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With the ongoing economic uncertainty, consumer brands must focus on sustainable growth and customer retention. The number one way to drive this is through personalization. However, there are certain misconceptions about personalization that can hinder your ability to build deeper connections with your consumers and grow your business. In this article, we’ll demystify the most common personalization assumptions and cover strategies to personalize the ‘right’ way.
One of the most effective ways to engage customers and increase sales is to incorporate gamification into your marketing efforts. The right gamification strategies will help you harness the power of this tool to help your business thrive. Here we'll break down what gamification is and list some helpful gamification strategies for eCommerce businesses to boost sales.
If you are in a fast-changing business like eCommerce or retail, a quick check of news sites, social media, blogs, and newsletters for the latest developments and market movements in the industry can be a game-changer. Not only does it keep you in the loop, but it can also help you plan your day more effectively. By staying on top of the news, you can identify potential opportunities and threats and take action. So, I gathered a list of my favorite resources to go to when I want to keep up with everything that’s going on in the ever-evolving retail and eCommerce landscape. Here you go…
Online buying has become a crucial component of the shopping experience for millennials as a result of the growth of e-commerce and the growing reliance on technology in daily life. Millennials, a technologically advanced and online-connected age, have high standards for online purchasing. They seek out experiences that are practical, tailored, ethical, and value-driven. Therefore, in order to satisfy their wants and remain competitive in the market, firms must comprehend what millennials look for while purchasing online. The main millennial expectations for online purchasing will be discussed in this article.
Customer-to-customer online marketplaces are stores where users trade with each other. It is possible to create a market environment where everyone is a buyer and a seller at the same time. Creating a fair, shared economy environment can be challenging. And as expected, content is here to help with its crucial role in engaging, educating, increasing transactions, and retaining users. Among other types of content, video stands out. Videos are more dynamic, more captivating, and, needless to say -thanks to the younger generation's relationship with TikTok and YouTube- more trendy than still media or written content. Being highly energetic and visual, video content’s superior power is also proven by marketers. 91% of businesses will use video as a marketing tool in 2023. With all these in mind, let’s dive into how to leverage video Stories for C2C marketplaces.
Web Stories have become an increasingly popular way for websites to engage their audiences with immersive, visually-rich content. However, with all the web content out there, it's important to see whether you'll be able to get the most out of Web Stories. In this article, I’ll explore the steps you can take to test the value of Web Stories, from defining your goals and metrics to analyzing your results and optimizing your content. Having a set of rules, a few facts, and a clear direction when testing something is very helpful. It makes testing a lot easier if you know what you are doing. Here's how you can make sure your Web Stories contribute to your website's success.
Web Stories are a new and exciting way to show full-screen content on the web. The format combines videos, images, text, and other elements to deliver engaging and interactive experiences to website visitors. The Story format was born in social media but it is not limited to these platforms anymore, as Web Stories can be embedded in any webpage. Since it is possible to add interactive and personalized elements to the Web Story content, you can use this powerful tool to decrease bounce rate, increase pageviews, and maximize session durations with audiences on the open web. Learn how to create Web Stories in 5 steps.
As third-party cookies phase out, it's become increasingly important to use a combination of zero-party and first-party data. At the same time, many people confuse the two or consider them the same. What exactly is zero-party data vs first-party data? In this guide, we'll explore the differences between these two types of data and how you can collect them for use in your marketing efforts. Knowing their differences can help you decide which is right for your business strategy.
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If you are starting your Storyly journey and still need to figure out where to start, don't worry, we have your back! I'm sure you already know the Story format and the power of this channel to communicate and engage with your users. The flexibility of these bite-sized content structures never stops to amaze our Storyly Community. For 3 years, we have worked closely with marketers from over 350 apps and websites in 40 countries. Together, we created countless successful use cases and still learn something new daily! Regardless of the business you have, thinking about all these fantastic experiences we generate with our customers and their users, I believe the tips and tricks below will drive you to success.
Acquiring and retaining customers is crucial, but one key metric that many businesses may overlook when gauging their success is customer lifetime value or CLV. This marketing metric helps you measure the overall value each customer brings to your company through engagement and repeat business. Maximizing your customer lifetime value is essential if you want to get and stay above, as it enables you to hold the spotlight. The following is a breakdown of what this metric is and some strategies to increase customer lifetime value.
