Marketing Tips

Customers interact with their banking app around 150 times a year, yet most of those sessions are a balance check and nothing more. This piece looks at what Accenture's 2025 study of 49,300 banking customers says about that gap, and four ways banks are using the sessions they already get to build a relationship customers would actually recommend.

Every licensed operator caps what fits on the homepage, and the promotional calendar keeps growing anyway. This guide compares five ways operators make room for more offers, from extra slots and carousels to compact, expandable formats, and shows what each one costs in attention, speed and control.

SBC Summit brings more than 800 exhibitors to Lisbon, and by the second coffee most of the stands sound identical. Here are five questions that make each claim specific, including the two our own answers are weakest on.

Learn the highest-impact mobile product page optimizations and a practical testing roadmap to improve add-to-cart and purchase conversion.

Learn how to collect and activate consented first-party commerce data with Storyly to power privacy-safe personalization and measurable conversion gains.

Key mobile commerce trends for 2026, checkout, shoppable video, retail media, and invisible security, with practical UX, product, and growth actions.