Must Attend Retail Events of Q2 2024 in Europe

Must Attend Retail Events of Q2 2024 in Europe

As marketers and business owners, we love conferences, events, and face-to-face networking. And there are a ton of exciting retail events taking place all around Europe this year. Yes, there was a shift towards virtual events with the pandemic. However, there’s something uniquely satisfying about turning a random chat in the coffee line into long lasting business relationships. Besides, according to the recent studies, more than half of B2B marketers surveyed stated they would prefer to attend an in-person hybrid event over a virtual one, suggesting that the intention to return to face-to-face networking is still very much alive and well.
The retail landscape is also evolving by blending the digital with the physical. Therefore, for marketers and business owners aiming to stay ahead of the curve, attending retail events becomes kind of a necessity these days. These gatherings are where trends are born, partnerships are formed, and strategies are refined. Yet, you're not alone if you're wondering which conference would be best for your company, or how to get the most out of your event participation. So, let’s dive into the top retail events of 2024 across Europe. 

Retail Technology Show (April 24-25, London)

The Retail Technology Show is where the future of retail comes to life. It brings together innovative retailers and top IT experts from across Europe. Retail Technology Show is a big event with over 12,000 people from the retail and brand world which makes it a great place to meet important industry figures and network. The show features more than 400 exhibitors, displaying the latest in retail technology to help businesses meet customer needs. Plus, you'll hear from over 100 speakers who are leading figures in the industry, sharing insights on new trends and challenges. What's more? It's free to attend, offering a valuable opportunity to dive into everything the retail world has to offer.

Savant eCommerce Copenhagen and Amsterdam (March 19-20, Copenhagen and May 21-22, Amsterdam)

The 3rd Annual Savant eCommerce Copenhagen Conference and the 9th Annual Savant eCommerce Amsterdam Conference are key events for professionals eager to harness AI and customer data to boost user experience and ensure business growth. These conferences offer a unique platform for over 200 leaders from top B2C brands and retailers in the Benelux and Denmark to exchange best practices and explore new opportunities. With agendas tailored to address the latest in technology, consumer trends, and digital transformation, attendees can expect enriching presentations, panel discussions, and interactive sessions. Topics range from omnichannel strategies and AI utilization to sustainability and customer retention. Both events promise valuable networking, insightful discussions, and practical strategies for eCommerce success in a rapidly changing industry.

World Retail Congress (April 16-18, Paris)

Since its launch in 2007, the World Retail Congress has emerged as a cornerstone for the global retail industry, offering unparalleled insights and innovative strategies through its annual gathering. This event unites retail leaders from around the world and also facilitates the exchange of ideas, fostering powerful connections and influencing the sector's future direction. Each year, the Congress addresses critical retail challenges, featuring a diverse lineup of experts from various fields. And this year’s Congress is set to take place in Paris, France, continuing its tradition of exploring new locales annually. Beyond the event, the Congress collaborates with industry leaders to produce exclusive research and reports, illuminating trends across different markets and sectors. This blend of high-level discourse and actionable insights makes it an essential platform for retail executives aiming to shape the future of their industry.

Shoptalk Europe (June 3-5, Barcelona)

Next, we’ll turn the spotlight to Shoptalk Europe. This event is where the digital future of retail is shaped. As technology evolves, consumers want more, often faster than retailers and brands can provide. This challenge opens the door to unprecedented innovation. Shoptalk Europe offers a platform for the world's leading retailers to gain the essential resources, skills, and connections. This event will help brands stay ahead, grow, and rethink how digital advancements can be integrated both online and in physical stores. It's an opportunity to meet the innovators at the forefront of retail and branding. With over 4,000 attendees, including a third who are C-suite executives from across Europe's retail, branding, and tech landscapes, you're in the right place to connect with decision-makers capable of elevating your business.

WORLDEF Istanbul 2024 (June 6-7-8, Istanbul)

WORLDEF ISTANBUL 2024 is setting the stage for the future of the industry with its theme "The Renaissance of Retail: E-Commerce." This event in Istanbul is a key meeting point for global leaders in the eCommerce and retail technology spaces. It's a place where companies eager to shape the next era of retail come to explore the expanding world of eCommerce and retail technology. 

