Top 12 Push Notifications Tools

Top 12 Push Notifications Tools

In 2008, with the introduction of iOS 3, Apple introduced push notifications and both Google and Microsoft adopted this technology very fast. Since then, push notifications are commonly used to engage and interact with users.

According to Leanplum, push notifications can increase purchases up to 10 times and push in-app spend 16% up. Our society has already understood the importance of push notifications. Hence, nowadays, many companies provide push notifications tools and in-app messaging services.

Here in this guide let’s take a look at benefits of push notification tools, how to choose correct push notification tool and the top 12 of the best app push notifications tools!

Explore our carefully curated list of the top 12 push notification tools, designed to help businesses enhance user engagement, retention, and conversions. This blog article provides an overview of each tool's standout features, pricing and simplifying your decision-making process as you seek the ideal solution for your marketing needs. Dive in and unlock the potential of push notifications to supercharge your digital strategy.

Benefits of Push Notification Tools

Push notification tools offer various benefits to businesses and users, including:

Increased engagement

Push notifications can boost user engagement by delivering timely, relevant, and personalized content directly to their devices.

Higher retention rates

By sending targeted notifications based on user behavior and preferences, you can improve user retention and encourage repeat visits or app usage.

Improved conversion rates

Push notifications can drive users to take specific actions, such as making a purchase, signing up for a newsletter, or participating in a promotion.

Real-time communication

Push notifications allow for instant communication, enabling businesses to share important updates, news, or alerts with their audience.

Better targeting

Advanced segmentation and targeting features in push notification tools help deliver messages to specific user groups based on factors like location, interests, and behavior.

Analytics and insights

Push notification tools often provide data on user engagement and campaign performance, helping businesses make data-driven decisions and optimize future marketing efforts.

Automation and scheduling

Many push notification tools support automation and scheduling, allowing businesses to send messages at optimal times or based on specific triggers without manual intervention.

Cost-effective marketing

Compared to other marketing channels, push notifications can be a cost-effective way to reach and engage with your audience.

Cross-platform compatibility

Push notification tools often support multiple platforms, such as web, Android, and iOS, enabling businesses to reach users across various devices.

How to choose correct Push Notification Tool

To choose best fit push notification tool for you business follow these steps:

  1. Define your goals: Determine your objectives for using push notifications, such as user engagement, retention, or conversions.
  2. Budget: Set a budget based on your needs and resources. This will help you narrow down the available tools.
  3. Features and functionality: Identify the features you need, such as personalization, targeting, analytics, automation, and A/B testing.
  4. Integration: Ensure the tool is compatible with your existing tech stack, such as website platforms, mobile apps, and analytics tools.
  5. User experience: Consider the tool's ease of use, user interface, and onboarding process for your team.
  6. Scalability: Select a tool that can grow with your business, allowing you to increase the number of subscribers and messages sent.
  7. Customer support: Check the quality of customer support offered, including response time and availability of resources.
  8. Reviews and recommendations: Read reviews and seek recommendations from industry peers to gain insights on the tool's performance and reliability.
  9. Trial or demo: Request a trial or demo to test the tool's capabilities and ensure it meets your requirements.

Top 12 Push Notifications Tools

Discover the top 12 push notification tools to boost user engagement, retention, and conversions with targeted, personalized, and timely messages across multiple platforms:

  1. Amazon SNS
  2. Pushwoosh
  3. Airship (Formerly Urban Airship)
  4. Leanplum
  5. Mixpanel
  6. OneSignal
  7. SWRVE
  8. Intercom
  9. Kumulos
  10. Catapush
  11. Sinch
  12. Sailthru

Amazon SNS

Amazon launched Amazon Simple Notification Service (Amazon SNS) in 2010. It is compatible with Amazon Web Services and helps mobile app owners to fan out mobile push notifications to iOS, Android, Fire OS, Windows, and Baidu-based devices. With this tool, you can also fan out SMS and e-mail messages. Amazon SNS offers with this push notifications tool:

  • Great hardware infrastructure
  • Simple APIs and easy integration
  • Pay-as-you-go model

Price: Amazon SNS requires no minimum fee and customers pay what they use. The first million notifications delivery is free, after that, $.50 per million.

