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The Power of Inspiration in eCommerce

eCommerce brands should invest in inspiration for the sake of demand generation. Learn where consumers look for inspiration and how to make use of it.

Spotify Wrapped: Creating Year-In-Review Experiences Personalized for Unique Customers

Spotify's traditional end-year activation "Spotify Wrapped" became a success story. Explore all the details behind it and learn how you can wrap it too!

Top 10 Consumer Behavior Trends in 2024 & 2025

Optimize your marketing and sales efforts to establish a better connection with consumers. Explore the top consumer behavior trends to keep an eye on!

Don't Miss a Beat in Retail and eCommerce: 20 Must-Follow Resources

Explore the best resources to follow if you don't want to miss a beat in the ever-changing retail and eCommerce landscape.

Why you should invest in shopper retention

The cost of acquiring new customers is higher than retaining existing ones. Learn why you should invest in shopper retention to reap the rewards later.

Are Conventional Channels Enough for User Engagement?

People look for frictionless experiences that work on mobile. Discover if conventional channels are enough to take user engagement to the next level.

Friction-Free: How to Make Mobile Shopping a Breeze

It takes skills to navigate the eCommerce landscape. Discover the secrets to creating a friction-free mobile shopping experience for your customers.

Zero-Party Data​: The Shortcut to Next-Level Personalized Customer Experience

Zero-party data is an emerging solution to get marketing data. Explore why zero-party data is so significant for businesses and ways to collect it.

10 eCommerce Statistics You Must Know in 2024

Discover the top 10 eCommerce statistics that you need to know to make informed decisions and stay ahead of your competition.

How Online Shoppers Find Inspiration Today

Shoppers seek inspiration online before making a purchase. Find out how you can inspire online shoppers with your brand to get ahead of the competition!

Shopping Habits of Gen Z

You must understand Gen Z's shopping habits, behaviors, and preferences in order to attract Gen Z with your brand. Check out our guide to learn more.

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May 8, 2024

Expert Opinions on the Role of Content in eCommerce

Content is the most powerful tool of eCommerce marketers. That’s why we asked eleven eCommerce experts what they think about the role of content in eCommerce. Join us for an extensive reading that covers a wide range of topics.
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March 14, 2024

Must Attend Retail Events of Q2 2024 in Europe

This blog post explores the top retail events of 2024 across Europe, emphasizing the value of in-person networking and industry insights for marketers and business owners. It highlights the significance of events like the Retail Technology Show, Savant eCommerce conferences, World Retail Congress, Shoptalk Europe, WORLDEF Istanbul, and eTail London. The post offers strategies for maximizing event participation, from setting clear objectives and prioritizing activities to engaging actively and following up effectively. It underscores the opportunities these events offer for learning, networking, and business growth.
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January 17, 2024

Top 7 Storyly Features to Try in Last Quarter of 2024 for eCommerce Success

Discover the top 7 Storyly features designed to enhance customer engagement and drive sales during the busiest shopping season! From shoppable videos to automated content and interactive stickers, Storyly offers innovative tools to create personalized, interactive experiences that captivate shoppers and elevate your brand. Whether you're focused on boosting conversions or deepening customer loyalty, these features are your secret weapon for a successful end to 2024. Explore the blog to learn more and get started today!
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January 9, 2024

Most Common eCommerce Challenges in 2024

eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.
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January 9, 2024

Mobile Marketing Trends for 2024

In this insightful blog post, we'll explore the most significant mobile marketing trends that are poised to redefine the way businesses engage, communicate, and connect with their target audience. From immersive technologies like augmented reality to the growing importance of personalization and privacy, these trends are set to shape the future of mobile marketing and offer new opportunities for brands to elevate their campaigns and drive meaningful customer interactions. So, buckle up and join us as we delve into the mobile marketing trends that will keep you ahead of the curve in 2024 and beyond!
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January 9, 2024

Mobile App Monetization Trends: What to Expect in 2024

Like most other segments in tech, the mobile app industry is growing rapidly—the players in this industry are developing and publishing unique apps that make …
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