The most valuable customers are those who keep coming back, showing their loyalty to your brand. These loyal customers will not only keep returning for repeat purchases, but they'll also recommend your brand to others as brand ambassadors. Despite the importance of having loyal customers, you might not know exactly how to measure it. Having this information can help you determine how effective your brand is when it comes to retaining customers in the long term. To give you a better idea of where you stand with your customers, here we'll dive into some metrics to measure customer loyalty.
Your relationship with your shoppers is a checking account. Starting from day 1, you are spending from your balance and if you do not continue your investments, your account will eventually become overdrawn, and your customers will leave you for a competitor who is willing to invest in building a stronger relationship with them. Just like a bank account, you need to consistently make deposits by offering excellent products or services, personalized experiences, and rewards for loyalty in order to keep shoppers engaged and satisfied.
In today's business world, customer engagement is more important than ever. The rise of digital platforms has made it easier for customers to connect with brands and voice their opinions. As a result, brands need to be proactive in engaging with their customers to build a loyal following and stay ahead of the competition. In this blog post, I’ll explore the top 10 customer engagement strategies that will help you connect with your customers and create loyal brand advocates.
The growth of eCommerce in the APAC region has skyrocketed and this trend is expected to continue in the following years. To keep up with the recent advancements, there are multiple resources to benefit from but among them, opinion pieces and experiences coming from real industry experts would be key for better inspiration. If you are a marketer working for the APAC region, take a look at this list of eCommerce and retail industry experts to feed yourself with more crafted insights.
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Agility is how mobile-first brands win. This post shows how to remove bottlenecks, iterate faster, and turn insights into action with agile content workflows. See how Storyly helps teams launch personalized, shoppable experiences in minutes.
Conversational AI is transforming how brands connect with customers. And this post explores how AI-powered conversations boost engagement, build trust, and, when paired with interactive content, turn shopping journeys into seamless, human-like experiences.
Black Friday and Cyber Monday are no longer just shopping events. They’re a reflection of how ready brands are for the new era of commerce. In this expert roundup, 38 leaders share their bold moves, AI-driven strategies, and insights on what truly drives results during the busiest retail season.
Contextual personalization is redefining how brands connect with their audiences, turning timing, behavior, and intent into the foundation of real relevance. This post dives into how Storyly empowers marketers to deliver these moments seamlessly through zero-party data.
Traditional promotions no longer match modern shopping behaviors. Today’s consumers expect shoppable videos, interactive content, and personalized offers that feel natural within their browsing experience. This blog explores how brands can rethink promotions with Storyly to create engaging, seamless, and conversion-driven customer journeys.
Black Friday has become the ultimate stress test for digital commerce, where every second of downtime translates into lost revenue and customer trust. This blog explores why resilience and engagement, not just discounts, are the real drivers of long-term success.
Shopping isn’t just browsing anymore. It’s tapping, trying, playing, and buying in the moment. This blog dives into the interactive trends transforming eCommerce, from shoppable video to AR try-ons, and why the brands leaning in are the ones turning engagement into real conversions.
Shoppers don’t always know the right keywords to find what they want, and too many options can lead to frustration. AI-powered smart filters change this by understanding intent, context, and behavior, making product discovery faster, more personal, and more enjoyable. When paired with engaging formats like Stories, they turn browsing into a seamless path to purchase.
Composable commerce is only as powerful as the content layer that fuels it. This article explores why brands need composable content to match their modular commerce stacks and how Storyly empowers teams with interactive content.
Interactive, content-led commerce is reshaping shopping with shoppable videos, quizzes, and live streams that invite customers to participate. It drives engagement, loyalty, and conversions while giving brands valuable insights. Want to learn how to make it simple with Storyly?
Autonomous marketing agents are reshaping eCommerce marketing, handling campaigns from start to finish without needing constant input. This blog explores how they work and why they’re becoming a must-have for modern eCommerce.
This blog explores how top apps use game mechanics like streaks, quizzes, leaderboards, and personalized journeys to boost motivation and habit-building. You'll also find best practices, common pitfalls to avoid, and key metrics to track success.
Swipe or tap? This blog dives deep into the psychology and strategy behind interactive mobile formats, exploring when to use swipe-up gestures for seamless action and when to tap into engagement with quizzes and polls.
This blog highlights how five standout brands, Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look, used Storyly to create successful summer campaigns. Each example shows how full-screen content can turn seasonal inspiration into real action.
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