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Health & Fitness

Revolutionizing Well-Being: The Impactful Partnership of Future Mind, Storyly, and Benefit Systems

Dilayda Soylu
October 27, 2023
0 min read


Retaining users, enhancing class bookings


Promoting fitness classes through Stories, guiding users with Stories for app and gym class prep


increase in shake sales


response rate


fitness class booking rate

Future Mind, a renowned Digital Advisory & Delivery company that creates digital products, is dedicated to uncovering user-centric solutions for their customers, addressing intricate challenges, and catalyzing positive change within organizations. Meanwhile, the pivotal moment arose when Future Mind introduced Storyly, a valued partner for in-app engagement, to Benefit Systems. Storyly is effectively utilized within Benefit System’s ZdrowAppka, the ultimate app for a healthy lifestyle, which tailors your fitness routine to your preferences and handles all the other details for you.

This triple partnership, driven by Future Mind's vision and leveraged with Storyly as a solution product, played a crucial role in helping Benefit Systems - Fitness Branch achieve their goals and take their well-being mission to new, exciting heights.

Challenge 1: Retaining Users

Benefit Systems found themselves in a situation where they were striving to discover a better way to keep their users engaged and satisfied. Retaining their user base was a priority, and they were on a quest for innovative solutions to achieve this goal. 

Challenge 2: Enhancing Class Bookings

Benefit Systems encountered the task of attracting more participants to their various training classes. Their objective was to increase class bookings and engage a larger audience, and they were eager to explore effective approaches to make this happen.

A Team Effort: How Benefit Systems and Future Mind Utilized Storyly for Solutions

Benefit Systems had a conversation with their partner Future Mind informing them about their needs. After in-depth research, Future Mind recommended that Benefit Systems introduce Storyly as an innovative and interactive solution. They eagerly pitched in to help with the initial design and figuring out how Benefit Systems could use Storyly to solve their problems. It was a real team effort!

Success 1: Promoting Fitness Classes Through Stories

Benefit Systems wanted more people to know about their fitness classes, so they used Stories to get the message out. And it worked! Their clever strategy led to an impressive booking rate of over 50%, all because of the interesting Stories they shared. It showed just how well this approach not only let more people know about the classes but also got them excited to sign up and join in.

Success 2: Guiding Users with Stories for App and Gym Class Prep

Benefit Systems used Stories to make it easy for users to learn how to use their app and prepare for gym classes. The results were outstanding, with interactive stickers garnering up to an impressive 62% response rate. This achievement demonstrated just how helpful these Stories were in getting users started and making them feel comfortable on their fitness journey.

Bonus Success: Achieving a 3% Increase in Shake Sales Directly from Stories

Benefit Systems experienced a significant 3% increase in shake sales, and the secret to this success was simple – they made promo codes for shakes available exclusively through the app and directly from Stories. It was a win-win situation that made shakes more accessible and proved the power of Stories in driving sales and engaging customers. This achievement highlighted the effectiveness of their unique approach and its positive impact on their business.


The partnership between Future Mind, Benefit Systems, and Storyly has been incredibly valuable, yielding outstanding results. It demonstrates the power of teamwork and innovative solutions in achieving big goals. This partnership is a great example of how collaboration and creative thinking can make a real difference in reaching shared objectives.


Dilayda Soylu

Product Marketing Manager at Storyly, covering launches, managing products and always excited about new tech solutions. Knows/ writes about customer insights and new features. A hopeless dreamer, loves zen thinking and being in nature at the first opportunity.