In-App Engagement
In-App Engagement
In-App Engagement
In-App Engagement

How Tarif Küpü Uses Storyly to Increase Page Views with Tappable Recipes

Kaan Uyanık
May 17, 2022

Tarif Küpü is a food and drink application with more than 2000 recipes in many different categories with clear and easy-to-understand explanations and itemized material lists.

Some of the features of the app include written and video formatted recipes, shopping lists, and recommendations. The users can list the recipes by category, add them to favorites, and share and comment on them.

The app aims not only to include recipes but also to teach users how to cook via its rich material about understanding the logic of cooking (such as what ingredients or tools to use while cooking, why not to use some of them, etc.)

Challenges

By nature, Tarif Küpü is a content platform, the main purpose of which is to increase the time that its users spend within the app so that they consume more content and in return engage and interact with this content via liking, faving, sharing, etc. Moreover, Tarif Küpü needs these users to make a habit of coming to the app so they become loyal users. All of this eventually contributes to monetization objectives, since more session time and retained users mean more ads being served.

With all the similar content platforms and apps out there chasing the same goals and facing similar challenges, Tarif Küpü needed something different; a smart and unique twist that would alter the way that it communicates and connects with its users.

This is where Storyly stepped in!

Solution

By bringing the well-known story format to mobile apps, Storyly made it possible for Tarif Küpü to establish a new way of communicating with their users. Since starting to use Storyly, Tarif Küpü has benefited from Storyly’s various features to tackle the engagement and retention challenges of the app.

As one of the most familiar ways to consume content alongside the ability to use it as a step-by-step tutorial guide for recipes, the story format was a perfect fit for a content app like Tarif Küpü. Storyly helped Tarif Küpü to build interest with a brand new yet familiar experience.

Instagram and YouTube content integration were further Storyly features that provided content value maximization. By importing highlighted Instagram stories to the app, Tarif Küpü was able to re-use social media content easily and maximize its content value by using ready-made engaging Storyly templates.

Tarif Küpü has also benefited from the labeling feature of Storyly. Through dynamic labeling, Tarif Küpü was able to show the users exactly what they were interested in within story groups. For instance, if a user were circulating within the pastry section, when that user returned to the home page, the content that the user saw on Storyly was dynamically updated based on that user behavior.  

The interactive stories feature was also of great help to Tarif Küpü. In a nutshell, this feature helped engage the app’s users by asking them questions, conducting polls, rating a product or a countdown for new features/promotions, etc. Tarif Küpü added emoji reactions and polls to its story groups to increase engagement and get feedback from users.

Results

Addressing the challenges of Tarif Küpü from various angles, the use of Storyly created amazing results, contributing heavily to the engagement and retention goals of the app. Below is a summary of the great yields that stemmed from integrating Storyly, comparing Tarif Küpü’s before and after use metrics.

Dramatic Improvement in D7 Retention Rates: Retention is essential for growth and has a high return on investment with research conducted by Frederick Reichheld of Bain & Company showing that enhancing app retention rates by 5% increases profits from 25% to 95%. With Storyly, Day 7 RR has been increased up to 10% in Tarif Küpü.

Double-Digit Growth in Session Times and User Engagement: Session time is a critical metric for a content app given that how much time your user spends in your app directly correlates with how much that user engages and interacts with your content. Keeping this in mind, Storyly provided a double-digit increase in session time, and on top of that, we have seen an increase in user engagement events by up to 15%. These user engagement events refer to the core events in the app such as opening or commenting on a recipe page.

+30% Increase in Ad Revenue: We observed an increase in page views of 15% (recipes, main page, and listing) meaning that the users spend more time in the app. As the users spend more time on pages, the number of ads displayed has grown, which means more ad impressions and ad activity. This boost in ad activities brought more than a 30% increase in ad revenue.

Experiencing these great results, we are proud to say that Tarif Küpü remains an active user and endorser of Storyly, benefiting from every new feature launch immediately.

Do you want to increase your retention as FOCUS Online did?

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