In 2008, with the introduction of iOS 3, Apple introduced push notifications and both Google and Microsoft adopted this technology very fast. Since then, push notifications are commonly used to engage and interact with users.
According to Leanplum, push notifications can increase purchases up to 10 times and push in-app spend 16% up. Our society has already understood the importance of push notifications. Hence, nowadays, many companies provide push notifications tools and in-app messaging services.
Here in this guide let’s take a look at benefits of push notification tools, how to choose correct push notification tool and the top 12 of the best app push notifications tools!
Explore our carefully curated list of the top 12 push notification tools, designed to help businesses enhance user engagement, retention, and conversions. This blog article provides an overview of each tool's standout features, pricing and simplifying your decision-making process as you seek the ideal solution for your marketing needs. Dive in and unlock the potential of push notifications to supercharge your digital strategy.
Push notification tools offer various benefits to businesses and users, including:
Push notifications can boost user engagement by delivering timely, relevant, and personalized content directly to their devices.
By sending targeted notifications based on user behavior and preferences, you can improve user retention and encourage repeat visits or app usage.
Push notifications can drive users to take specific actions, such as making a purchase, signing up for a newsletter, or participating in a promotion.
Push notifications allow for instant communication, enabling businesses to share important updates, news, or alerts with their audience.
Advanced segmentation and targeting features in push notification tools help deliver messages to specific user groups based on factors like location, interests, and behavior.
Push notification tools often provide data on user engagement and campaign performance, helping businesses make data-driven decisions and optimize future marketing efforts.
Many push notification tools support automation and scheduling, allowing businesses to send messages at optimal times or based on specific triggers without manual intervention.
Compared to other marketing channels, push notifications can be a cost-effective way to reach and engage with your audience.
Push notification tools often support multiple platforms, such as web, Android, and iOS, enabling businesses to reach users across various devices.
To choose best fit push notification tool for you business follow these steps:
Discover the top 12 push notification tools to boost user engagement, retention, and conversions with targeted, personalized, and timely messages across multiple platforms:
Amazon launched Amazon Simple Notification Service (Amazon SNS) in 2010. It is compatible with Amazon Web Services and helps mobile app owners to fan out mobile push notifications to iOS, Android, Fire OS, Windows, and Baidu-based devices. With this tool, you can also fan out SMS and e-mail messages. Amazon SNS offers with this push notifications tool:
Price: Amazon SNS requires no minimum fee and customers pay what they use. The first million notifications delivery is free, after that, $.50 per million.
Website: Amazon Simple Notification Service
Pushwoosh offers marketing automation tools to send mobile and web push notifications, in-app messaging, campaign performance analyses, etc. Pushwoosh:
Pricing: Up to 1000 devices, free plan; up to 50K devices, $41,95/month; up to 300k devices for $125,95/month and above 300k devices, enterprise plan. A discounted price is available for a 12-month pre-paid.
Website: Pushwoosh
Airship focuses on mobile engagement, and the platform provides mobile push messaging, in-app messaging, location/proximity targeting, and analytics. Airship provides;
Pricing: Available upon request.
Website: Airship
Leanplum is a push notification tool that provides users with a Campaign Composer to deliver push notifications based on real-time user behavior. It provides in-app messaging and email marketing tools as well as being a push notifications tool.
Pricing: Available upon request.
Website: Leanplum
Apart from being one of the best analytics tools out there, Mixpanel also provides web and mobile messaging services through push, e-mail, SMS, and in-app messages. Mixpanel:
Pricing: Free Starter package, $25/ month Growth package, and an Enterprise package.
Website: Mixpanel
OneSignal is a multi-platform push notification service company. Some of the big brands like Virgin, KFC, HQ work with it. OneSignal allows you to:
Pricing: Free plan, Growth plan $9/month and Pro plan $99/month.
Website: OneSignal
Swrve provides many mobile marketing automation tools, one of them being push notifications. Swrve works with giant companies like EA, Microsoft, Sony, and Condé Nast. Swrve provides:
Pricing: Available upon request, demo option.
Website: SWRVE
Intercom offers various communication tools to reply to messages, to engage, and to educate customers. Intercom allows you to:
Pricing: Starter package (from $79 per month)
Website: Intercom
Kumulos is a mobile app performance management platform. One of the best features is that Kumulos provides customized push notifications for a specific brand. Kumulos allows you to:
Pricing: Startup, Enterprise, and Agency plans.
Website: Kumulos
Catapush is a web and mobile push notification tool founded in Italy. It is different from many push notification tools since it provides a two-way service by allowing replies to the messages. Catapush:
Pricing: Free plan up to 100 MUAR (monthly unique active recipient) for 12 months, 20€/month up to 1,000 MUAR, and pro plan or enterprise plan with €0,02 MUAR/month.
Website: Catapush
You can reach your customers via instant messaging using Sinch. It allows you to follow the communication by segments. You can plan your campaigns accordingly.
Pricing: Available upon request.
Website: Sinch
Sailthru is a push notification tool where you can follow your work periodically. It helps you run multiple push campaigns at the same time. It includes user behavior analysis, audience segmentation, message automation, time zone settings, in-app messaging, and more.
Pricing: Available upon request.
Website: Sailthru
In this article, we have listed the best push notification tools for you. But keep in mind that sending too many or irrelevant notifications can be annoying for your users. If you are looking for less interruptive and more innovative engagement methods, have a look at in-app stories by Storyly. Follow us for more!
Berkem is master of none, jack of all trades. Happens to be a Growth Strategist at Storyly. Knows/writes about growth frameworks and user behavior.
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