Successful mobile marketers know the importance of creating user journeys that engage and excite their audiences with relevant content, products, and messaging. Of course, the best way to do so is to get to know their audiences as well as possible in order to understand their preferences, pain points, and needs. With high-quality, reliable user data and thoughtfully curated messaging journeys, marketers can help their users get the best experience from their brand while boosting engagement, conversion, and retention.
Storyly is an user engagement platform that allows digital brands to embed full-screen, interactive, mobile-native Stories into apps and websites, for best-in-class content engagement while CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation. With this new integration, it’s easier than ever for marketers to leverage the power of both platforms to deliver data-driven, personalized user flows for their most effective campaigns yet.
Stories: The Most Captivating Content Format in Your MarTech Stack
CleverTap users are likely already familiar with the power of omnichannel user journeys and know that it takes a variety of digital touchpoints from email, to push notifications, to SMS, and more to capture user attention and drive conversion. Storyly Stories will add a new touchpoint to marketers’ deck of cards; one that is dynamic, captivating, and supports video-first content for top engagement metrics.
At Storyly, we’ve seen dozens of top-name brands delight their audiences with full-screen, interactive, mobile-native Stories that grab and hold users’ attention. We’re excited to be able to offer Stories as a touchpoint within CleverTaps journey mapping.
Gather and Utilize Zero-Party Data with Interactive Stories
The best source of reliable information on your users is your users themselves, and interactive Stories are one of the best ways to gather actionable audience insights. By utilizing stickers to add emoji sliders, polls, and quizzes to Stories, users are presented with a fast, fun, and easy way to share their preferences and increase their brand investment while marketers get invaluable zero-party data on their audiences’ preferences and needs.
With the CleverTap integration, marketers can use the responses to Story stickers to create new audience segments and curate user journeys that respond directly to users’ answers. Think of interactive Story touchpoints as a switchboard on customer flows that can direct users to content, products, and messaging tailored specifically to their desires.
For example, a fashion retailer could use an interactive Story sticker to ask their app users about their personal style, segment their audience based on responses, and use the Story touchpoint to direct users to products that suit their style with CleverTap’s journey maps.
Real-Time Engagement for User Journeys
When Storyly and CleverTap are integrated, the two platforms can connect in real-time through EventBridge technology enabling Story interactions to become triggered for automated, personalized marketing messages. Users will experience an omnichannel campaign curated to their needs, while marketers are able to offer a customer-centric experience with minimal hands-on effort.
By including exit flows in the CleverTap journey map, users can be protected from repetitive or irrelevant messaging by real-time data from Storyly. For example, a marketer may add an abandoned cart Story as a touchpoint for their shoppers and include a direct link to cart in the Story. Users can then enjoy a frictionless checkout experience and their interaction with the Story is passed along through Storyly to CleverTap, to help ensure that their messaging advances beyond their considered product to thank yous, complimentary recommendations, or product review campaigns.
How to Get Started
Getting CleverTap set up in Storyly is quick and easy, and once connected, you’ll be able to pass audiences back and forth between the platforms to make the best use of both.
Now, users will view Stories at the Storyly junction on the CleverTap journey for targeted, hyper-engaging content. You can also add an exit step for users so that they don’t get repeat content.
If you want to learn more about integration, here is our how-to guide.
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