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For someone who is new to the retail and eCommerce landscape, it is essential to pay attention to the leading experts in the industry. Personally, I follow many different experts who help me gain a better understanding of the industry and stay up-to-date with the latest news. This is why I want to share the following list with you, which includes US-based retail and eCommerce experts that you’ll need to keep an eye out for in 2024 and beyond.
Video Stories can significantly improve engagement, conversions, and retention for retail apps and websites. The key is to use them the right way to provide customers with a unique experience that drives conversions and inspires users. To help you fully utilize video Stories and realize their possibilities, we'll give you some ideas for how to use them to your advantage.
More and more shoppers today seek inspiration online for their purchases. Even when shoppers aren't currently looking for something, a certain source may inspire them to make a purchase. In fact, according to Google, 60% of consumers get the urge to buy a product from a source of inspiration even when they're not actively shopping. If you want to incentivize your customers to buy from you, you should understand precisely what inspires shoppers and how you can appeal to this need.
Acquiring new customers and retaining existing ones helps boost revenue, but you should also do what you can to maximize their order values. Unfortunately, it's often hard to get customers to pile on items to their initial orders. If you can somehow increase the average basket size of your customers, you can significantly increase your revenue with each customer and order. High average order sizes will ultimately help your business directly, making this an essential metric to boost. Thankfully, there are plenty of means to help you increase average cart value, but Video Stories are among the most effective you'll find. There are several reasons I recommend this means in particular: Video Stories improve product discovery, decrease cart abandonment, maximize average basket size, and increase conversion rates.
It’s time to give your email strategy a glow-up! Inbox Stories, a new feature that lets you integrate Story content directly into an email is a dynamic new way to improve CTR and achieve your engagement and retention goals.
Welcome back to the Inspiration Hub! It’s time to get ready for March marketing plans, and there’s plenty to celebrate. I’ve put together some Story ideas for each of the holidays and events coming up, so you can mark your calendar with favorites or the best fit for your brand.
If you want to attract Gen Z with your brand, you must understand Gen Z's shopping habits, buyer behaviors, and preferences. To help you build a relationship with Gen Z, this guide will explore who this generation is, what they look for from brands, and how you can reach this generation with your offerings.
2022 brought new challenges, such as higher inflation rates, consumers cutting back on spending, and escalating conflicts, causing 2023 to start off as a challenging year. The recession-ridden market, rising user acquisition costs, and shrinking budgets are shaping and will continue to shape the year, business plans, and marketing strategies.
Timing your promotions and content to line up with holidays and events is a great way for eCommerce businesses to boost engagement and conversions. Deal-savvy shoppers often know to expect sales around holidays and will likely be looking for the most exciting promotions. With time-sensitive Story content, you can help shoppers stay entertained and engaged while them opportunities to deepen their investment in your brand.
One size doesn’t fit all anymore. We live in the era of personalization. And it's more important than ever for brands to deliver the right messages to the right people at the right time. This is what your audience demands, and this is how you build a successful business. And it starts with one essential step: Get to know your customers!
If you're planning on maximizing revenue and engagement throughout 2025, it's important to know which holidays and dates to keep in mind as the year progresses. To ensure you don't miss anything, the following is a comprehensive eCommerce holiday calendar that includes all major dates to target.
App marketers can benefit greatly from implementing in-app stories that connect with users in a myriad of ways. In-app stories were particularly helpful for many apps leading up to and during Black Friday. In an effort to increase engagement, attract new customers, and generally boost sales and app installs, many marketers made use of in-app stories in a variety of creative ways.
Successful mobile marketers know the importance of creating user journeys that engage and excite their audiences with relevant content, products, and messaging. Of course, the best way to do so is to get to know their audiences as well as possible in order to understand their preferences, pain points, and needs. With high-quality, reliable user data and thoughtfully curated messaging journeys, marketers can help their users get the best experience from their brand while boosting engagement, conversion, and retention. Storyly is an user engagement platform that allows digital brands to embed full-screen, interactive, mobile-native Stories into apps and websites, for best-in-class content engagement while CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation. With this new integration, it’s easier than ever for marketers to leverage the power of both platforms to deliver data-driven, personalized user flows for their most effective campaigns yet.
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This blog post explores the top 14 customer engagement software solutions that help businesses foster deep connections with their customers beyond mere transactions. Platforms like Storyly, Salesforce Service Cloud, and HubSpot Service Hub are highlighted for their abilities to create personalized, seamless experiences across various touchpoints, from initial interaction to post-purchase support. Each software is evaluated based on user-friendliness, integration capabilities, personalization, analytics, and more, ensuring a fit for diverse business needs. Whether you're a small startup or a large enterprise, these tools offer powerful ways to enhance engagement, loyalty, and long-term value, ensuring your customer interactions cut through the digital noise.
