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Introducing Story Ads: The Future of App or Website Monetization

Kaan Uyanık
Jan 19, 2022
min read

Stories enable users to quickly explore content and inspire them to take action. As more and more mobile app and website owners adopt Storyly in their platforms, they frequently ask  about the most effective way to monetize this engaging format.

Monetizing Stories With Direct Deals

Storyly already supports direct deals that enable publishers to invite their business partners to the Storyly dashboard. In other words, these partners create ads to be published as a story in the app or on the website of the Storyly customer who made this deal. These creative assets go live only after the approval of the app or website owner.

With direct deals, it’s also possible to create impression or click based campaigns by setting up target caps. For example, StepSetGo, a fitness reward app that encourages its users to stay fit by allowing them to turn their steps into SSG Coins, generates revenue by monetizing its stories with big brands like Amazon Prime and Skechers.

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What’s New in Monetization with Storyly?

Today, we are launching a new way to monetize Storyly Stories. It’s now possible to deliver programmatic ads in the story format thanks to Google Ad Manager and Google AdMob integration for mobile apps and Google AdSense integration for websites. Moreover, mobile apps can manage their direct deals and premium partnerships for story ads in Google Ad Manager just like they do for other ad placements. This new solution allows publishers to monetize their stories easily.

google-ad-mob

Common Challenges in Monetization

Over the past few months, we were talking to publishers from all around the world to understand their challenges in monetization. A common problem emerges: how to monetize without compromising the user experience. Traditional ad formats often disturb the user experience causing higher churn rates. Naturally, publishers aim to make ads as user-friendly as possible while making as much money as possible. For example, if publishers created an intrusive full screen ad that pops up involuntarily after a user action, it may be lucrative in the short term, but user frustration would soon compromise long-term retention, which would negatively impact ad revenue overall.

The interdependent relationship between monetization, user experience, and retention requires mobile apps and websites to find the most user-friendly way of serving ads. Finding a good balance between making revenue with ads and preserving the user experience demands innovative monetization models.


Storyly Story Ads

Since our debut, publishers use Storyly for driving greater engagement with visual and interactive storytelling in their mobile apps. Recently, we extended this capability to websites as well by launching Web Stories. Today, millions of app users and website visitors watch stories powered by Storyly  all around the world. Such story engagement opens up a world of opportunity for monetization on both platforms.

Immersive and visually compelling Story Ads appear in between your own stories. They integrate well in your users’ experience as they do not interrupt their journey. App publishers using Google Ad Manager and Google AdMob can create native ads in story format and easily using their Story ads from these platforms. In a similar fashion, web publishers can monetize their Story Ads with Google AdSense.

google-ad-mob-integration

How Does It Work?

For mobile apps, we now have Monetization SDK which includes Google Ads integration. Once you create your native ad format in your Google Ads account, then simply go to your Storyly dashboard to pick an ad template, provide your Google platform ID, and adjust your ad settings (frequency, ads per session etc.). To learn more about how to integrate mobile app monetization SDK, please see here.

For websites, Storyly renders vertical display ads in the story format. Once you create your ad unit in the Google AdSense account, just paste it to your ad settings in the Storyly dashboard and you’ll start delivering story ads.

Seamless Monetization for All Publishers

At Storyly, our goal is to enable publishers to grow their revenue with the visually-rich ad experiences that stories provide. With a full-screen and distraction-free experience, Story ads have great click-through rates (CTRs) that you and your business partners will drive great results.

Story Ads are available as an add-on package for all plans. Just reach out to us here and we’d be happy to help.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ABOUT THE AUTHOR

Kaan Uyanık

Product Marketer who embraces empathic understanding, creativity and data. User-centered and product-driven approach to drive business impact and scale. Trained cultural sociologist who used to study communities.

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