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The internet can seem like a wonderland of connectivity, and the importance of being part of that connection is increasingly important to the daily lives of people around the globe. Unfortunately, however, making sure that digital communication is accessible to people with disabilities isn’t always a high priority as new technologies are being developed.
One of the reasons we love the Story format so much is that it’s just as easy to create engaging touchpoints for your audience as it is for users to enjoy and consume content. As a communication channel, Stories add a whole new dimension of communication possibilities for apps and websites to directly interact with their audiences. Stories are full-screen, mobile-native, and captivating in a way that gives users a frictionless, customized experience. The Story format inherently makes it easier for users to consume content, and with new accessibility features added, Storyly is making it even easier to make Story content accessible for users of all abilities. As Storyly continues to evolve and expand, we’re committed to keeping digital accessibility a priority within our designs to help create a mobile ecosystem that meets the needs of Story creators and their audiences. We are always learning more about ways to eliminate technological barriers and will continue to offer accessibility features as they are created, but we’d like to share a few of the latest developments here.
In this guide to in-app communities, we'll explore why you need them, how to get started with in-app communities, some of the challenges you might face along the way, and some best practices for building them.
To compete in this ever-growing industry, niche apps have to invest more in their own channels to provide a better experience for users. Storyly Stories help travel apps do exactly that. This service allows marketing and product teams to utilize Storyly to ensure that they are making the most of every feature of their travel app.
Storyly makes it easy to connect with users at any stage of their brand journey with mobile-native Stories that are intuitive, inspiring, and engaging, but we’re always working towards new capabilities and connections to help marketers create their best campaigns.
If you’re familiar with Storyly, it’s likely that you’re also familiar with all the ways that Stories can help brands achieve their engagement and revenue goals. But did you know that we also offer Story capabilities for websites? The same benefits of adding a Story layer to apps are now accessible for websites as well, and we’re constantly adding new features to make them even more fun and effective. Let’s take a look at some of the recent upgrades for Web Stories!
Digital advertising spending already tops $100 billion per year in the United States, and the figure is only expected to grow. Despite their enormous efforts and deep pockets, digital marketers only see a conversion rate of about 2.86%.
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In the evolving digital landscape, the shift from third-party to first-party data collection has become crucial for businesses aiming to personalize marketing strategies while adhering to privacy standards. First-party data, collected directly from interactions with customers through website visits, social media engagements, and transactions, offers a reliable and valuable resource for creating personalized customer experiences. This shift, necessitated by privacy regulations and changing industry practices, underscores the importance of leveraging tools like website analytics, online surveys, and loyalty programs to gather actionable insights. Implementing these strategies enables businesses to enhance customer engagement, optimize marketing efforts, and drive growth, marking a significant pivot towards more ethical and effective data use in the digital age.
Discover the top 7 Storyly features designed to enhance customer engagement and drive sales during the busiest shopping season! From shoppable videos to automated content and interactive stickers, Storyly offers innovative tools to create personalized, interactive experiences that captivate shoppers and elevate your brand. Whether you're focused on boosting conversions or deepening customer loyalty, these features are your secret weapon for a successful end to 2024. Explore the blog to learn more and get started today!
This blog post delves into Conversion Rate Optimization (CRO) for eCommerce, offering over 20 actionable tips to convert web and app traffic into paying customers. It starts by defining eCommerce conversion rate and explaining its calculation. The post emphasizes the importance of understanding what constitutes a good conversion rate, which varies across industries and platforms. Key strategies discussed include streamlining the checkout process, enhancing trust signals, adding high-quality images and videos, incorporating social proof, and optimizing for mobile devices. Offering free shipping, gamifying the shopping experience, and publishing full-screen shoppable stories are also recommended. The post stresses the significance of detailed product descriptions, live chat support, attracting qualified site visitors, personalizing the user experience, and optimizing site speed. It also highlights the benefits of A/B testing, remarketing, exit-intent pop-ups, accommodating returns and exchanges, recovering abandoned carts, accepting multiple payment options, implementing social commerce, and using urgency and scarcity tactics. Conclusively, the blog post encourages businesses to adapt their strategies continuously and focus on customer engagement and seamless experiences for sustained growth and success in the competitive online marketplace.
Get ready for Black Friday 2024 with our latest blog post. As this major shopping event continues to evolve, understanding the latest trends is crucial for eCommerce success. From record-breaking sales predictions to the rise of mobile commerce and the increasing importance of personalized shopping experiences, this year's Black Friday presents unique challenges and opportunities. Discover how retailers are leveraging AI, innovative fulfillment options, and digital marketing tactics to capture consumer attention and drive sales. Dive into the stats to prepare your brand for this peak shopping period!
Explore the crucial differences between Unified Commerce and Omnichannel Commerce in digital commerce. Learn their advantages, limitations, and future trends to optimize your business operations and customer engagement
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