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Food & Drink

Au Vodka's Journey: Crafting Community Engagement, User-Friendly Interaction, and Revenue Growth with Storyly

Dilayda Soylu
January 16, 2024
0 min read


A space for interaction, needs of user-friendly and familiar format, discovery platform for increasing conversion


User interaction through interactive stickers, enhanced customer engagement, boosted revenue


Response rate


Engagement rate


revenue increase

Au Vodka, renowned for its distinctive golden bottle, blends British heritage and luxury to create a vodka that stands apart. The gold, representing power and purity, draws inspiration from the periodic table's gold element, Au. Founded in 2015 in Wales, Au Vodka quickly became the UK's favorite premium vodka. Now, it sets its sights on the US market, marking a highly anticipated expansion.

Challenge 1: Establishing a space for customer opinions and interactions

One of the primary challenges facing Au Vodka is the need to create a dedicated platform for customer opinions and interactions. As the brand seeks to expand its reach, fostering a strong and engaged customer community becomes increasingly vital. Providing a space where customers can share their thoughts, feedback, and experiences not only enhances brand loyalty but also offers valuable insights for product improvement and innovation

Challenge 2: Creating a user-friendly and familiar format

Another significant challenge for Au Vodka is the necessity to adopt a user-friendly and familiar format for its customers. To foster meaningful interactions and gather valuable insights, it's essential to provide a platform that users find easy to navigate and engage with.

Challenge 3: Establishing a discovery platform for increased conversions

Au Vodka faces the challenge of finding a dedicated space where customers can discover its products, ultimately boosting conversion rates. In an increasingly competitive market, it's essential to provide a platform that not only showcases Au Vodka's unique offerings but also entices customers to explore and make purchasing decisions.

And they found Storyly…

Solution 1: Fostering user interaction through interactive stickers

Au Vodka's solution revolves around creating a platform within Stories where users can interact with the brand using interactive stickers. Achieving a significant 10% average response rate to these stickers is pivotal, as it ensures users feel deeply engaged and part of a community within Stories. By providing a voice and a space for connection, Au Vodka enhances the user experience, allowing them to enjoy Au Vodka while connecting directly with the brand through Stories.

Solution 2: Harnessing the impact of the Story format

Understanding the influential nature of the Story format, Au Vodka seeks to leverage its potential. With an impressive track record, including 300k views and a remarkable 25% average engagement rate, introducing the Story format represents a compelling strategy to enhance customer engagement and strengthen connections.

Solution 3: Boosting revenue with engaging Storyly

Au Vodka's utilization of the engaging Story format has yielded impressive results, generating significant additional revenue, which underscores the significant potential of this format.  Thanks to Storyly, Au Vodka can effectively showcase its products and promotions, leading to increased sales and ongoing revenue growth. The Story format not only aids customers in discovering products but also encourages them to make purchases, thereby contributing to Au Vodka's sustained financial success and market impact.


With the help of Storyly, Au Vodka overcame major obstacles and achieved impressive results. By using interactive stickers, they were able to engage their community and achieved a response rate of 10%. Their adoption of the Story format resulted in significant engagement, with 300k views which aided in gaining a significant revenue increase. This remarkable achievement highlights Au Vodka's significant impact and influential presence in the market, paving the way for even more remarkable results in the future.


Dilayda Soylu

Product Marketing Manager at Storyly, covering launches, managing products and always excited about new tech solutions. Knows/ writes about customer insights and new features. A hopeless dreamer, loves zen thinking and being in nature at the first opportunity.