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Video shopping is revolutionizing the eCom and retail world by blending engaging video content with the ease of online shopping. From Shoppable Stories to Storyly's new TikTok-like vertical video feed, brands can now create interactive, seamless shopping experiences that turn casual browsers into buyers. Learn how to leverage Storyly’s innovative shoppable content solutions to transform your brand's shopping experience.
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Unlock the full potential of your eCommerce videos with shoppable content! In this blog post, we explore how to create engaging, interactive videos that seamlessly blend entertainment with instant shopping opportunities. Learn how key elements like clickable product tags, gamification, interactive elements, and personalization can boost viewer engagement, increase conversions, and drive sales. Discover actionable strategies to turn passive viewers into active shoppers, with insights on crafting compelling CTAs, optimizing for mobile, and integrating products naturally. Dive in to learn more.
Now is the time to celebrate those who go above and beyond in their content, interactivity, and creativity. That’s why we’re thrilled to introduce our new Storyly BFCM Superstars Contest—a friendly competition for our amazing customers to showcase their most engaging and effective campaigns.
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Discover the top holiday trends and stats shaping eCommerce. From early shopping habits and the rise of AI-powered gift assistants to the growing appeal of second-hand items, this blog dives into the key insights you need to stay ahead. Explore how consumers are navigating economic challenges while still embracing the festive spirit. With actionable tips for retailers, it's the ultimate guide to make the most of this holiday season in Europe and the UK.
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This blog covers 11 effective mobile marketing campaigns that stand out for their creativity and smart planning. It explains why mobile marketing is crucial today and gives examples like Duolingo's fun reminders and IKEA's AR shopping app to show how these strategies can boost engagement and brand loyalty. These campaigns offer practical tips for marketers wanting to make a real impact in the mobile space, making the guide a helpful tool for anyone looking to improve their marketing tactics.
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Boost your website's engagement with these 11 proven strategies! From optimizing your page load speed and enhancing mobile design to creating compelling content and leveraging social proof, this blog offers practical tips to keep visitors hooked. Learn how integrating Web Stories and implementing effective SEO practices can increase user interaction and retention. Dive into the importance of building community and utilizing analytics to continually refine your approach. Whether you're aiming for more traffic, customer conversions, or stronger reader retention, these strategies will help you enhance your website's performance and achieve your goals.
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This blog post explores the top 14 customer engagement software solutions that help businesses foster deep connections with their customers beyond mere transactions. Platforms like Storyly, Salesforce Service Cloud, and HubSpot Service Hub are highlighted for their abilities to create personalized, seamless experiences across various touchpoints, from initial interaction to post-purchase support. Each software is evaluated based on user-friendliness, integration capabilities, personalization, analytics, and more, ensuring a fit for diverse business needs. Whether you're a small startup or a large enterprise, these tools offer powerful ways to enhance engagement, loyalty, and long-term value, ensuring your customer interactions cut through the digital noise.
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Discover the secrets to mastering your back-to-school campaigns with our latest blog post. This comprehensive guide dives into the transition from summer ease to the bustling back-to-school season, exploring opportunities for marketers in retail, eCommerce, and CPG sectors. From early sales access to leveraging zero-party data for segmentation, experts share invaluable insights to not just survive but thrive during this crucial period. Whether you're looking to enhance customer retention, personalize your marketing efforts, or boost your Q4 preparations, these expert tips will equip you with strategies to elevate your brand and captivate your target audience.
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This blog emphasizes the importance of treating customers as individuals to foster loyalty and retention. Highlighting data, it notes that a vast majority of customers prefer personalized experiences, which significantly boost satisfaction and engagement. The blog outlines various personalized content strategies, such as targeted emails, tailored website experiences, and leveraging AI for dynamic content personalization. It underscores that effective personalization can enhance user experience, increase loyalty, reduce churn rates, and deliver a higher return on investment. Overall, personalized content is presented as crucial for maintaining competitive advantage and fostering long-term customer relationships.
Back-to-school season has always been a huge chance for businesses to increase their sales and parents to find the best deals and prepare their children for the upcoming school year. And generally, the season starts around August, or is it?
Customer retention is crucial for business success as it is cost-effective and boosts profitability. Retained customers spend more and act as brand advocates. This blog outlines 25 strategies to increase customer retention, including leveraging tools like Storyly, providing excellent customer service, personalizing experiences, implementing loyalty programs, and using gamification.
This blog post outlines how to create an effective user engagement strategy, emphasizing the importance of setting clear objectives, knowing your audience, and creating compelling content. It highlights the benefits of leveraging personalization, social proof, and gamification to boost engagement. The post also introduces Storyly as a tool for creating interactive and personalized content experiences. Key examples from successful brands like Netflix and Starbucks are provided to illustrate best practices.
This article explores 14 best practices for creating successful shoppable videos, including understanding your audience, setting clear goals, choosing the right platform, and incorporating interactive features. Learn from successful case studies and stay ahead of future trends like AR, VR, and live-stream shopping to enhance engagement and drive conversions.
