Mobile Marketing Trends for 2024

In this insightful blog post, we'll explore the most significant mobile marketing trends that are poised to redefine the way businesses engage, communicate, and connect with their target audience. From immersive technologies like augmented reality to the growing importance of personalization and privacy, these trends are set to shape the future of mobile marketing and offer new opportunities for brands to elevate their campaigns and drive meaningful customer interactions. So, buckle up and join us as we delve into the mobile marketing trends that will keep you ahead of the curve in 2024 and beyond!

Mobile Application Performance Metrics You Should Be Tracking

Around 48.16% of the world’s population now owns smartphones, so eCommerce currently operates through mobiles. Several studies show that most businesses have high conversion rates through apps and mobile sites.

Mobile App Marketing Tips For Holiday Season

Every mobile marketer should take advantage of the holiday season to promote their brand and app. Through effective holiday-themed marketing campaigns, you’ll drive more engagement, downloads and installs, and sales.

9 Strategies to Ensure User Retention For Loyalty Apps

Through a loyalty program, customers can recover reward points, product and service discounts, and membership cards, among other advantages.

Improve UX in Your News App with Stories

Every human being has a different relationship with the news media. Passersby people most probably visit a news app or website after coming across social media posts.

How to Re-engage Your Churned Users

Churned users are users who interacted with your app in the past but haven’t interacted with it within a particular time period. These users could be the users who uninstalled your app or who stopped using without deleting it.

How To Track App Uninstall Effectively

It is essential to analyze the number of installs, uninstalls, and active users to run marketing campaigns effectively in the mobile app world. To monitor app uninstallations on iOS and Android devices, you must install the appropriate SDKs.

How to Decrease Cart Abandonment for Mobile App

One of the biggest issues that any eCommerce business faces is cart abandonment. People often add items to their shopping carts, only to leave the website without completing their purchase.

How to Ask Users for App Feedback

How do you know that you built an app corresponding to users’ wants and needs? What features need improvements? What makes your users happy, pleased, or disappointed? The answer is in your users’ feedback.

How Snackable Content Helps Target Micro-Moments

One of the biggest trends in marketing today is the increased need to use micro-moments to connect with audiences. These instances have the ability to reach users who don’t want to devote as much time to browsing on their phones as they complete other tasks.

Difference Between Heuristic Evaluation vs Usability Testing

Best Practices of App User Segmentation

A Brief History of Influencer Marketing

Influencer marketing is one of the strategies that companies use widely to boost their brands, conversions, reach, etc. In fact, 93% of marketers practice influencer marketing, and in 2020, 69.8% of marketers plan to increase their influencer marketing budget. But how did influencer marketing get this point?

9 Mobile App Marketing Campaign Types to Boost App Retention

Human attention span is continuously decreasing and has explicitly reduced in 15 years. In 2000, it was 12 seconds, and today, it revolves around 8.25 seconds. In fact, it is even shorter than goldfish who can focus on a task for 9 seconds.

20 Effective Tips to Boost Your Mobile App Conversion Rate

Creating an excellent app product is one thing; building a business on it is another. You might have a great idea as an app owner …

How to Use In-App Stories to Clarify and Educate Users About App Features

One of the components of any successful app is engaging features, including new features that apps integrate overtime to keep existing users engaged. While you …

5 Stats That Prove Gamification Boosts Retention

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by …

4 Ways to Tell Stories Through Productivity App

If you own or are in the process of designing an app in which productivity is a big focus, you need to do what you …

10 Strategies That Increase App Use Duration

Keeping app users engaged is critical for an app’s long-term success. Regardless of how many downloads and installs you generate, you need to ensure your …

Native Mobile App Architecture – Everything You Need to Know

What exactly is native mobile app architecture at its core? Find out everything you need to know from the basic layers to native app development for Android vs. iOS, to the benefits and disadvantages of native app development.

Top 10 Best Free Mobile App Analytics Tools in 2023

Should Google be your default app analytics tool, or is Apple analytics for apps worth consideration? We take a look at our top-5 picks.

Introducing Storyly

The idea glowed in the second half of 2019. It evolved magically and finally, we have Storyly. This is our story, introducing App Samurai’s youngest product. …

Storyly New Feature: How to Make Stories Sharable

Letting your users share your content with external audiences is a great way to create virality regarding your content and, ultimately, your app. Discover how you can use stories to gain extra exposure and use them as an alternative user acquisition channel.

Template Studio – the Stress-free Way of Automating Product Stories

When you start an e-commerce business, the first challenge is having enough products to display. As you grow, the new challenge then becomes sampling as …

Personalized Stories Using External Data

In today’s mobile world it’s not enough to reach out to your users with mass campaigns and messaging. 80% of customers say they are more …

Meet Interactive Shoppable Videos

Every year we spend more time watching videos on our mobile devices. In the United States, people spent 42 minutes a day viewing digital video on …

Introducing Story Ads: The Future of App or Website Monetization

Stories enable users to quickly explore content and inspire them to take action. As more and more mobile app and website owners adopt Storyly in …

Making the Most of Automation in Storyly

Great content, and lots of it, is key to keeping engagement rates high in any kind of app, and in-app stories, like the ones powered …