In-App Engagement

Top 12 Push Notifications Tools

Bilge Boz
May 18, 2022

In 2008, with the introduction of iOS 3, Apple introduced push notifications. Google and Microsoft adopted this technology. Since then, push notifications are commonly used to engage and interact with users.

According to Leanplum, push notifications can increase purchases up to 10 times and push in-app spend 16% up. Our society has already understood the importance of push notifications. Hence, nowadays, many companies provide push notifications tools and in-app messaging services. Let’s take a look at the top 12 of the best app push notifications tools!

Note: The companies on the list are not in any priority order.

Amazon SNS

Amazon launched Amazon Simple Notification Service (Amazon SNS) in 2010. It is compatible with Amazon Web Services and helps mobile app owners to fan out mobile push notifications to iOS, Android, Fire OS, Windows, and Baidu-based devices. With this tool, you can also fan out SMS and e-mail messages. Amazon SNS offers with this push notifications tool:

  • Great hardware infrastructure
  • Simple APIs and easy integration
  • Pay-as-you-go model

Price: Amazon SNS requires no minimum fee and customers pay what they use. The first million notifications delivery is free, after that, $.50 per million.

Website: Amazon Simple Notification Service

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Pushwoosh

Pushwoosh offers marketing automation tools to send mobile and web push notifications, in-app messaging, campaign performance analyses, etc. Pushwoosh:

  • Provides a demo
  • Is available for various mobile app development platforms
  • Supports multi-language
  • Provides advanced statistics
  • Offers Remote API
  • Offers Private Cloud
  • Provides Segmentation

Pricing: Up to 1000 devices, free plan; up to 50K devices, $41,95/month; up to 300k devices for  $125,95/month and above 300k devices, enterprise plan. A discounted price is available for a 12-month pre-paid.

Website: Pushwoosh

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Airship (Formerly Urban Airship)

Airship focuses on mobile engagement, and the platform provides mobile push messaging, in-app messaging, location/proximity targeting, and analytics. Airship provides;

  • Impressive throughput (300k messages/second)
  • High security

Pricing: Available upon request.

Website: Airship

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Leanplum

Leanplum is  a push notification tool that provides users with a Campaign Composer to deliver push notifications based on real-time user behavior. It provides in-app messaging and email marketing tools as well as being a push notifications tool.

Pricing: Available upon request.

Website: Leanplum

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Mixpanel

Apart from being one of the best analytics tools out there, Mixpanel also provides web and mobile messaging services through push, e-mail, SMS, and in-app messages. Mixpanel:

  • Integrates with many different platforms
  • Schedules push notifications
  • Provides in-depth analytics

Pricing: Free Starter package, $25/ month Growth package, and an Enterprise package.

Website: Mixpanel

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OneSignal

OneSignal is a multi-platform push notification service company. Some of the big brands like Virgin, KFC, HQ work with it. OneSignal allows you to:

  • Reach unlimited devices and notifications support
  • Scheduling
  • Data import and export
  • Localize

Pricing: Free plan, Growth plan $9/month and Pro plan $99/month.

Website: OneSignal

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SWRVE

Swrve provides many mobile marketing automation tools, one of them being push notifications. Swrve works with giant companies like EA, Microsoft, Sony, and Condé Nast. Swrve provides:

  • Segmentation capabilities
  • Analytics tools

Pricing: Available upon request, demo option.

Website: SWRVE

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Intercom

Intercom offers various communication tools to reply to messages, to engage, and to educate customers. Intercom allows you to:

  • Build iOS push notifications and Android push notifications
  • Segment
  • Send in-app messages
  • Track metrics and goals
  • Automate

Pricing: Starter package (from $79 per month)

Website: Intercom

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Kumulos

Kumulos is a mobile app performance management platform. One of the best features is that Kumulos provides customized push notifications for a specific brand. Kumulos allows you to:

  • Build push notifications for iOS and Android
  • Build location-based notifications
  • Create segments, filters, and channels
  • Track the results directly in the white label push notification dashboards
  • Combine push notifications with in-app messaging
  • Schedule notifications

Pricing: Startup, Enterprise, and Agency plans.

Website: Kumulos

Catapush

Catapush is a web and mobile push notification tool founded in Italy. It is different from many push notification tools since it provides a two-way service by allowing replies to the messages. Catapush:

  • Provides a real-time connection with devices
  • Assigns to each sent message a real-time status as sent, delivered, read
  • Supports Apple (APNs) and Android (GCM)
  • Encrypts the messages between the client and the cloud / HTTP connection (SSL 128-bit encryption)
  • Can push up to 100K messages simultaneously with a single request
  • Offers SMS fallback.

Pricing: Free plan up to 100 MUAR (monthly unique active recipient) for 12 months, 20€/month up to 1,000 MUAR, and pro plan or enterprise plan with €0,02  MUAR/month.

Website: Catapush

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Sinch

You can reach your customers via instant messaging using Sinch. It allows you to follow the communication by segments. You can plan your campaigns accordingly.

Pricing: Available upon request.

Website: Sinch

Sailthru

Sailthru is a push notification tool where you can follow your work periodically. It helps you run multiple push campaigns at the same time. It includes user behavior analysis, audience segmentation, message automation, time zone settings, in-app messaging, and more.

Pricing: Available upon request.

Website: Sailthru

Final Thoughts

In this article, we have listed the best push notification tools for you. But keep in mind that sending too many or irrelevant notifications can be annoying for your users. If you are looking for less interruptive and more innovative engagement methods, have a look at in-app stories by Storyly. Follow us for more!

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