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Marketing Tips

Your Banking App Is Where the Relationship Grows

Customers open their banking app around 150 times a year, mostly to check a balance. How banks turn those sessions into a relationship, with data and examples.
Marketing Tips

Your Promo Calendar Has Outgrown Your Homepage. Here's How Operators Make Room.

The homepage is fixed. The promo calendar isn't. Five ways licensed operators add promotional capacity, what each one costs, and how to choose.
Marketing Tips

Everyone at SBC Summit Will Tell You the Same Three Things. Here's How to Test Them.

Over 800 exhibitors, one shared vocabulary. Five questions iGaming operators can use at SBC Summit 2026 to tell a working product from good positioning.
Marketing Tips

Mobile Product Page Conversion Optimization Guide

Learn the highest-impact mobile product page optimizations and a practical testing roadmap to improve add-to-cart and purchase conversion.
Marketing Tips
eCommerce Marketing

First-Party Commerce Data: Collect, Activate, Convert

Learn how to collect and activate consented first-party commerce data with Storyly to power privacy-safe personalization and measurable conversion gains.
Marketing Tips
Insights

Mobile Commerce Trends 2026

Key mobile commerce trends for 2026, checkout, shoppable video, retail media, and invisible security, with practical UX, product, and growth actions.
Marketing Tips
Insights

Mobile Commerce Growth Trends: What to Optimize Now

Key mobile commerce trends shaping acquisition, conversion, and retention, plus practical decisions and KPIs to prioritize for growth.
Marketing Tips
Video Marketing

TikTok-ification: Bring Short-Form UX to Owned Channels

Learn how TikTok-ification adapts proven short-form video UX patterns for your app and web to drive engagement, retention, and conversion, without platform dependency.
Marketing Tips
Marketing Tips
AI Marketing

eCommerce Content Personalization at Scale with Storyly

Learn how Storyly uses zero-party intent signals and AI to personalize eCommerce experiences at scale.
Marketing Tips
Marketing Tips

Mobile App Engagement Tips for Faster Iteration

Learn practical mobile app engagement tips to ship updates faster, remove workflow bottlenecks, and run rapid experiments across in-app content, push notifications, and email.
Marketing Tips
Marketing Tips

Designing Content as a System, Not a Campaign

Stop rebuilding campaigns from scratch. Learn how content systems help marketing teams create modular, adaptable content that improves over time and drives long-term performance.
AI Marketing
eCommerce Marketing
Video Marketing
Ideas in Action
Personalization
Insights
User Engagement
Marketing Tips
Product News

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Marketing Tips
September 13, 2021

Mobile Navigation Patterns and Best Practices

The rules of navigation never navigated a ship (Thomas Reid), yet we hope that these mobile navigation patterns help users navigate your app. Learn more about the basic patterns for mobile navigation.
Marketing Tips
Marketing Tips
August 27, 2021

Types of Mobile Ads: What Are They? Why Are They Important?

Mobile ads are great to attract new users and motivate them to take certain actions. Read and discover the main mobile advertising types, their pros and cons!
Marketing Tips
Marketing Tips
July 27, 2021

Best Practices of App User Segmentation

Marketing Tips
Marketing Tips
April 9, 2021

6 Ways to Maximize Push Notifications Delivery for Your App

Effective in-app engagement entails constantly placing your app’s content in the face of the users. It is the main way your app can breathe some …
Marketing Tips
Marketing Tips
October 14, 2020

How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.
Marketing Tips
Marketing Tips
June 30, 2020

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.
Marketing Tips

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