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Mobile Marketing
In-App Stories

Stories: The Leading Mobile Format

Deniz Taşyürek
November 28, 2022

According to World Advertising Research Center (WARC), 72% of users will access the internet exclusively through mobile devices by 2025. 

Per 99 Firms, 500 million people view Instagram stories alone, and spend between 15-30 minutes daily doing so. 

Forrester Consulting found that 64% of users preferred a tappable story over its scrolling article equivalent.

Wistia reports that the average engagement rate for short-form video content such as stories is nearly 54%.

What Makes Stories So Popular?

In-app story screens

Mobile-native

Unlike other UI elements, which have been adapted from desktop to mobile formats, stories are the first content format developed for mobile creation and consumption.

Intuitive

Stories are easy for users to enjoy! They offer full-screen, distraction-free content that is simple, streamlined, and snackable.

Interactive

Tappable, shoppable stories put users in the driver's seat while paving the path toward desired actions and conversions.

Authentic

The ephemeral nature and off-the-cuff vibe of stories offer contrast to the highly curated nature of corporate social media feeds.


Why Should Your Brand Use Stories?

Meet User Expectations

The mobile-first future is here. Millennials, Gen Z, and younger audiences rely on mobile experiences for shopping, e-commerce, content consumption, and communication. 

Empower Users with Familiarity

Stories have been in use for nearly a decade meaning that most users are already familiar with them and even new users are delighted by how intuitive they are to navigate. 

Start a Dialogue for Actionable Insight

Interactive stories let you take the pulse of your users on any topic, at any time, so you can make informed decisions based on first-party data.

Deepen Brand Loyalty

Use stories to offer your audience a “backstage peek” into the brand they love! Stories feel authentic, intimate, and genuine– especially when personalized!

A Sneak Peek at Storyly

An engagement tool to embed full-screen, interactive stories in your app and website! 

Storyly empowers mobile marketing strategies of apps and websites, and enables them to engage with the audience beyond the limits of the screen, with the most catchy and addictive content format available, stories.

Build engaging and personalized communication with consumers through a blank canvas for rich, interactive, customized content sharing.

A sneak peek at Storyly

Deniz Taşyürek

Content & Brand Marketing Strategist at Storyly. Writes about mobile user behavior, user engagement, and retention. A genuine Potterhead. She also loves succulents, cats, and aerial yoga.

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