In the third quarter of 2020, 45.38% of web traffic in the United States originated from mobile devices.* The need for an engaging and full-screen story experience is valid for the web apps since mobile app owners aim to deliver this experience to their users, especially on their mobile web. This increasing need to bring stories to mobile web pages led to a new product feature update on Storyly. Web stories as an add-on feature are available for every package now! What are Web Stories, and how can you benefit from this feature for your mobile app?
Offering a mobile web experience to your users is essential for your business. With Storyly, you will be able to display stories on the web. Storyly users can now embed stories to their web apps and manage them on their Storyly dashboard.
Web stories are highly visual and dynamic. The format of stories is used for delivering a better user experience. Also, they are familiar to mobile users since they are commonly used in social media, especially on Instagram.
Every brand has a story to tell. Storyly Web Stories gives you the advantage to create engaging stories and leverage your SEO opportunities by increasing your retention rate and acquisition rate. Stories can be an attractive way to get people to care about your brand and what your brand says.
According to Forrester, more than two-thirds of US online adults (69%) expect companies to make their websites mobile-friendly, and nearly three in four smartphone users (74%) read or view social stories at least weekly. Creating stories is essential now because people love watching them, and that is why story experiences are getting so popular.
Storyly is the only provider of in-app and web stories at the same time. Storyly users will be able to manage their stories on both channels via our renewed easy-to-use Storyly dashboard.
– Add the web app just like the mobile app flow on the dashboard.
– Go to app settings and copy the web app token.
– Add your web app token in the designated area of this code snippet and embed it anywhere in the web app.
With Storyly Web Stories, you can create customized stories for your audience through labeling for segmented stories. Moreover, you can add text on stories and CTAs in the form of swipe up and buttons.
According to Forrester, in terms of the demand for consuming social stories, only 42% of the participants report that they publish on a weekly or more frequent basis. However, younger consumers are the heaviest users of social stories, with 74% of 18- to 24-year-olds and 68% of 25- to 34-year-olds reporting daily viewers. Brands have a great opportunity to fill that gap between supply and demand on their apps and own websites. Start using stories now!
*https://www.statista.com/statistics/683082/share-of-website-traffic-coming-from-mobile-devices-usa/
Product Marketer who embraces empathic understanding, creativity and data. User-centered and product-driven approach to drive business impact and scale. Trained cultural sociologist who used to study communities.
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