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One size doesn’t fit all anymore. We live in the era of personalization. And it's more important than ever for brands to deliver the right messages to the right people at the right time. This is what your audience demands, and this is how you build a successful business. And it starts with one essential step: Get to know your customers!
If you're planning on maximizing revenue and engagement throughout 2025, it's important to know which holidays and dates to keep in mind as the year progresses. To ensure you don't miss anything, the following is a comprehensive eCommerce holiday calendar that includes all major dates to target.
App marketers can benefit greatly from implementing in-app stories that connect with users in a myriad of ways. In-app stories were particularly helpful for many apps leading up to and during Black Friday. In an effort to increase engagement, attract new customers, and generally boost sales and app installs, many marketers made use of in-app stories in a variety of creative ways.
Successful mobile marketers know the importance of creating user journeys that engage and excite their audiences with relevant content, products, and messaging. Of course, the best way to do so is to get to know their audiences as well as possible in order to understand their preferences, pain points, and needs. With high-quality, reliable user data and thoughtfully curated messaging journeys, marketers can help their users get the best experience from their brand while boosting engagement, conversion, and retention. Storyly is an user engagement platform that allows digital brands to embed full-screen, interactive, mobile-native Stories into apps and websites, for best-in-class content engagement while CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation. With this new integration, it’s easier than ever for marketers to leverage the power of both platforms to deliver data-driven, personalized user flows for their most effective campaigns yet.
Every year, new and familiar names top the lists of mobile marketers as they lead the way in the mobile industry. The following is a comprehensive list of some of the most active mobile marketing experts to watch for in 2023 and beyond, including LinkedIn marketing influencers and others.
Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of data you can collect and analyze. Two main types of data include implicit and explicit data, which can help you better understand your audiences and how they interact with your business.
If you want to stand apart from the many competitors in the eCommerce industry, you need to harness the power of personalization. Through effective personalization, you'll attract and maintain user attention and increase engagement in the long term. In the process, personalization will benefit both the user and online shopping brands.
User engagement remains one of the biggest challenges for brands, especially mobile apps. While acquisition can be difficult on its own, keeping new users engaged is even more difficult when there is so much competition out there seeking users' attention.
As an engagement platform that lets brands embed full-screen, interactive Stories into apps and websites, we’re not only aware of the challenges of navigating user data, but also of the ways in which the Story format can help solve the problem. Which is why we’re thrilled to debut a powerful new feature for Storyly users to develop authentic relationships with their customer base: Audience Builder.
User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ideal user experience, and taking other steps to maintain engagement.
The internet can seem like a wonderland of connectivity, and the importance of being part of that connection is increasingly important to the daily lives of people around the globe. Unfortunately, however, making sure that digital communication is accessible to people with disabilities isn’t always a high priority as new technologies are being developed.
One of the reasons we love the Story format so much is that it’s just as easy to create engaging touchpoints for your audience as it is for users to enjoy and consume content. As a communication channel, Stories add a whole new dimension of communication possibilities for apps and websites to directly interact with their audiences. Stories are full-screen, mobile-native, and captivating in a way that gives users a frictionless, customized experience. The Story format inherently makes it easier for users to consume content, and with new accessibility features added, Storyly is making it even easier to make Story content accessible for users of all abilities. As Storyly continues to evolve and expand, we’re committed to keeping digital accessibility a priority within our designs to help create a mobile ecosystem that meets the needs of Story creators and their audiences. We are always learning more about ways to eliminate technological barriers and will continue to offer accessibility features as they are created, but we’d like to share a few of the latest developments here.
In this guide to in-app communities, we'll explore why you need them, how to get started with in-app communities, some of the challenges you might face along the way, and some best practices for building them.
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