Mobile Marketing
In-App Stories

Stories: The Leading Mobile Format

Deniz Taşyürek
June 15, 2022

According to World Advertising Research Center (WARC), 72% of users will access the internet exclusively through mobile devices by 2025. 

Per 99 Firms, 500 million people view Instagram stories alone, and spend between 15-30 minutes daily doing so. 

Forrester Consulting found that 64% of users preferred a tappable story over its scrolling article equivalent.

Wistia reports that the average engagement rate for short-form video content such as stories is nearly 54%.

What Makes Stories So Popular?


Unlike other UI elements, which have been adapted from desktop to mobile formats, stories are the first content format developed for mobile creation and consumption.


Stories are easy for users to enjoy! They offer full-screen, distraction-free content that is simple, streamlined, and snackable.


Tappable, shoppable stories put users in the driver's seat while paving the path toward desired actions and conversions.


The ephemeral nature and off-the-cuff vibe of stories offer contrast to the highly curated nature of corporate social media feeds.

Why Should Your Brand Use Stories?

Meet User Expectations

The mobile-first future is here. Millennials, Gen Z, and younger audiences rely on mobile experiences for shopping, e-commerce, content consumption, and communication. 

Empower Users with Familiarity

Stories have been in use for nearly a decade meaning that most users are already familiar with them and even new users are delighted by how intuitive they are to navigate. 

Start a Dialogue for Actionable Insight

Interactive stories let you take the pulse of your users on any topic, at any time, so you can make informed decisions based on first-party data.

Deepen Brand Loyalty

Use stories to offer your audience a “backstage peek” into the brand they love! Stories feel authentic, intimate, and genuine– especially when personalized!

A Sneak Peek at Storyly

An engagement tool to embed full-screen, interactive stories in your app and website! 

Storyly empowers mobile marketing strategies of apps and websites, and enables them to engage with the audience beyond the limits of the screen, with the most catchy and addictive content format available, stories.

Build engaging and personalized communication with consumers through a blank canvas for rich, interactive, customized content sharing.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

How to customize formatting for each rich text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer porttitor pretium massa sagittis cursus. Etiam egestas turpis vitae sem mattis semper placerat in nibh. Nullam tempus ligula sit amet turpis laoreet, et interdum purus hendrerit. Donec tortor massa, ultricies vitae laoreet a, facilisis quis orci.

Pellentesque rutrum erat eget neque accumsan porttitor. Aenean id consequat orci. Aliquam euismod finibus lacus, eu ultrices mauris interdum eu. Nulla tempor ac risus vel congue. Integer imperdiet purus ut turpis ultricies consequat.
  • Sed sagittis, ipsum pellentesque luctus porttitor
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  • In faucibus laoreet malesuada. Fusce finibus eros vel nisl sodales congue.
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  • Cras aliquam pulvinar hendrerit. Morbi blandit auctor risus vitae consectetur. Sed auctor mauris eu velit imperdiet tincidunt.
  1. Sed sagittis, ipsum pellentesque luctus porttitor
  2. Ut quis dapibus elit. Nunc non sagittis quam.
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