Stories enable users to quickly explore content and inspire them to take action. As more and more mobile app and website owners adopt Storyly in their platforms, they frequently ask about the most effective way to monetize this engaging format.
Storyly already supports direct deals that enable publishers to invite their business partners to the Storyly dashboard. In other words, these partners create ads to be published as a story in the app or on the website of the Storyly customer who made this deal. These creative assets go live only after the approval of the app or website owner.
With direct deals, it’s also possible to create impression or click based campaigns by setting up target caps. For example, StepSetGo, a fitness reward app that encourages its users to stay fit by allowing them to turn their steps into SSG Coins, generates revenue by monetizing its stories with big brands like Amazon Prime and Skechers.
Today, we are launching a new way to monetize Storyly Stories. It’s now possible to deliver programmatic ads in the story format thanks to Google Ad Manager and Google AdMob integration for mobile apps and Google AdSense integration for websites. Moreover, mobile apps can manage their direct deals and premium partnerships for story ads in Google Ad Manager just like they do for other ad placements. This new solution allows publishers to monetize their stories easily.
Over the past few months, we were talking to publishers from all around the world to understand their challenges in monetization. A common problem emerges: how to monetize without compromising the user experience. Traditional ad formats often disturb the user experience causing higher churn rates. Naturally, publishers aim to make ads as user-friendly as possible while making as much money as possible. For example, if publishers created an intrusive full screen ad that pops up involuntarily after a user action, it may be lucrative in the short term, but user frustration would soon compromise long-term retention, which would negatively impact ad revenue overall.
The interdependent relationship between monetization, user experience, and retention requires mobile apps and websites to find the most user-friendly way of serving ads. Finding a good balance between making revenue with ads and preserving the user experience demands innovative monetization models.
Since our debut, publishers use Storyly for driving greater engagement with visual and interactive storytelling in their mobile apps. Recently, we extended this capability to websites as well by launching Web Stories. Today, millions of app users and website visitors watch stories powered by Storyly all around the world. Such story engagement opens up a world of opportunity for monetization on both platforms.
Immersive and visually compelling Story Ads appear in between your own stories. They integrate well in your users’ experience as they do not interrupt their journey. App publishers using Google Ad Manager and Google AdMob can create native ads in story format and easily using their Story ads from these platforms. In a similar fashion, web publishers can monetize their Story Ads with Google AdSense.
For mobile apps, we now have Monetization SDK which includes Google Ads integration. Once you create your native ad format in your Google Ads account, then simply go to your Storyly dashboard to pick an ad template, provide your Google platform ID, and adjust your ad settings (frequency, ads per session etc.). To learn more about how to integrate mobile app monetization SDK, please see here.
For websites, Storyly renders vertical display ads in the story format. Once you create your ad unit in the Google AdSense account, just paste it to your ad settings in the Storyly dashboard and you’ll start delivering story ads.
At Storyly, our goal is to enable publishers to grow their revenue with the visually-rich ad experiences that stories provide. With a full-screen and distraction-free experience, Story ads have great click-through rates (CTRs) that you and your business partners will drive great results.
Story Ads are available as an add-on package for all plans. Just reach out to us here and we’d be happy to help.