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"Personalization" and "customization" are often used interchangeably, but they are distinct concepts with different implications for the end user. Personalization involves tailoring an experience to an individual based on their unique preferences, interests, and behaviors. At the same time, customization puts the power in the user's hands, allowing them to create an experience uniquely suited to their needs. In this blog post, we'll explore the difference between personalization and customization, highlight their importance in enhancing the customer experience, and discuss the challenges and considerations for implementing them in a business context.
For someone who is new to the retail and eCommerce landscape, it is essential to pay attention to the leading experts in the industry. Personally, I follow many different experts who help me gain a better understanding of the industry and stay up-to-date with the latest news. This is why I want to share the following list with you, which includes US-based retail and eCommerce experts that you’ll need to keep an eye out for in 2024 and beyond.
Video Stories can significantly improve engagement, conversions, and retention for retail apps and websites. The key is to use them the right way to provide customers with a unique experience that drives conversions and inspires users. To help you fully utilize video Stories and realize their possibilities, we'll give you some ideas for how to use them to your advantage.
More and more shoppers today seek inspiration online for their purchases. Even when shoppers aren't currently looking for something, a certain source may inspire them to make a purchase. In fact, according to Google, 60% of consumers get the urge to buy a product from a source of inspiration even when they're not actively shopping. If you want to incentivize your customers to buy from you, you should understand precisely what inspires shoppers and how you can appeal to this need.
Acquiring new customers and retaining existing ones helps boost revenue, but you should also do what you can to maximize their order values. Unfortunately, it's often hard to get customers to pile on items to their initial orders. If you can somehow increase the average basket size of your customers, you can significantly increase your revenue with each customer and order. High average order sizes will ultimately help your business directly, making this an essential metric to boost. Thankfully, there are plenty of means to help you increase average cart value, but Video Stories are among the most effective you'll find. There are several reasons I recommend this means in particular: Video Stories improve product discovery, decrease cart abandonment, maximize average basket size, and increase conversion rates.
It’s time to give your email strategy a glow-up! Inbox Stories, a new feature that lets you integrate Story content directly into an email is a dynamic new way to improve CTR and achieve your engagement and retention goals.
Welcome back to the Inspiration Hub! It’s time to get ready for March marketing plans, and there’s plenty to celebrate. I’ve put together some Story ideas for each of the holidays and events coming up, so you can mark your calendar with favorites or the best fit for your brand.
If you want to attract Gen Z with your brand, you must understand Gen Z's shopping habits, buyer behaviors, and preferences. To help you build a relationship with Gen Z, this guide will explore who this generation is, what they look for from brands, and how you can reach this generation with your offerings.
2022 brought new challenges, such as higher inflation rates, consumers cutting back on spending, and escalating conflicts, causing 2023 to start off as a challenging year. The recession-ridden market, rising user acquisition costs, and shrinking budgets are shaping and will continue to shape the year, business plans, and marketing strategies.
Timing your promotions and content to line up with holidays and events is a great way for eCommerce businesses to boost engagement and conversions. Deal-savvy shoppers often know to expect sales around holidays and will likely be looking for the most exciting promotions. With time-sensitive Story content, you can help shoppers stay entertained and engaged while them opportunities to deepen their investment in your brand.
One size doesn’t fit all anymore. We live in the era of personalization. And it's more important than ever for brands to deliver the right messages to the right people at the right time. This is what your audience demands, and this is how you build a successful business. And it starts with one essential step: Get to know your customers!
If you're planning on maximizing revenue and engagement throughout 2025, it's important to know which holidays and dates to keep in mind as the year progresses. To ensure you don't miss anything, the following is a comprehensive eCommerce holiday calendar that includes all major dates to target.
App marketers can benefit greatly from implementing in-app stories that connect with users in a myriad of ways. In-app stories were particularly helpful for many apps leading up to and during Black Friday. In an effort to increase engagement, attract new customers, and generally boost sales and app installs, many marketers made use of in-app stories in a variety of creative ways.
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Many people confuse retargeting with remarketing and vice versa. They're similar concepts, but they have some fundamental differences you need to keep in mind if you want to use one or the other. They both entail reaching out to people who have already connected with your brand on some level, but how they do this is considerably different. So what's Retargeting vs Remarketing and what's their difference? Here we'll get into retargeting and remarketing, including their similarities and differences. You may then decide to use one or both to connect with more customers and drive more sales.
Not all content is the same and results in the same level of engagement. Two main types of content to consider include interactive content vs static content. Knowing the difference between them and how they work can help you decide which to use for your business.
When growing your business, one of the best strategies is to maximize your reach. Extending your business beyond your home country can be a great way to grow your customer base, boost profits, and gain an international reputation for your brand. This is known as cross-border eCommerce, and it's crucial in today's eCommerce environment.