With the promise of countless eCommerce opportunities, over 20,000 attendees are expected to gather in Istanbul. This event offers a unique chance for those passionate about eCommerce to dive into lively discussions, uncover innovative breakthroughs, and enjoy unparalleled networking. 

eTail London 2024 (June 25-26, London)

Lastly, eTail London 2024 is about revolutionizing the retail sector by fostering collaboration. Intended to boost your online business's profits, eTail offers a blend of actionable strategies, in-depth peer discussions, and the opportunity to connect with top executives from Europe's leading and most innovative retailers. In just two days, you'll walk away with a treasure trove of key insights, all while skipping the typical sales pitches and filler content. 

This event marks 25 years of bringing the retail community together, stepping away from the traditional expo format to celebrate a quarter-century of retail evolution. The program tackles your biggest challenges head-on, covering everything from enhancing brand loyalty and trust, leveraging AI, data, and future technologies for retail success, to integrating customer-centric AI for a seamless blend of artificial and authentic intelligence throughout the customer journey.

Maximizing Your Event Participation

When you dive into the whirlwind of retail events, the golden tip is to have a very clear vision of what you want to get out of it. Imagine walking into a conference not only as an attendee but as a hunter in quest for valuable treasures of knowledge, connections, and insights. This clarity of vision is your compass, redirecting you across thousands of workshops, sessions, and networking events to unite every talk and every piece of information with the common goal.

The prioritization is your best friend in these busy places. There are so many options to choose from as well as the richness of content. Yes, it's tempting to want to do it all. However, the secret of maximizing the value from these events does not consist of the amount but the level of interactions. Highlight what will bring the highest value to your brand. Be it eCommerce strategies, technological innovations, or partnerships, place your energy where it will have a maximum advantage.

Engagement is the key to success. Don’t forget that passive participation is as good as no participation. Plunge right in, ask pointed questions during the sessions, spark conversations with other attendees, and share your own insights. TThese events are a rare convergence of minds from across the spectrum of retail, each with their own stories, challenges, and successes. They enrich your experience, but also enhance the entire knowledge base of the community.

The efficiency of your participation does not have to be a question to be asked only on your way back. Define specific and measurable goals at the beginning. Whether it's the number of new contacts made, partnerships formed, or actionable insights gained, these metrics act as a marker for the worth of your attendance. By turning the subjective experience into objective data, the metrics provide a transparent lens to measure the success.

Finally, the real worth of any event is recognized only in the weeks and even months after the event. The bonds you've formed and the thoughts that fueled your imagination are seeds you will continue to cultivate. Diligent follow-up whether through LinkedIn messages, emails or calls adds more life to the initial degrees of interactions. This prolonged commitment strengthens relationships, converts superficial meetings into long-term partnerships and ensures that the flame of inspiration discovered in these events is not a fleeting one.


In essence, your participation in these major retail events is more than just being there. It will be an expedition full of possibilities, which will be at the intersection of preparation, engagement, and eventually, follow-up. Armed with these principles, you'll be leveraging the unique opportunities of these events to thrust your brand to greater heights. And these events will additionally help your brand to explore the uncharted areas of success and innovation.

Finally, this blog is prepared to be a road map to the must-attend retail events of 2024, but it is also a blueprint for making these opportunities work for your brand. Whether you are a marketer looking for ways to stay ahead or a business owner looking to venture into new horizons, these events create the perfect soil for growth and innovation. Connect, learn, network, and more importantly, transform these experiences into the fuel that powers the growth of your brand!


Deniz Koç

Deniz is a Content Marketing Specialist at Storyly. She holds a B.A in Philosophy from Bilkent University and she is working on her M.A degree. As a Philosophy graduate, Deniz loves reading, writing, and continously exploring new ideas and trends. She talks and writes about user behavior and user engagement. Besides her passion in those areas, she also loves outdoor activities and traveling with her dog.

Subscribe our blog

Get the latest post in your email.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.