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In 2008, with the introduction of iOS 3, Apple introduced push notifications. Google and Microsoft adopted this technology. Since then, push notifications are commonly used to engage and interact with users.
According to Leanplum, push notifications can increase purchases up to 10 times and push in-app spend 16% up. Our society has already understood the importance of push notifications. Hence, nowadays, many companies provide push notifications tools and in-app messaging services. Let’s take a look at the top 12 of the best app push notifications tools!
Note: The companies on the list are not in any priority order.
Amazon launched Amazon Simple Notification Service (Amazon SNS) in 2010. It is compatible with Amazon Web Services and helps mobile app owners to fan out mobile push notifications to iOS, Android, Fire OS, Windows, and Baidu-based devices. With this tool, you can also fan out SMS and e-mail messages. Amazon SNS offers with this push notifications tool:
Price: Amazon SNS requires no minimum fee and customers pay what they use. The first million notifications delivery is free, after that, $.50 per million.
Website: Amazon Simple Notification Service
Pushwoosh offers marketing automation tools to send mobile and web push notifications, in-app messaging, campaign performance analyses, etc. Pushwoosh:
Pricing: Up to 1000 devices, free plan; up to 50K devices, $41,95/month; up to 300k devices for $125,95/month and above 300k devices, enterprise plan. A discounted price is available for a 12-month pre-paid.
Website: Pushwoosh
Airship focuses on mobile engagement, and the platform provides mobile push messaging, in-app messaging, location/proximity targeting, and analytics. Airship provides;
Pricing: Available upon request.
Website: Airship
Leanplum is a push notification tool that provides users with a Campaign Composer to deliver push notifications based on real-time user behavior. It provides in-app messaging and email marketing tools as well as being a push notifications tool.
Pricing: Available upon request.
Website: Leanplum
Apart from being one of the best analytics tools out there, Mixpanel also provides web and mobile messaging services through push, e-mail, SMS, and in-app messages. Mixpanel:
Pricing: Free Starter package, $25/ month Growth package, and an Enterprise package.
Website: Mixpanel
OneSignal is a multi-platform push notification service company. Some of the big brands like Virgin, KFC, HQ work with it. OneSignal allows you to:
Pricing: Free plan, Growth plan $9/month and Pro plan $99/month.
Website: OneSignal
Swrve provides many mobile marketing automation tools, one of them being push notifications. Swrve works with giant companies like EA, Microsoft, Sony, and Condé Nast. Swrve provides:
Pricing: Available upon request, demo option.
Website: SWRVE
Intercom offers various communication tools to reply to messages, to engage, and to educate customers. Intercom allows you to:
Pricing: Starter package (from $79 per month)
Website: Intercom
Kumulos is a mobile app performance management platform. One of the best features is that Kumulos provides customized push notifications for a specific brand. Kumulos allows you to:
Pricing: Startup, Enterprise, and Agency plans.
Website: Kumulos
Catapush is a web and mobile push notification tool founded in Italy. It is different from many push notification tools since it provides a two-way service by allowing replies to the messages. Catapush:
Pricing: Free plan up to 100 MUAR (monthly unique active recipient) for 12 months, 20€/month up to 1,000 MUAR, and pro plan or enterprise plan with €0,02 MUAR/month.
Website: Catapush
You can reach your customers via instant messaging using Sinch. It allows you to follow the communication by segments. You can plan your campaigns accordingly.
Pricing: Available upon request.
Website: Sinch
Sailthru is a push notification tool where you can follow your work periodically. It helps you run multiple push campaigns at the same time. It includes user behavior analysis, audience segmentation, message automation, time zone settings, in-app messaging, and more.
Pricing: Available upon request.
Website: Sailthru
In this article, we have listed the best push notification tools for you. But keep in mind that sending too many or irrelevant notifications can be annoying for your users. If you are looking for less interruptive and more innovative engagement methods, have a look at in-app stories by Storyly. Follow us for more!