Casino Elite Engages Players 3x More with Storyly’s Creative, Personalized Stories

Casino Elite is a Belgium-based online casino focused on delivering engaging player experiences across multiple gaming categories.

As part of this case study, we spoke with Pierre Decourt, Marketing Manager at Casino Elite, who plays a central role in driving the brand’s engagement strategy. His insights helped shed light on how Casino Elite uses Storyly to deliver standout campaigns within Belgium’s regulated market.

Challenge 1: Launching a Digital-First Brand in a Regulated Market

As a new entrant in the digital casino space, Casino Elite faced the challenge of establishing brand awareness and player engagement under Belgium’s highly regulated B+ license. With traditional promotional tactics like bonuses or contests off-limits, the team needed a solution that could capture attention and build loyalty within these constraints.

Challenge 2: Creating a Personalized and Fun Player Experience

Without the typical growth levers available to online casinos, Casino Elite sought new ways to connect with players on a more personal level. The goal: boost player lifetime value (PLTV) and increase engagement across key categories such as slots, dice, crash games, and table games — while staying within regulatory lines.

Solution 1: A Welcome Journey with Instant Feedback

With Storyly, Casino Elite was able to design a fully individualized welcome journey for new users. By using interactive Stories, the team collected real-time feedback and player insights from the very first session. This not only informed segmentation and retention strategies, but also gave players an intuitive, mobile-native introduction to the brand.

Solution 2: Month-End Recaps and Seasonal Campaigns

Casino Elite leveraged Storyly to run dynamic campaigns such as “Wrapped”-style end-of-month experiences and interactive Advent Calendars. These campaigns mirrored popular social media formats, with short gameplay videos and scroll-stopping content. Their offbeat, creative brand voice was fully on display — making every website interaction feel native and exciting.

Solution 3: 3x Engagement vs. Notification Center

By integrating Storyly directly into their interface (rather than relying solely on push or in-app notifications), Casino Elite achieved 3x higher engagement rates compared to their notification center. The use of Stories gave them full control over storytelling and allowed for hyper-targeted, immersive content delivery — exactly where and when it mattered most.

Results

Storyly has become a core channel in Casino Elite’s engagement strategy, delivering measurable impact across key metrics:

• 3x higher engagement compared to the traditional notification center
  
• Consistent player feedback gathered via Stories to improve content and personalization
  
• Fully brand-aligned experiences, bringing social media-inspired design into regulated gaming
  

Looking ahead, Casino Elite plans to expand its use of Storyly for more creative campaigns and deeper segmentation, reinforcing its position as a playful, player-first brand in a serious regulatory landscape.

With Storyly, Casino Elite doesn’t just comply — it captivates.