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Maximizing Revenue: Koçtaş's Success with Storyly

Dilayda Soylu
July 2, 2024
0 min read



Koçtaş is a company in the retail sector, has expanded its presence across Turkey with over 300 home improvement stores in more than 50 cities, establishing itself as a leader with nearly 30 years of experience. Through its expertise in multi-channel sales, retail stores, and e-commerce, Koçtaş continues to make a significant impact in enhancing living spaces.

Challenge 1: Finding a Partner for Advanced Story Format Experience

Koçtaş needed a dynamic experience in a story format and was looking for a specific partner who could handle the entire user experience with excellent customer support. They required a partner who specializes in this area and is able to support advanced features.

Challenge 2: Overcoming the Limitations of Generic Landing Pages

They were directing users to general landing pages, which didn't fully capture the audience's interest.They needed a new approach to deliver more relevant content tailored to different categories, ensuring users find the information they are looking for more easily and enhancing their overall experience.

Challenge 3: Limited User Communication and Engagement within Koçtaş's App

Unlike social media platforms, Koçtaş's app lacks a dedicated space for user communication, making it challenging to foster two-way engagement and interaction within the transactional environment of the app.  As a result, Creating a seamless and engaging user experience within the app becomes difficult, affecting overall user satisfaction and retention.

And they found Storyly…

Solution 1: Boosting Engagement and Communication with Storyly Integration 

Koçtaş was pleased to integrate Storyly, enabling them to deliver offers, campaigns, and messages quickly and dynamically.  The interactive nature of Storyly stories encourages users to engage more with the app, leading to increased customer satisfaction and retention. This approach has effectively bridged the gap in two-way communication, allowing Koçtaş to build stronger relationships with their customers.

Solution 2 The significant boost in Koçtaş's revenue with Storyly’s Shoppable Elements

Koçtaş has experienced an increase in revenue and transactions thanks to Storyly's shoppable elements and the ability to turn insights gathered from Storyly's interactive features into informed marketing decisions. For instance, using data from user interactions, Koçtaş has launched successful "Color of the Month" campaigns that resonate more with users, driving them to make purchases. This approach has been particularly effective; especially during the December campaign, they have seen that significant revenue was generated from Storyly.

Solution 3: Enhanced Revenue with Push Notifications Linked to Storyly Content

Koçtaş has shown amazing results by using push notifications linked with Storyly content. This approach directs users to stories showcasing relevant categories, unlike traditional push notifications that lead users to landing pages. As a result, there has been a noticeable increase in revenue compared to traditional push notifications, making this method more effective for Koçtaş's marketing efforts.


Koçtaş's successful integration of Storyly has produced remarkable results, showcasing the power of this dynamic approach. The direct impact of the shoppable elements and interactive content is evident in the significant portion of revenue attributed to Storyly.

Storyly has played a key role in enhancing user engagement, satisfaction, and retention, effectively overcoming the challenges of limited communication within their app and generic landing pages.


Dilayda Soylu

Product Marketing Manager at Storyly, covering launches, managing products and always excited about new tech solutions. Knows/ writes about customer insights and new features. A hopeless dreamer, loves zen thinking and being in nature at the first opportunity.