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This blog emphasizes the unique marketing opportunities presented by the UEFA Euro 2024 and the Paris Olympics for eCommerce brands. It highlights strategies such as real-time and limited-time engagement to capture audience interest during these major sports events. Industry experts share insights on leveraging live social media updates and event-themed promotions to boost sales and engagement. The post also explores the benefits of personalization, using first-party data for targeted advertising, and creating exclusive merchandise to attract sports enthusiasts. Moreover, it showcases how integrating platforms like Storyly can enhance the digital customer experience by creating interactive and shoppable content, fostering a more engaged and loyal customer base.
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As third-party cookies phase out, it's become increasingly important to use a combination of zero-party and first-party data. At the same time, many people confuse the two or consider them the same. What exactly is zero-party data vs first-party data? In this guide, we'll explore the differences between these two types of data and how you can collect them for use in your marketing efforts. Knowing their differences can help you decide which is right for your business strategy.
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If you are starting your Storyly journey and still need to figure out where to start, don't worry, we have your back! I'm sure you already know the Story format and the power of this channel to communicate and engage with your users. The flexibility of these bite-sized content structures never stops to amaze our Storyly Community. For 3 years, we have worked closely with marketers from over 350 apps and websites in 40 countries. Together, we created countless successful use cases and still learn something new daily! Regardless of the business you have, thinking about all these fantastic experiences we generate with our customers and their users, I believe the tips and tricks below will drive you to success.
Acquiring and retaining customers is crucial, but one key metric that many businesses may overlook when gauging their success is customer lifetime value or CLV. This marketing metric helps you measure the overall value each customer brings to your company through engagement and repeat business. Maximizing your customer lifetime value is essential if you want to get and stay above, as it enables you to hold the spotlight. The following is a breakdown of what this metric is and some strategies to increase customer lifetime value.
The most valuable customers are those who keep coming back, showing their loyalty to your brand. These loyal customers will not only keep returning for repeat purchases, but they'll also recommend your brand to others as brand ambassadors. Despite the importance of having loyal customers, you might not know exactly how to measure it. Having this information can help you determine how effective your brand is when it comes to retaining customers in the long term. To give you a better idea of where you stand with your customers, here we'll dive into some metrics to measure customer loyalty.
Your relationship with your shoppers is a checking account. Starting from day 1, you are spending from your balance and if you do not continue your investments, your account will eventually become overdrawn, and your customers will leave you for a competitor who is willing to invest in building a stronger relationship with them. Just like a bank account, you need to consistently make deposits by offering excellent products or services, personalized experiences, and rewards for loyalty in order to keep shoppers engaged and satisfied.
In today's business world, customer engagement is more important than ever. The rise of digital platforms has made it easier for customers to connect with brands and voice their opinions. As a result, brands need to be proactive in engaging with their customers to build a loyal following and stay ahead of the competition. In this blog post, I’ll explore the top 10 customer engagement strategies that will help you connect with your customers and create loyal brand advocates.
The growth of eCommerce in the APAC region has skyrocketed and this trend is expected to continue in the following years. To keep up with the recent advancements, there are multiple resources to benefit from but among them, opinion pieces and experiences coming from real industry experts would be key for better inspiration. If you are a marketer working for the APAC region, take a look at this list of eCommerce and retail industry experts to feed yourself with more crafted insights.
Inspiration is a key factor and strategy, especially for eCommerce and retail players. Because today, shoppers’ journey starts on social media or on search engines. Marketers not only can meet the needs and demands of shoppers, but also they can generate the demand by embracing the power of inspiration. And inspiration calls for great content that can capture the attention of shoppers, and great content calls for channels that can effectively reach and engage its target audience. So, the question for this article is this: Are conventional channels enough for user engagement?
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There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.
Digital marketers can't expect to rely on third-party data to inform their campaigns much longer. And first-party data has some definite limitations in terms of usefulness. On the other hand, by investing in zero-party data collection, and maybe getting a little creative, you can get the marketing information you need. At the end of the day, you'll be able to gain valuable and actionable insights into your core customer demographic, deliver highly personalized user experiences, and ultimately build a loyal following that will support your business for years to come.
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eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.
Online shopping has become an essential part of modern retail businesses as more consumers choose it over traditional brick-and-mortar stores. eCommerce has grown significantly in recent years and shows no signs of slowing down. Staying up to date on the latest trends and statistics in the eCommerce industry is essential if you are a business owner or marketer. In this blog post, we'll provide you with 8 eCommerce statistics you need to know to make informed decisions about your online business. Stay ahead of your competition with these statistics on online shopping behaviors and mobile commerce trends.
Storyly's Smart Sorting is a powerful feature that can help companies increase the impact of their campaigns by maximizing the engagement rate of their Stories It helps provide more tailored experiences to the users, and improve efficiency and productivity.
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As a mobile-native Stories platform, Storyly makes it easy to create immersive and engaging content that your audience will love. And now, with our partnership with MoEngage, we're taking things to the next level.
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