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Unlock the secret to enhanced customer engagement with 10 proven website personalization strategies. Discover how to create tailored, meaningful experiences that captivate your audience, boost conversions, and set your brand apart.
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Discover how top eCommerce brands are transforming shopping with shoppable videos! From engaging storytelling to seamless shopping experiences, explore 9 standout examples that drive conversions and inspire innovation in video commerce. Learn actionable strategies to elevate your own shoppable video game.
How effective are your shoppable videos? Beyond boosting sales, are they truly engaging users, driving conversions, and contributing to your ROI? In this blog, you'll discover the key metrics to measure success and the tools to help you get there! Dive in to learn more.
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Personalization has shifted from being a nice-to-have feature to a cornerstone of modern eCommerce. By leveraging AI and data insights, brands can curate relevant product recommendations, reduce cart abandonment, and boost average order values. Shoppers feel understood, businesses achieve higher returns, and customer relationships grow stronger. Dive in to learn more.
Video commerce is reshaping the way consumers shop online in 2024. With a seamless blend of video content and eCommerce, shoppers can discover and buy products directly from videos, whether it’s a live stream, a quick product showcase, or an influencer recommendation. In this blog, we cover key statistics and trends in video commerce, explore platform-specific insights, and offer actionable tips to help brands stay ahead in the digital shopping space, especially across Europe and the UK.
Every cart left behind means lost revenue for eCommerce businesses. In our latest blog, we dive into the top 11 reasons why shoppers abandon their carts, from surprise fees to complex checkout processes. Discover actionable strategies to turn those abandoned carts into completed sales and boost your conversion rates!
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Video shopping is revolutionizing the eCom and retail world by blending engaging video content with the ease of online shopping. From Shoppable Stories to Storyly's new TikTok-like vertical video feed, brands can now create interactive, seamless shopping experiences that turn casual browsers into buyers. Learn how to leverage Storyly’s innovative shoppable content solutions to transform your brand's shopping experience.
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Unlock the full potential of your eCommerce videos with shoppable content! In this blog post, we explore how to create engaging, interactive videos that seamlessly blend entertainment with instant shopping opportunities. Learn how key elements like clickable product tags, gamification, interactive elements, and personalization can boost viewer engagement, increase conversions, and drive sales. Discover actionable strategies to turn passive viewers into active shoppers, with insights on crafting compelling CTAs, optimizing for mobile, and integrating products naturally. Dive in to learn more.
Now is the time to celebrate those who go above and beyond in their content, interactivity, and creativity. That’s why we’re thrilled to introduce our new Storyly BFCM Superstars Contest—a friendly competition for our amazing customers to showcase their most engaging and effective campaigns.
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Discover the top holiday trends and stats shaping eCommerce. From early shopping habits and the rise of AI-powered gift assistants to the growing appeal of second-hand items, this blog dives into the key insights you need to stay ahead. Explore how consumers are navigating economic challenges while still embracing the festive spirit. With actionable tips for retailers, it's the ultimate guide to make the most of this holiday season in Europe and the UK.
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This blog covers 11 effective mobile marketing campaigns that stand out for their creativity and smart planning. It explains why mobile marketing is crucial today and gives examples like Duolingo's fun reminders and IKEA's AR shopping app to show how these strategies can boost engagement and brand loyalty. These campaigns offer practical tips for marketers wanting to make a real impact in the mobile space, making the guide a helpful tool for anyone looking to improve their marketing tactics.
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Boost your website's engagement with these 11 proven strategies! From optimizing your page load speed and enhancing mobile design to creating compelling content and leveraging social proof, this blog offers practical tips to keep visitors hooked. Learn how integrating Web Stories and implementing effective SEO practices can increase user interaction and retention. Dive into the importance of building community and utilizing analytics to continually refine your approach. Whether you're aiming for more traffic, customer conversions, or stronger reader retention, these strategies will help you enhance your website's performance and achieve your goals.
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This blog post explores the top 14 customer engagement software solutions that help businesses foster deep connections with their customers beyond mere transactions. Platforms like Storyly, Salesforce Service Cloud, and HubSpot Service Hub are highlighted for their abilities to create personalized, seamless experiences across various touchpoints, from initial interaction to post-purchase support. Each software is evaluated based on user-friendliness, integration capabilities, personalization, analytics, and more, ensuring a fit for diverse business needs. Whether you're a small startup or a large enterprise, these tools offer powerful ways to enhance engagement, loyalty, and long-term value, ensuring your customer interactions cut through the digital noise.
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Discover the secrets to mastering your back-to-school campaigns with our latest blog post. This comprehensive guide dives into the transition from summer ease to the bustling back-to-school season, exploring opportunities for marketers in retail, eCommerce, and CPG sectors. From early sales access to leveraging zero-party data for segmentation, experts share invaluable insights to not just survive but thrive during this crucial period. Whether you're looking to enhance customer retention, personalize your marketing efforts, or boost your Q4 preparations, these expert tips will equip you with strategies to elevate your brand and captivate your target audience.
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When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.
