Maximizing engagement with Storyly’s Smart Sorting

Maximizing engagement with Storyly’s Smart Sorting

To sum up: We are thrilled to announce our latest feature Smart Sorting which increases your Stories’ engagement rate without any effort! Storyly’s algorithm does all the work for you to prioritize your Story groups based on their performances. It boosts your engagement rate and helps you deliver more relevant content to your audiences.

How do you measure the success of your Stories? Was your latest campaign Story engaging enough to convert customers? Did your users enjoy the little quiz that you created for them? Could you compare the performance of a Story you created today with another one you created last week? 

I'm a big fan of keeping track of impressions, CTRs, view lengths, and other metrics for the Stories we create. Yet there is a significant factor here: the position of the Story group among the others. Well, there is an undeniable fact that users come to your app or website, and the first thing they see is the first Story group in your row. Story groups' position directly impacts their visibility. So, how do you compare the performance of the first group with that of the last one? I mean, if you were able to know that, you could take the better one to the forefront. 

Well, this was last month's concern that we don't need to worry about anymore because Storyly is smarter now!

Unlocking the secret to keeping users hooked: Smart Sorting feature

As more and more people engage with the digital world, they are seeking out content and experiences that are tailored to their unique interests. Nobody wants to waste time sifting through irrelevant information or content that doesn't speak to their interests. This is where Storyly's smart sorting comes in, making it easier for companies to stay relevant and engage their users.

Smart Sorting increases the open rate of Stories by 15%

But how exactly does Smart Sorting help companies to increase engagement? Actually, the results speak for themselves. The customers that we have worked with for our beta version have seen a 15% increase in engagement. Simply put, it prioritizes Story groups based on users' Story viewing behavior. By analyzing which Story groups that users are engaging with the most, the algorithm can arrange the most popular Story groups in the most visible placements on the Story bar. This makes it easier for users to discover and engage with the content that they care about, leading to increased engagement rates and higher chances of conversion.

Storyly's Smart Sorting feature is a game-changer for companies looking to take their engagement rates to the next level. With the ability to analyze user behavior on Stories and leverage that data for more relevant content delivery, companies can ensure that their users stay engaged and keep coming back for more. And the best part? It's all done with minimal manual work!

The power of smart sorting for marketing efficiency with Storyly

If you're a marketer, you know that managing accounts, analyzing data, and making adjustments can be incredibly time-consuming. That's where AI-powered systems come in - by leaving the job to machine learning and algorithms, marketers can save hours and enjoy a 40% bump in marketing productivity

At Storyly, we understand the importance of staying ahead of the curve, and that's where Smart Sorting comes in. With Smart Sorting, companies can reduce the manual work involved in content sorting and leave the job to machine learning. By using algorithmic systems to analyze data and provide more relevant content to users, companies can keep their users engaged and increase the chances of conversion. Smart Sorting empowers ecommerce companies to provide shoppers with the content they need, which can lead to a faster path to purchase. Plus, by increasing app and web stickiness, companies can create a loyal user base and ultimately achieve their goals.

How does Smart Sorting work?

First things first, you'll need to contact us to enable Smart Sorting on your account. Once it's enabled, you're on your way to increasing your engagement rates with minimal manual effort!

But how does it work exactly? Once the data is collected, Storyly's Smart Sorting starts to prioritize your Story groups based on your users' engagement with them.

And here's the best part - when the Storyly algorithm reaches a certain threshold, Smart Sorting kicks in and organizes the most popular Story groups in the most visible placements on the Story bar. This ensures that your users see the most relevant content first, leading to increased engagement rates and higher chances of conversion.

As a result…

Storyly's Smart Sorting is a powerful feature that can help companies increase the impact of their campaigns by maximizing the engagement rate of their Stories It helps provide more tailored experiences to the users, and improve efficiency and productivity. With minimum manual work required and proven results, it's a no-brainer for any company looking to take their content game to the next level.

Want to learn more and try it? Contact us today!


Dilayda Soylu

Product Marketing Manager at Storyly, covering launches, managing products and always excited about new tech solutions. Knows/ writes about customer insights and new features. A hopeless dreamer, loves zen thinking and being in nature at the first opportunity.

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