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In this insightful blog post, we'll explore the most significant mobile marketing trends that are poised to redefine the way businesses engage, communicate, and connect with their target audience. From immersive technologies like augmented reality to the growing importance of personalization and privacy, these trends are set to shape the future of mobile marketing and offer new opportunities for brands to elevate their campaigns and drive meaningful customer interactions. So, buckle up and join us as we delve into the mobile marketing trends that will keep you ahead of the curve in 2024 and beyond!
It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.
One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.
Influencer marketing is one of the strategies that companies use widely to boost their brands, conversions, reach, etc. In fact, 93% of marketers practice influencer marketing, and in 2020, 69.8% of marketers plan to increase their influencer marketing budget. But how did influencer marketing get this point?
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This blog highlights how five standout brands, Super-Pharm Poland, PICARD, Idealo, Footasylum, and New Look, used Storyly to create successful summer campaigns. Each example shows how full-screen content can turn seasonal inspiration into real action.
Video and content teams in eCommerce face different challenges, but AI is now making it easier for both to create smarter, faster, and more personalized content. From automated editing and voiceover generation to keyword research, AI tools are helping teams scale without sacrificing creativity. This blog explores how brands are solving real production bottlenecks with AI.
Summer is full of a series of moments that your audience already cares about. From blockbuster tours to community festivals and major sporting events, this guide maps out what’s happening across the UK and Europe in this summer. Use it to create campaigns that feel relevant, timely, and built for the mood.
Summer is a high-opportunity window for eCommerce brands willing to adapt to shifting consumer behavior. With mobile usage increasing, social commerce booming, and discovery-driven shopping dominating summer habits, brands have more chances than ever to connect meaningfully. This blog explores the trends, insights, and high-impact tactics that can turn heat waves and festivals into major sales moments.
Summer is the perfect season to turn real customer voices into immersive, shoppable content. In this blog, we explore how combining Bazaarvoice’s authentic UGC with Storyly’s full-screen, interactive content can create scroll-stopping summer campaigns that inspire and convert. From discovery to post-purchase engagement, you’ll find ready-to-use ideas to boost trust, creativity, and sales.
Shoptalk Europe is where the retail world comes together to shape what’s next. From unified commerce to in-store transformation and content that truly captures attention, this year’s event promises fresh insights from brands like H&M, L’Oréal, and TikTok Shop. Storyly will be there too, ready to explore how interactive content can make every moment of the customer journey more meaningful.
Live shopping is transforming eCommerce by blending real-time interaction, entertainment, and instant purchases. With significantly higher conversion rates and stronger emotional engagement, it's becoming a powerful tool for brands to connect with consumers. This blog explores what makes live shopping successful and how Storyly helps brands extend their impact beyond the livestream with interactive, shoppable content.
AI video creation tools are transforming how eCommerce marketers produce content, making it faster, easier, and more cost-effective than ever before. From automating tedious editing tasks to enabling personalized, shoppable videos, these tools empower teams to focus on creativity and strategy. This guide breaks down the types of AI tools available, what features to look for, and how to integrate them effectively into your marketing stack. Plus, discover how Storyly helps amplify the impact of your videos by delivering them in immersive, in-app experiences that drive results.
Interactive content is changing the way people shop online by turning browsing into an experience. From quizzes that guide product discovery to shoppable videos, it’s helping brands keep shoppers engaged and drive more sales. This post breaks down why it works, how top eCommerce brands are using it, and tips for making it part of your strategy. Plus, see how Storyly makes it easy to bring these experiences to life.
AI is transforming eCommerce personalization from clunky guesswork to seamless, tailored experiences. And leading apps are boosting engagement, conversions, and loyalty by combining smart tech with real shopper insight. Ready to see what great personalization really looks like? Dive in for more.
Video commerce is becoming a key strategy to stand out by combining engaging visuals with seamless shopping experiences. From shoppable videos to live shopping and interactive content, video boosts engagement, drives conversions, and reduces return rates. For eCommerce brands looking to capture attention and grow sales, video commerce is a competitive advantage. So, let's dive in for the tips and strategies!
In this blog, we break down eight standout examples from brands like New Look, Scentbird, Sephora, and the ENTERTAINER each using content in a unique way to boost engagement, drive sales, or build community. It’s a practical look at what great eCommerce content really looks like in 2025. Perfect if you’re looking for fresh ideas to inspire your next move.
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