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This blog post explores 11 common product engagement mistakes that may prevent users from fully embracing a digital product. It provides actionable strategies for each mistake, covering essential areas such as optimizing the onboarding experience, simplifying user interfaces, personalizing user experiences, leveraging data analytics, and ensuring mobile optimization. The post also emphasizes the importance of accessibility, responsive customer support, and impactful UX copy to enhance user engagement and satisfaction.
Product engagement metrics are crucial for understanding how users interact with digital products like apps and websites. These metrics, such as Daily Active Users (DAU), Conversion Rate, and Session Frequency, provide insights into user behavior and help businesses optimize the user experience. Tracking these metrics informs product development, enhances user satisfaction, and drives customer retention. Tools like Google Analytics and Mixpanel aid in tracking these metrics. By focusing on product engagement, businesses can improve their products, increase customer lifetime value, and achieve sustained growth.
This blog explores the crucial role of customer engagement in eCommerce, detailing how effective interactions can enhance customer loyalty, increase lifetime value, and improve brand perception. It outlines 17 strategic approaches to boost engagement, including personalization, quality content, social media utilization, and innovative use of technology like AI and AR. The article emphasizes the importance of a customer-centric approach to foster a connection, reduce churn, and ultimately drive sales and growth in a competitive digital environment.
This article delves into the importance of customer loyalty, defining it as more than just repeat business—it's the emotional and psychological bond customers form with a brand. Highlighting the advantages like increased repeat business, reduced marketing costs, and improved brand reputation, it outlines actionable strategies to foster customer loyalty. These include personalized experiences, excellent customer service, leveraging technology, and implementing loyalty programs. The piece underscores that successful customer loyalty involves creating genuine, enduring connections that benefit both the brand and its customers.
This blog presents twelve innovative customer engagement strategies, emphasizing the importance of personalized experiences for building strong relationships and fostering brand loyalty. These strategies include personalized welcome messages, omnichannel presence, content marketing, and gamification, aiming to turn customers into passionate brand advocates.
This comprehensive blog post delves into the integral role mobile apps play in our daily lives, offering a deep dive into various types of apps such as native, web, hybrid, gaming, business, educational, and lifestyle apps. It highlights how these apps have evolved to become essential tools for communication, productivity, education, and entertainment, transforming how we interact with technology and each other. From enhancing personal well-being to providing endless entertainment options, the post explores the characteristics, benefits, and examples of each app category, providing insights into how mobile applications continue to reshape our world and offer new opportunities for users and developers alike.
This blog post explains what engagement rate is, its importance, and offers a detailed guide on how to calculate it, including a step-by-step breakdown and an example for clarity. The post further explores different types of engagement rates, such as post engagement rate and page engagement rate, each with its pros and cons, and discusses factors that influence engagement, including content quality, timing, visual appeal, call-to-action, audience targeting, and platform algorithms. By understanding and tracking engagement rate, businesses and marketers can gain insights into their content's performance, tailor their strategies for better resonance with their audience, and ultimately drive growth and engagement.
This blog post explores the top retail events of 2024 across Europe, emphasizing the value of in-person networking and industry insights for marketers and business owners. It highlights the significance of events like the Retail Technology Show, Savant eCommerce conferences, World Retail Congress, Shoptalk Europe, WORLDEF Istanbul, and eTail London. The post offers strategies for maximizing event participation, from setting clear objectives and prioritizing activities to engaging actively and following up effectively. It underscores the opportunities these events offer for learning, networking, and business growth.
This comprehensive guide explores the transition from Universal Analytics to Google Analytics 4 (GA4), highlighting GA4's significance for e-commerce businesses. It covers the new dashboard, event-based tracking model, data privacy measures, and machine learning capabilities. The post delves into GA4's benefits, including seamless integration with platforms like Shopify, advanced data analysis with BigQuery, and expanded custom dimensions. Additionally, it provides insights on setting up GA4, creating custom events, understanding attribution strategies, and best practices for revenue attribution, ensuring businesses can fully leverage GA4 to enhance their digital strategy and drive growth.
This comprehensive blog post delves into the significance of loyalty programs in the eCommerce industry, highlighting how these programs not only serve as a token of appreciation towards customers but also act as a pivotal marketing tool for businesses. By offering exclusive rewards and perks, loyalty programs enhance customer retention, gather valuable consumer insights, and personalize the shopping experience. Covering various types of loyalty programs, such as points-based, tiered, and VIP memberships, the article underscores their effectiveness in building a loyal customer base and driving sales. Through real-world examples and statistical evidence, the post illustrates the dual benefits of loyalty programs: they reward customers while providing businesses with a competitive edge in the digital marketplace.
This blog explores the differences between Google Web Stories and Storyly Web Stories, highlighting their features and benefits. While Google Web Stories are optimized for SEO and mobile accessibility, Storyly offers a more immersive, interactive experience with customizable content for both web and app platforms. The comparison delves into personalization, interactivity, SDK integration, and monetization, aiding businesses in choosing the right platform for engaging their audiences.
This blog post celebrates the profound impact mothers have on our lives, highlighting the importance of Mother’s Day 2025. With insights into the history, global celebration dates, and current trends surrounding Mother’s Day, it presents 20 top statistics that reveal the deep appreciation and varied ways we honor our mothers. From spending patterns and popular gifts to the significance of handwritten cards and sustainable choices, these statistics offer a glimpse into the evolving traditions of Mother’s Day. As the day approaches, it's a reminder to express our love and gratitude in meaningful ways, acknowledging the invaluable role mothers play in our lives.
