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Marketing Tips

Your Banking App Is Where the Relationship Grows

Customers open their banking app around 150 times a year, mostly to check a balance. How banks turn those sessions into a relationship, with data and examples.
Marketing Tips

Your Promo Calendar Has Outgrown Your Homepage. Here's How Operators Make Room.

The homepage is fixed. The promo calendar isn't. Five ways licensed operators add promotional capacity, what each one costs, and how to choose.
Marketing Tips

Everyone at SBC Summit Will Tell You the Same Three Things. Here's How to Test Them.

Over 800 exhibitors, one shared vocabulary. Five questions iGaming operators can use at SBC Summit 2026 to tell a working product from good positioning.
Marketing Tips

Mobile Product Page Conversion Optimization Guide

Learn the highest-impact mobile product page optimizations and a practical testing roadmap to improve add-to-cart and purchase conversion.
Marketing Tips
eCommerce Marketing

First-Party Commerce Data: Collect, Activate, Convert

Learn how to collect and activate consented first-party commerce data with Storyly to power privacy-safe personalization and measurable conversion gains.
Marketing Tips
Insights

Mobile Commerce Trends 2026

Key mobile commerce trends for 2026, checkout, shoppable video, retail media, and invisible security, with practical UX, product, and growth actions.
Marketing Tips
Insights

Mobile Commerce Growth Trends: What to Optimize Now

Key mobile commerce trends shaping acquisition, conversion, and retention, plus practical decisions and KPIs to prioritize for growth.
Marketing Tips
Video Marketing

TikTok-ification: Bring Short-Form UX to Owned Channels

Learn how TikTok-ification adapts proven short-form video UX patterns for your app and web to drive engagement, retention, and conversion, without platform dependency.
Marketing Tips
Marketing Tips
AI Marketing

eCommerce Content Personalization at Scale with Storyly

Learn how Storyly uses zero-party intent signals and AI to personalize eCommerce experiences at scale.
Marketing Tips
Marketing Tips

Mobile App Engagement Tips for Faster Iteration

Learn practical mobile app engagement tips to ship updates faster, remove workflow bottlenecks, and run rapid experiments across in-app content, push notifications, and email.
Marketing Tips
Marketing Tips

Designing Content as a System, Not a Campaign

Stop rebuilding campaigns from scratch. Learn how content systems help marketing teams create modular, adaptable content that improves over time and drives long-term performance.
AI Marketing
eCommerce Marketing
Video Marketing
Ideas in Action
Personalization
Insights
User Engagement
Marketing Tips
Product News

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Marketing Tips
November 30, 2021

Mobile App Marketing Tips For Holiday Season

Every mobile marketer should take advantage of the holiday season to promote their brand and app. Through effective holiday-themed marketing campaigns, you’ll drive more engagement, downloads and installs, and sales.
Marketing Tips
Marketing Tips
November 26, 2021

16 Marketing Acronyms and Abbreviations You Should Know

When getting into marketing for any type of project, you’re likely to encounter a slew of industry terms, including acronyms and abbreviations that can be confusing.
Marketing Tips
Marketing Tips
November 21, 2021

Mobile Application Performance Metrics You Should Be Tracking

Around 48.16% of the world’s population now owns smartphones, so eCommerce currently operates through mobiles. Several studies show that most businesses have high conversion rates through apps and mobile sites.
Marketing Tips
Marketing Tips
November 18, 2021

10 Ways to Increase Mobile App Revenue

Mobile apps are an increasingly significant source of revenue. In 2020 alone, the total ad revenue was $581.9 billion, and the mobile app market is …
Marketing Tips
Marketing Tips
October 25, 2021

How to Get Your App Ready for Black Friday

Black Friday is the time of year when many shoppers are ready to pounce on new deals. It’s also the time when mobile app users…
Marketing Tips
Marketing Tips
September 20, 2021

Top 12 Push Notifications Tools

Apple’s App store push notification guideline starts with “Push Notifications must not be required for the app to function… “, yet they are so important that an opted in user makes the day. Discover which companies you can work with to get the full benefit from push notifications.
Marketing Tips

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