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Mobile Marketing

Statistics & Tips for Entertainment Apps In-App Engagement

November 28, 2022

If you’re a smart tech entrepreneur looking to break into the highly innovative and lucrative tech space, entertainment apps are areas to consider.

Entertainment apps are apps that offer interactive activities ranging from pure leisure such as music and games to communication such as social media, streaming media, and instant messaging.

The key to the success of any entertainment app is In-app engagement. This is why In-app engagement metrics are the gold standard of the tech world. Not only do they reflect the touchpoints that customers have with products and apps but also, in most cases, dictate the direction of technological development.

So, in this article, we will provide you with all the right statistics you need to help you develop the next big entertainment app as well as tips to retain your users and keep users of the app engaged.

Entertainment Apps Statistics

Entertainment Apps Statistics

To effectively develop an entertainment app that would buzz for a long time, if not infinitely, you need to be updated on the statistics around entertainment apps.

Statistics gathered from Google and Ipsos MORI on entertainment apps and in-app engagement shows the following:

  • 55% of people who use entertainment apps use them while relaxing.
  • 60% of smartphone users have contacted a business directly using the search results, for example through the “click to call” option.
  • 93% of smartphone owners use apps.
  • 81% of app users say they’re the main shopper in their household.
  • 67% of smartphone users utilize gaming, entertainment, news, and sports apps.
  • 52% of gaming app users are women.
  • The frequency at which some users come back to their favorite games, sports, entertainment, and news apps is 2 times to 3 times a day.

From these statistics, it is clear that almost all smartphone owners use apps and almost three-quarters of users utilize entertainment apps. More than half of the time, these users utilize entertainment apps when relaxing.

Upland Localytics shows us that time-in-app, which is a huge indicator of in-app engagement, has been on a rise for media and entertainment apps. Their graph shows that in 2018, users spent more time on entertainment apps than they ever have before, beating 2017’s record by 12%.

Average Monthly Time on Apps

Entertainment App Retention Statistics

Another metric for measuring in-app engagement is retention. Retention measures the percentage of users who return to an app one month, two months, and three months after downloading the app. The opposite metric, which is as well important, is Churn. Churn measures the percentage of people who do not return to an app one month, two months, and three months after downloading the app.

Statistics show that apps can ride buzz-worthy waves but struggle to keep users on board after the excitement has faded. According to Localytics, Media and Entertainment retention for the first half of 2018 settled at 39%, 28%, and 23%, while churn has reached 61%, 52%, and 77%, whereas the second half of 2017 has retention as 45%, 36%, and 32% and churn as 55%, 64%, and 68% churn.

Average Retention Rate

However, you can increase in-app engagement and retention in entertainment app through the use of push notifications. According to Localytics, the push engagement metric, or the number of sessions users complete on average within seven days of receipt of a push, is peaking at 3.28 sessions per user for Android and 4.61 sessions per user for iOS. These numbers represent 14% and 38% increases for Android and iOS respectively year over year.

Opt-In rates – which shows the users who subscribed to the push notification – are not increasing with the push notification engagement, however. As of 2018, Opt-In rates settled at 76% for Android apps and 31% for iOS apps. You should know that that Android automatically opts users in, so its opt-in rate will typically be higher than that of iOS. Anyway, this statistic represents a decrease for iOS (45% to 31%), but a slight increase for Android (75% to 76%) since 2016.

Tips for In-App Engagement

Lady holding a smartphone

After reading the above statistics, you may be wondering how to increase in-app engagement of your entertainment apps. Storyly is an interactive and customizable way to increase in-app engagement. You can contact us, we are here to help and answer any questions you might have. Here are other tips to increasing in-app engagement that you should embrace.

#1. Make Sure the App Works Flawlessly

The first step to losing the in-app engagement of your entertainment app is to launch an app filled with bugs. To avoid this catastrophe, make sure that your app works seamlessly before the day of launch. There are lots of entertainment apps providing similar value as yours, so if your app is slow, users will switch to your competitors. Instead of launching your app with all the features it promises, consider using an MVP app development strategy. Launch your app with only a few features that work perfectly.


#2. Provide Best Experience

The saying, “first impression matters” does not only work with physical meetings. It also works for entertainment apps! It is no new revelation that almost a quarter of all users abandon apps if they don’t like the design or can’t understand how to use it. These are first-time experiences that should be on your priority list if you want to increase the in-app engagement of your entertainment app.  To navigate through the challenge of difficulty of use of your entertainment app, employ tutorials. They help users figure out how the entertainment app works. Also, ensure to add a ‘skip’ feature to enable customers who already know the system to move on quickly to the app.

#3. Add Social Features

Remember that in-app engagement is a totality of popularity, time-in-app, and retention. Storyly enables you to interact with your users. You can get your users’ reactions and feedbacks constantly and engage them to your app. Add social features that allow users to easily like and share your app with friends and family members. Consider adding features that enable your customers to send content which they created in your app to friends via chat or social media. They should also be able to post this content on their pages or invite friends to the app. Do all these and you may just develop an entertainment app as life-long and engaging as Netflix, Twitter, Tik Tok, and Facebook.

To sum up, you need to be sure that your app provides the best experience with an interactive way because the key to the success of any entertainment app is in-app engagement. In this article, we provided outstanding statistics and tips to improve in-app engagement in order to help you develop your app. You can read “7 Push Notification Strategies to Increase App Engagement” to learn more about in-app engagement.

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