The examples of Rossmann Poland, GetYourGuide, Heetch, Zé Delivery, and Dreams demonstrate the power of Storyly’s personalized Stories on user engagement. From celebrating achievements to mythological storytelling and creative presentation, each of the examples highlight a different aspect of personalization.
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Web Stories have become an increasingly popular way for websites to engage their audiences with immersive, visually-rich content. However, with all the web content out there, it's important to see whether you'll be able to get the most out of Web Stories. In this article, I’ll explore the steps you can take to test the value of Web Stories, from defining your goals and metrics to analyzing your results and optimizing your content. Having a set of rules, a few facts, and a clear direction when testing something is very helpful. It makes testing a lot easier if you know what you are doing. Here's how you can make sure your Web Stories contribute to your website's success.
Web Stories are a new and exciting way to show full-screen content on the web. The format combines videos, images, text, and other elements to deliver engaging and interactive experiences to website visitors. The Story format was born in social media but it is not limited to these platforms anymore, as Web Stories can be embedded in any webpage. Since it is possible to add interactive and personalized elements to the Web Story content, you can use this powerful tool to decrease bounce rate, increase pageviews, and maximize session durations with audiences on the open web. Learn how to create Web Stories in 5 steps.
As third-party cookies phase out, it's become increasingly important to use a combination of zero-party and first-party data. At the same time, many people confuse the two or consider them the same. What exactly is zero-party data vs first-party data? In this guide, we'll explore the differences between these two types of data and how you can collect them for use in your marketing efforts. Knowing their differences can help you decide which is right for your business strategy.
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If you are starting your Storyly journey and still need to figure out where to start, don't worry, we have your back! I'm sure you already know the Story format and the power of this channel to communicate and engage with your users. The flexibility of these bite-sized content structures never stops to amaze our Storyly Community. For 3 years, we have worked closely with marketers from over 350 apps and websites in 40 countries. Together, we created countless successful use cases and still learn something new daily! Regardless of the business you have, thinking about all these fantastic experiences we generate with our customers and their users, I believe the tips and tricks below will drive you to success.
Acquiring and retaining customers is crucial, but one key metric that many businesses may overlook when gauging their success is customer lifetime value or CLV. This marketing metric helps you measure the overall value each customer brings to your company through engagement and repeat business. Maximizing your customer lifetime value is essential if you want to get and stay above, as it enables you to hold the spotlight. The following is a breakdown of what this metric is and some strategies to increase customer lifetime value.
The most valuable customers are those who keep coming back, showing their loyalty to your brand. These loyal customers will not only keep returning for repeat purchases, but they'll also recommend your brand to others as brand ambassadors. Despite the importance of having loyal customers, you might not know exactly how to measure it. Having this information can help you determine how effective your brand is when it comes to retaining customers in the long term. To give you a better idea of where you stand with your customers, here we'll dive into some metrics to measure customer loyalty.
Your relationship with your shoppers is a checking account. Starting from day 1, you are spending from your balance and if you do not continue your investments, your account will eventually become overdrawn, and your customers will leave you for a competitor who is willing to invest in building a stronger relationship with them. Just like a bank account, you need to consistently make deposits by offering excellent products or services, personalized experiences, and rewards for loyalty in order to keep shoppers engaged and satisfied.
In today's business world, customer engagement is more important than ever. The rise of digital platforms has made it easier for customers to connect with brands and voice their opinions. As a result, brands need to be proactive in engaging with their customers to build a loyal following and stay ahead of the competition. In this blog post, I’ll explore the top 10 customer engagement strategies that will help you connect with your customers and create loyal brand advocates.
The growth of eCommerce in the APAC region has skyrocketed and this trend is expected to continue in the following years. To keep up with the recent advancements, there are multiple resources to benefit from but among them, opinion pieces and experiences coming from real industry experts would be key for better inspiration. If you are a marketer working for the APAC region, take a look at this list of eCommerce and retail industry experts to feed yourself with more crafted insights.
Inspiration is a key factor and strategy, especially for eCommerce and retail players. Because today, shoppers’ journey starts on social media or on search engines. Marketers not only can meet the needs and demands of shoppers, but also they can generate the demand by embracing the power of inspiration. And inspiration calls for great content that can capture the attention of shoppers, and great content calls for channels that can effectively reach and engage its target audience. So, the question for this article is this: Are conventional channels enough for user engagement?
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There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.
Digital marketers can't expect to rely on third-party data to inform their campaigns much longer. And first-party data has some definite limitations in terms of usefulness. On the other hand, by investing in zero-party data collection, and maybe getting a little creative, you can get the marketing information you need. At the end of the day, you'll be able to gain valuable and actionable insights into your core customer demographic, deliver highly personalized user experiences, and ultimately build a loyal following that will support your business for years to come.
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eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.
Online shopping has become an essential part of modern retail businesses as more consumers choose it over traditional brick-and-mortar stores. eCommerce has grown significantly in recent years and shows no signs of slowing down. Staying up to date on the latest trends and statistics in the eCommerce industry is essential if you are a business owner or marketer. In this blog post, we'll provide you with 8 eCommerce statistics you need to know to make informed decisions about your online business. Stay ahead of your competition with these statistics on online shopping behaviors and mobile commerce trends.
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