Website: Amazon Simple Notification Service



Pushwoosh offers marketing automation tools to send mobile and web push notifications, in-app messaging, campaign performance analyses, etc. Pushwoosh:

  • Provides a demo
  • Is available for various mobile app development platforms
  • Supports multi-language
  • Provides advanced statistics
  • Offers Remote API
  • Offers Private Cloud
  • Provides Segmentation

Pricing: Up to 1000 devices, free plan; up to 50K devices, $41,95/month; up to 300k devices for  $125,95/month and above 300k devices, enterprise plan. A discounted price is available for a 12-month pre-paid.

Website: Pushwoosh


Airship (Formerly Urban Airship)

Airship focuses on mobile engagement, and the platform provides mobile push messaging, in-app messaging, location/proximity targeting, and analytics. Airship provides;

  • Impressive throughput (300k messages/second)
  • High security

Pricing: Available upon request.

Website: Airship



Leanplum is  a push notification tool that provides users with a Campaign Composer to deliver push notifications based on real-time user behavior. It provides in-app messaging and email marketing tools as well as being a push notifications tool.

Pricing: Available upon request.

Website: Leanplum



Apart from being one of the best analytics tools out there, Mixpanel also provides web and mobile messaging services through push, e-mail, SMS, and in-app messages. Mixpanel:

  • Integrates with many different platforms
  • Schedules push notifications
  • Provides in-depth analytics

Pricing: Free Starter package, $25/ month Growth package, and an Enterprise package.

Website: Mixpanel



OneSignal is a multi-platform push notification service company. Some of the big brands like Virgin, KFC, HQ work with it. OneSignal allows you to:

  • Reach unlimited devices and notifications support
  • Scheduling
  • Data import and export
  • Localize

Pricing: Free plan, Growth plan $9/month and Pro plan $99/month.

Website: OneSignal



Swrve provides many mobile marketing automation tools, one of them being push notifications. Swrve works with giant companies like EA, Microsoft, Sony, and Condé Nast. Swrve provides:

  • Segmentation capabilities
  • Analytics tools

Pricing: Available upon request, demo option.

Website: SWRVE



Intercom offers various communication tools to reply to messages, to engage, and to educate customers. Intercom allows you to:

  • Build iOS push notifications and Android push notifications
  • Segment
  • Send in-app messages
  • Track metrics and goals
  • Automate

Pricing: Starter package (from $79 per month)

Website: Intercom



Kumulos is a mobile app performance management platform. One of the best features is that Kumulos provides customized push notifications for a specific brand. Kumulos allows you to:

  • Build push notifications for iOS and Android
  • Build location-based notifications
  • Create segments, filters, and channels
  • Track the results directly in the white label push notification dashboards
  • Combine push notifications with in-app messaging
  • Schedule notifications

Pricing: Startup, Enterprise, and Agency plans.

Website: Kumulos


Catapush is a web and mobile push notification tool founded in Italy. It is different from many push notification tools since it provides a two-way service by allowing replies to the messages. Catapush:

  • Provides a real-time connection with devices
  • Assigns to each sent message a real-time status as sent, delivered, read
  • Supports Apple (APNs) and Android (GCM)
  • Encrypts the messages between the client and the cloud / HTTP connection (SSL 128-bit encryption)
  • Can push up to 100K messages simultaneously with a single request
  • Offers SMS fallback.

Pricing: Free plan up to 100 MUAR (monthly unique active recipient) for 12 months, 20€/month up to 1,000 MUAR, and pro plan or enterprise plan with €0,02  MUAR/month.

Website: Catapush



You can reach your customers via instant messaging using Sinch. It allows you to follow the communication by segments. You can plan your campaigns accordingly.

Pricing: Available upon request.

Website: Sinch


Sailthru is a push notification tool where you can follow your work periodically. It helps you run multiple push campaigns at the same time. It includes user behavior analysis, audience segmentation, message automation, time zone settings, in-app messaging, and more.

Pricing: Available upon request.

Website: Sailthru

Final Thoughts

In this article, we have listed the best push notification tools for you. But keep in mind that sending too many or irrelevant notifications can be annoying for your users. If you are looking for less interruptive and more innovative engagement methods, have a look at in-app stories by Storyly. Follow us for more!


Berkem Peker

Berkem Peker is a growth strategist at Storyly. He holds a bachelor's degree in economics from the Middle East Technical University. He/him specializes in growth frameworks, growth strategy & tactics, user engagement, and user behavior. He enjoys learning new stuff about data analysis, growth hacking, user behavior.

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