París App Triples Impressions and Clicks with Storyly Stories
Latin American retail giant París has been a beloved department store for over 100 years, and recently premiered their app in 2020. A subsidiary of Cencosud, París offers a wide variety of home goods, clothing, and electronics, and is one of the largest retailer in Chile.
Challenge #1: Limitations of In-App Space
Like many retail apps, París found the limitations of in-app space to be a challenge when trying to highlight promotional offers, new brands, and special deals. With so many brands and products to share with their audience, and knowing that most users are reluctant to scroll, the marketing team at París was looking for a way to showcase more of their best deals in less space.
Challenge #2: Fulfilling User Expectations in the Digital Landscape
As a long-standing brand with a reputation for success, París wanted to ensure that users visiting their app would have the same high-quality shopping experience they’d come to expect in-store.
Challenge #3: Limited Digital Tools That Didn’t Provide Enough Value
In their work towards making their app a success, the team at París encountered multiple options for engagement platforms and marketing tools. Many had high investment costs and would take significant time to learn, but didn’t offer the París team a way to create unique, user-centric, experiences for their audience. París was looking for something that would provide immediate value with minimal training time, and help them stand out in a crowded digital landscape.
And then they found Storyly
Solution #1: Stories Help Shoppers Find Great Products Without Scrolling
With Storyly Stories, the París app can highlight many of their products in very little space, so shoppers can quickly find their favorite brands and products. By creating Story groups to feature current deals and promotions, París is able to seamlessly guide their users toward their most exciting offers.
Challenge #2: Stories Offer Uniquely Engaging Content
París’ users love stories. Stories are full-screen, interactive, and mobile-native, making them the perfect format for digital content delivery. While the format is familiar from social media channels, the content is fresh and inviting, keeping shoppers coming back for more.
Challenge #3: Storyly Monetization Pays for Itself
By offering their advertisers Stories as a content format, París is able to provide a highly valuable platform for their partners, allowing them to monetize their app and create a new revenue stream. Advertisers get the opportunity to reach París’ audience base in a non-disruptive, captivating format, and París has been able to quickly benefit from their investment in Storyly Stories.
Since implementing Storyly Stories, París has seen a 200% increase in clicks and impressions, nearly quadrupled their reach, and boosted their audience of active users by 45%! Click-through rates are rising as well, with an average CTR of 23.5% which represents a 10% increase from the previous month, plus a record high of 60% CTR. Cencosud is so pleased with the results of the Storyly integration, they hope to incorporate Stories into the digital strategy for their other brands as well.
Want to fuel a boost like París? Book a call today to get started with Storyly.