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Discover the secrets to mastering your back-to-school campaigns with our latest blog post. This comprehensive guide dives into the transition from summer ease to the bustling back-to-school season, exploring opportunities for marketers in retail, eCommerce, and CPG sectors. From early sales access to leveraging zero-party data for segmentation, experts share invaluable insights to not just survive but thrive during this crucial period. Whether you're looking to enhance customer retention, personalize your marketing efforts, or boost your Q4 preparations, these expert tips will equip you with strategies to elevate your brand and captivate your target audience.
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This blog emphasizes the importance of treating customers as individuals to foster loyalty and retention. Highlighting data, it notes that a vast majority of customers prefer personalized experiences, which significantly boost satisfaction and engagement. The blog outlines various personalized content strategies, such as targeted emails, tailored website experiences, and leveraging AI for dynamic content personalization. It underscores that effective personalization can enhance user experience, increase loyalty, reduce churn rates, and deliver a higher return on investment. Overall, personalized content is presented as crucial for maintaining competitive advantage and fostering long-term customer relationships.
Back-to-school shopping is expected to hit $41.5 billion in 2024, making it crucial for eCommerce and retail. Storyly offers interactive, personalized, and shoppable content to help businesses stand out and engage customers during this peak season.
Customer retention is crucial for business success as it is cost-effective and boosts profitability. Retained customers spend more and act as brand advocates. This blog outlines 25 strategies to increase customer retention, including leveraging tools like Storyly, providing excellent customer service, personalizing experiences, implementing loyalty programs, and using gamification.
This blog post outlines how to create an effective user engagement strategy, emphasizing the importance of setting clear objectives, knowing your audience, and creating compelling content. It highlights the benefits of leveraging personalization, social proof, and gamification to boost engagement. The post also introduces Storyly as a tool for creating interactive and personalized content experiences. Key examples from successful brands like Netflix and Starbucks are provided to illustrate best practices.
This article explores 14 best practices for creating successful shoppable videos, including understanding your audience, setting clear goals, choosing the right platform, and incorporating interactive features. Learn from successful case studies and stay ahead of future trends like AR, VR, and live-stream shopping to enhance engagement and drive conversions.
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This blog emphasizes the unique marketing opportunities presented by the UEFA Euro 2024 and the Paris Olympics for eCommerce brands. It highlights strategies such as real-time and limited-time engagement to capture audience interest during these major sports events. Industry experts share insights on leveraging live social media updates and event-themed promotions to boost sales and engagement. The post also explores the benefits of personalization, using first-party data for targeted advertising, and creating exclusive merchandise to attract sports enthusiasts. Moreover, it showcases how integrating platforms like Storyly can enhance the digital customer experience by creating interactive and shoppable content, fostering a more engaged and loyal customer base.
Explore the transformative power of shoppable videos for online boutiques. This post delves into the metrics that reveal their effectiveness—like conversion rates and ROI—highlighting tools to optimize performance and maximize returns.
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Explore the latest trends and statistics about social commerce as we examine how platforms like YouTube, TikTok, and Facebook are blending social interactions with e-commerce. Learn about the rise of live shopping events and AI-enhanced shopping experiences in our comprehensive overview of this fast-evolving market. Dive into the details and discover why social commerce is the future of online shopping.
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Discover the transformative power of interactive content in today's digital landscape. From dynamic maps and product configurators to engaging quizzes and shoppable videos, interactive content captivates audiences, boosts engagement, and drives higher conversion rates. Learn how these tools not only enhance user experience but also deliver valuable insights and foster deeper brand connections.
This blog post explores 12 types of interactive content, including quizzes, polls, interactive videos, and AR experiences, each illustrated with real-world examples. Interactive content captures user interest by prompting active participation, which enhances user engagement, satisfaction, and loyalty. Key examples include Storyly Stories, which integrates interactive elements into apps and websites, and BuzzFeed quizzes, known for their high completion rates. Tools like calculators, interactive infographics, and gamified emails also demonstrate how interactive content can drive user engagement and gather valuable insights. To create effective interactive content, brands should understand their audience, set clear goals, focus on quality, ensure user-friendliness, and provide valuable experiences. Regular testing and iteration are essential for continuous improvement. By embracing interactive content, brands can create memorable, impactful interactions that drive conversions and foster deeper connections with their audience.
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As eCommerce competition intensifies, technological advancements and shifting consumer expectations are shaping the industry's future. Key trends include the transition to first-party and zero-party data for better customer insights, the rise of AI and augmented reality for personalized and immersive shopping experiences, and a growing focus on sustainability. Industry experts predict that engaged commerce, omnichannel shopping, and direct-to-consumer models will dominate in 2025, offering both challenges and opportunities for businesses to innovate and thrive.
Retailers have been using gift guides during Holiday Season, Mother’s Day, Father’s Day, Valentine’s Day to make the most of these high-intent shopping seasons. It’s a proven tactic allowing marketers to highlight bestsellers or overstocked items and helping shoppers quickly find the perfect gift. Read the article to learn how to create gift guides that boost sales conversions.
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