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Personalize your Audience Experience with User Properties

Dilayda Soylu
November 30, 2022

Personalization is a key strategy to making your brand stand out in an ever-expanding digital landscape. By offering customers a personalized experience that recognizes user properties such as their name, birthday, location, purchase history, and more, brands can build compelling campaigns that drive engagement, conversion, and retention. 

Storyly makes it easy to create impactful Story campaigns with personalization for each individual user at scale. Adding user properties to the Storyly Dashboard is simple and straightforward, and allows your team to publish individualized Story groups, covers, and titles to capture your audience’s attention. For more guidance on adding user properties to the Storyly dashboard, check out our how-to resources here

Creating a customer-centric messaging strategy has many benefits, from increasing user purchases to deepening brand investment, and boosting retention rates. Personalization can give your audience a top-tier user experience that will keep them coming back for more.  

Users Expect and Even Demand a Personalized Experience

According to a McKinsey report, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. It’s no secret that brands collect data on their audience’s purchases and preferences and users expect that data to be utilized in a way that improves the customer experience. 

When brands reward customer loyalty or curate content based on user preferences it reinforces that brand loyalty and deepens the customer connection. By contrast, however, imagine a subscriber feeling bombarded by encouragements to subscribe to the service they’ve already signed up for and becoming increasingly frustrated by irrelevant messages. Failing to properly utilize user data to customize the user experience isn’t just a missed opportunity to cultivate brand loyalty, it runs the risk of alienating existing customers. 

Reward Engagement with Personalized Offers

Investing in audience engagement isn’t just good for your user experience, it’s good for your bottom line, too. User acquisition is expensive and time-consuming, while user retention has a much higher return on investment. Personalized Stories are an excellent way to make users feel special and reward their engagement with your brand. 

Wish Your Users “Happy Birthday”

Birthdays are a classic opportunity to make your customer’s day with a promo code for a discount or a free gift with purchase. Delivering a personalized Story message is even more impactful, and doing so is easier than ever with Storyly.  

Celebrate Engagement Anniversaries

Try taking annual rewards a step further by utilizing customer data to identify anniversaries. Treating your users to a personalized offer to thank them for a year of engagement is a delightful way to reinforce brand loyalty and stay top-of-mind for your customers. 

Convert Users to Subscribers 

Frequent users are prime candidates to become subscribers in a freemium sales model. With personalized Stories informed by user property data, you can reach out to individual users after they’ve hit significant engagement milestones such as hours of use or amount of content consumed, and offer a subscription incentive Story to drive conversion. 

Reward Customer Loyalty

With personalized Stories, you can offer your audience the digital equivalent of a loyalty stamp card. Thank your customers with a discount code, free shipping, or gift after a certain number of purchases or when they’ve hit a spending milestone. 

Ways to Put User Properties Front and Center

Spotify’s “Wrapped” campaign that shows users’ favorite music and engagement stats in a fun and accessible way is one of the best examples of how brands can use data to create strong relationships with their customers. Listeners look forward to seeing their profile and sharing their data with others, creating a sense of camaraderie and deepening brand investment. 

The same approach can be taken by brands across verticals by combining the insight of user data and properties with the accessibility and engagement of the Story platform. Here are some ideas to get you started.

Retail and Shopping Apps

  • Create Stories for your users that show how much money they’ve saved by using promo codes or taking advantage of sales throughout the year.
  • Feature their purchases for the year in a “your wardrobe” style Story.
  • Highlight their loyalty program progress and rewards.

Fitness and Wellness Apps

  • Show users the distances they’ve walked, run, or biked in a fun context. Could they have traveled a continent? How many years would it take them to get to the moon at their current rate?
  • Highlight the number of days they’ve utilized the app and committed to their goals.
  • Users love personalized progress reports on workouts!

Content Apps

  • Create a roundup of how many audiobooks users have listened to, how many albums they’ve listened to, or how many words they’re read. 
  • Who are their favorite columnists? Which podcasts do they love most? What’s they’re favorite sports team for highlights? Showcase their favorite creators in personalized Stories to help they discover more of what they love. 
  • Gamify their engagement statistics with leaderboard-style badges.

Food and Recipe Apps

  • Create a personalized recipe book of users’ favorites.
  • How many recipe videos have users watched?
  • Highlight their favorite categories.

As you can see, there are nearly endless opportunities to add a personal touch to the user experience by adding user properties to Storyly Studio. By creating personalized Story content, brands can give users a sense of individual care, deepening their brand investment and captivating them with exciting messaging that matches their needs and interests. Check out our other blog posts for more on the benefits of mobile app personalization!

Ready to get started? Book a call today!

Dilayda Soylu

Product Marketing Manager at Storyly, covering launches, managing products and always excited about new tech solutions. Knows/ writes about customer insights and new features. A hopeless dreamer, loves zen thinking and being in nature at the first opportunity.

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