The advent of the Digital Age, with the Internet as its centerpiece, forever transformed the way consumers shop. Online shopping, with its convenience and global accessibility, quickly progressed from a novelty to a primary channel for commerce. With the proliferation of mobile devices like smartphones and tablets, the online shopping landscape has evolved even further. It gives rise to new consumer behavior patterns and digital adoption. Here's where omnichannel starts to come in. Let's investigate the evolution of online shopping habits. Especially, in terms of mobile vs. desktop usage, and explore how eCommerce brands can leverage a holistic, omnichannel approach to achieve sustainable growth.
As technology evolves, so do user expectations. Today's digital consumers demand personalized experiences. They desire content that caters to their specific interests, preferences, and behaviors. In response, we've developed a solution that puts customers in charge of their digital experiences - Journeys. Our mission is simple - to enhance your users' journey by showcasing Stories that only appear when specific visibility conditions are met. With the Journeys feature, we're bringing to life a new era of user-focused journeys.
As entrepreneurs, marketers, or stakeholders, we may find ourselves asking: Should we direct our resources toward attracting new customers? Or should we focus more on retaining the ones we already have? The answers to these questions are crucial as they significantly impact a company's growth trajectory and bottom line. In this comprehensive blog post, we delve deep into the realms of customer acquisition and customer retention, dissecting each concept to understand their purposes, techniques, metrics, and impacts on profitability. By doing so, we aim to provide you with a clearer perspective and enable you to strike the right balance in your own business strategy. So whether you're a start-up in the throes of customer acquisition or an established business seeking to boost customer loyalty, this post promises to equip you with valuable insights.
In today's digital age, businesses have a myriad of channels through which they can communicate with their customers. Two such channels, which have proven to be highly effective for many businesses, are email and SMS. While both serve to reach out to customers and potential leads, they offer unique features and advantages and can serve different purposes in your marketing strategy. In this blog post, we're diving deep into the world of email marketing and SMS marketing, comparing their strengths, weaknesses, and best applications. Whether you're a small business owner, a marketing professional, or someone simply interested in the dynamics of digital marketing, this comparison can offer valuable insights.
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Many businesses work to acquire as many customers as they can to increase profits. However, the fact is that there's potentially more revenue in retaining those customers. The many advantages of effective customer retention make it important to focus on retention marketing as much as other efforts. In this blog post, we'll dive deep into retention marketing, its many benefits, and some strategies that you can use to retain your customers in the long term.
Effective demand generation is all about a discovery journey filled with consumer inspiration. In this context, "inspiration" means giving ideas to users and helping them imagine how a particular product can benefit them (e.g., how they'll look in that green dress or how great those shoes will look with the dress they already have). What's the point? Many online consumers are actively seeking inspiration. They want ideas for an upcoming project or event. They are ready to buy. So, “inspiration” for the sake of demand generation is a strategy that eCommerce brands should seriously consider investing in. Because if they can deliver the relevant content to the right person at the right time and spark a moment of inspiration, that’s a happy ending for all.
What was your favorite song in 2022? Which albums turned into an obsession? How about guilty pleasures - the songs you listened to after making sure “the social share” button is switched off? You might not remember it all. Don’t worry! That’s why Spotify creates its traditional end-year activation “Spotify Wrapped.” When it’s that time of the year, when all the Christmas ads are out, red Starbucks cups are in use, and “All I want for Christmas is you” again becomes the most played song, you know that Spotify will soon ping you with a summary of your “year in music.” In this blog post, we explore the details behind Wrapped's success story and explain how to create a similar experience on your website or in your mobile app using Storyly Stories.
If you're in eCommerce, you know how important it is to stay up to date with the latest news and trends in your industry. But the eCommerce industry is constantly changing and new trends, technologies, and best practices emerge all the time. It can be difficult to keep up with all the latest developments and incorporate them into your eCommerce strategy. That's why I've put together a list of some of the best eCommerce podcasts out there. From interviews with successful entrepreneurs to deep dives into marketing strategies, these podcasts cover a wide range of topics and provide invaluable insights for anyone looking to grow their eCommerce business.
Average order value (AOV) is a key metric in eCommerce that measures the average total of every order placed with a business over a defined period of time. It is calculated by dividing total revenue by the number of orders. AOV is used to understand customer behavior and to frame marketing and pricing strategies. Businesses aim to increase the average order value to maximize revenue from each customer transaction. This can be done through various techniques such as upselling, cross-selling, bundling products, or offering free shipping on orders over a certain amount.
Selecting the right email account provider or email service provider is crucial for managing your digital communication effectively and securely. This comprehensive comparison of popular email providers highlights the varying features, pros, cons, and pricing structures each one offers. Some providers focus on privacy and security, while others prioritize user experience and seamless integration with various devices and services.
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