The advent of the Digital Age, with the Internet as its centerpiece, forever transformed the way consumers shop. Online shopping, with its convenience and global accessibility, quickly progressed from a novelty to a primary channel for commerce. With the proliferation of mobile devices like smartphones and tablets, the online shopping landscape has evolved even further. It gives rise to new consumer behavior patterns and digital adoption. Here's where omnichannel starts to come in. Let's investigate the evolution of online shopping habits. Especially, in terms of mobile vs. desktop usage, and explore how eCommerce brands can leverage a holistic, omnichannel approach to achieve sustainable growth.
As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys. Our mission is simple - to enhance your users' journey by showcasing Stories that only appear when specific visibility conditions are met. With the Journeys feature, we're bringing to life a new era of user-focused journeys.
As entrepreneurs, marketers, or stakeholders, we may find ourselves asking: Should we direct our resources toward attracting new customers? Or should we focus more on retaining the ones we already have? The answers to these questions are crucial as they significantly impact a company's growth trajectory and bottom line. In this comprehensive blog post, we delve deep into the realms of customer acquisition and customer retention, dissecting each concept to understand their purposes, techniques, metrics, and impacts on profitability. By doing so, we aim to provide you with a clearer perspective and enable you to strike the right balance in your own business strategy. So whether you're a start-up in the throes of customer acquisition or an established business seeking to boost customer loyalty, this post promises to equip you with valuable insights.
In today's digital age, businesses have a myriad of channels through which they can communicate with their customers. Two such channels, which have proven to be highly effective for many businesses, are email and SMS. While both serve to reach out to customers and potential leads, they offer unique features and advantages and can serve different purposes in your marketing strategy. In this blog post, we're diving deep into the world of email marketing and SMS marketing, comparing their strengths, weaknesses, and best applications. Whether you're a small business owner, a marketing professional, or someone simply interested in the dynamics of digital marketing, this comparison can offer valuable insights.
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Many businesses work to acquire as many customers as they can to increase profits. However, the fact is that there's potentially more revenue in retaining those customers. The many advantages of effective customer retention make it important to focus on retention marketing as much as other efforts. In this blog post, we'll dive deep into retention marketing, its many benefits, and some strategies that you can use to retain your customers in the long term.
Effective demand generation is all about a discovery journey filled with consumer inspiration. In this context, "inspiration" means giving ideas to users and helping them imagine how a particular product can benefit them (e.g., how they'll look in that green dress or how great those shoes will look with the dress they already have). What's the point? Many online consumers are actively seeking inspiration. They want ideas for an upcoming project or event. They are ready to buy. So, “inspiration” for the sake of demand generation is a strategy that eCommerce brands should seriously consider investing in. Because if they can deliver the relevant content to the right person at the right time and spark a moment of inspiration, that’s a happy ending for all.
What was your favorite song in 2022? Which albums turned into an obsession? How about guilty pleasures - the songs you listened to after making sure “the social share” button is switched off? You might not remember it all. Don’t worry! That’s why Spotify creates its traditional end-year activation “Spotify Wrapped.” When it’s that time of the year, when all the Christmas ads are out, red Starbucks cups are in use, and “All I want for Christmas is you” again becomes the most played song, you know that Spotify will soon ping you with a summary of your “year in music.” In this blog post, we explore the details behind Wrapped's success story and explain how to create a similar experience on your website or in your mobile app using Storyly Stories.
If you're in eCommerce, you know how important it is to stay up to date with the latest news and trends in your industry. But the eCommerce industry is constantly changing and new trends, technologies, and best practices emerge all the time. It can be difficult to keep up with all the latest developments and incorporate them into your eCommerce strategy. That's why I've put together a list of some of the best eCommerce podcasts out there. From interviews with successful entrepreneurs to deep dives into marketing strategies, these podcasts cover a wide range of topics and provide invaluable insights for anyone looking to grow their eCommerce business.
Average order value (AOV) is a key metric in eCommerce that measures the average total of every order placed with a business over a defined period of time. It is calculated by dividing total revenue by the number of orders. AOV is used to understand customer behavior and to frame marketing and pricing strategies. Businesses aim to increase the average order value to maximize revenue from each customer transaction. This can be done through various techniques such as upselling, cross-selling, bundling products, or offering free shipping on orders over a certain amount.
Selecting the right email account provider or email service provider is crucial for managing your digital communication effectively and securely. This comprehensive comparison of popular email providers highlights the varying features, pros, cons, and pricing structures each one offers. Some providers focus on privacy and security, while others prioritize user experience and seamless integration with various devices and services.
With the ever-changing commerce landscape and continually developing technologies, consumer behavior is changing. If you want your business to stay relevant and get ahead of competitors, you must appeal to these behaviors by following the latest trends. By gearing your business to consumers and what they want, you can attract them and convert them into loyal customers. However, you may not be aware of all the latest consumer behavior trends and their importance. In this article, we break down the top consumer behavior trends of 2024.
One of the key elements of a successful business is high customer engagement. Using the right customer engagement metrics, you can track this activity and determine how to keep more customers interacting with your brand and ensure they remain loyal.
With the ongoing economic uncertainty, consumer brands must focus on sustainable growth and customer retention. The number one way to drive this is through personalization. However, there are certain misconceptions about personalization that can hinder your ability to build deeper connections with your consumers and grow your business. In this article, we’ll demystify the most common personalization assumptions and cover strategies to personalize the ‘right’ way.
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