The sum-up: It’s time to give your email strategy a glow-up! Inbox Stories, a new feature that lets you integrate Story content directly into an email is a dynamic new way to improve CTR and achieve your engagement and retention goals.
Email marketing isn’t going anywhere. As one of the most cost-effective methods of direct marketing, email campaigns remain a tried and true tool for marketers. They provide easily trackable engagement data, personalization capabilities, and a reliable way to re-engage audiences by staying top of mind and sharing the latest updates and offers.
Unfortunately, in an attention-scarce digital landscape, emails are often briefly scanned by their recipients and then discarded. It’s clear that email marketing could benefit from a jolt of excitement; something that gives audiences a reason to click through and see more.
As the internet’s most captivating content delivery format, Stories are the perfect candidate to level-up your emails and dazzle users with an immersive, interactive, mobile-native experience. And now, it’s possible to do just that, with Inbox Stories, a new feature from Storyly that lets you embed Stories directly into your next email campaign!
With Storyly Stories, you can create a Story message in the Studio, before adding it to the main body of your email. Cover images that hint at the content inside, like the face of a well-known influencer, or details that are personalized to the recipient are extra enticing for customers, earning that crucial click.
With Stories embedded directly in emails, users are treated to an immersive, interactive experience in a single click. Story content feels less like opening a traditional email, and more like social media; friendly, accessible, and ultimately more engaging. And once the Story finishes, they’re brought directly to a page of your choosing for a seamless user experience.
Inbox Story content can improve click-through rates and inspire audiences in a way that standard emails can’t match. By redefining what emails can look and feel like, marketers can craft campaigns that don’t just rely on list volume or mailing frequency for their success. And more effective email campaigns won’t just mean higher engagement metrics and return on investment.
Digital audiences want news, deals, and relationships with the brands they align with, but cite “too many emails” as the top reason for unsubscribing. Inbox Stories offer an elegant solution to this frustration by giving marketers the tools to create emails that are more effective at giving users what they want. And when users start to look forward to hearing from their favorite brands, engagement, trust, and investment, can all grow.
Inbox Stories have the potential to improve email campaigns across industries from food delivery apps to retail, but here are a few ideas on how this new feature can be implemented.
Animation and GIFs are great ways to command attention in a crowded inbox, but now, you can go beyond simple movements and embed dynamic, immersive Story content that announces your latest launch in style. Use Inbox Stories to build hype for product drops, new collaborations, and upcoming promotions.
Inbox Stories offer the opportunity to create something personally relevant for each of your users. By connecting Storyly to your CRM or integrating user data, granular-level personalization becomes possible at scale. Imagine sending your users an email that features, not just the latest offers, but the ones picked out just for them. You can even segment your audience based on purchase history to offer the most relevant content to help them deepen their investment. (Love the spice blend you got last week? You’ve gotta try it in this recipe and you can turn up the heat with our hot sauce…)
Remember that writing adage “show, don’t tell”? Well, now you can do exactly that with new features for your existing customers. New feature announcement emails with embedded Stories are ideal for helping your users see what all the fuss is about from the moment they open an email. Since brevity and visual communication are key elements of impactful messaging in digital marketing, creating a simple Story to show users how a new feature can benefit them is a surefire way to get them excited and increase new feature adoption metrics.
We’re so excited to see our clients’ success with this new feature and would love to hear your thoughts. Ready to get started? Book a call today or check our help guide to learn more.