommerce, from shoppable video to AR try-ons, and why the brands leaning in are the ones turning engagement into real conversions.
Shoppers don’t always know the right keywords to find what they want, and too many options can lead to frustration. AI-powered smart filters change this by understanding intent, context, and behavior, making product discovery faster, more personal, and more enjoyable. When paired with engaging formats like Stories, they turn browsing into a seamless path to purchase.
Composable commerce is only as powerful as the content layer that fuels it. This article explores why brands need composable content to match their modular commerce stacks and how Storyly empowers teams with interactive content.
Interactive, content-led commerce is reshaping shopping with shoppable videos, quizzes, and live streams that invite customers to participate. It drives engagement, loyalty, and conversions while giving brands valuable insights. Want to learn how to make it simple with Storyly?
Autonomous marketing agents are reshaping eCommerce marketing, handling campaigns from start to finish without needing constant input. This blog explores how they work and why they’re becoming a must-have for modern eCommerce.
This blog explores how top apps use game mechanics like streaks, quizzes, leaderboards, and personalized journeys to boost motivation and habit-building. You'll also find best practices, common pitfalls to avoid, and key metrics to track success.
Swipe or tap? This blog dives deep into the psychology and strategy behind interactive mobile formats, exploring when to use swipe-up gestures for seamless action and when to tap into engagement with quizzes and polls.
This blog highlights how five standout brands, Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look, used Storyly to create successful summer campaigns. Each example shows how full-screen content can turn seasonal inspiration into real action.
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