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With Mother’s Day in the UK falling on March 30, 2025, retailers have a prime opportunity to connect with customers through personalized shopping experiences. As consumer spending continues to rise, effective personalization can drive engagement and boost sales. This blog explores key personalization strategies and discusses how Storyly’s interactive, personalized, and shoppable content experiences can elevate Mother’s Day campaigns, making gift discovery more engaging and seamless for customers.
From playful polls to shoppable Stories, these brands made Valentine’s Day extra special. The Entertainer turned “LOVE” into an eye-catching Story Group, Footasylum made product discovery interactive, and Picard’s heart-shaped purses became instant favorites. Check out the most creative Valentine’s Day campaigns from Storyly customers and get inspired for your next big moment!
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The European beauty industry is evolving faster than ever. With eCommerce booming, social media driving purchases, and skincare taking center stage, brands must keep up with shifting consumer habits. In this blog, we break down 12 key statistics and 6 major trends shaping beauty in 2025. These insights will keep you in the know.
A strong eCommerce content marketing strategy is about grabbing and keeping the attention while driving action. With Storyly, brands can turn content into an engaging, interactive, personalized, and shoppable experience directly on their own platforms, maximizing conversions and customer engagement. From interactive Stories to Vertical Video Feed, this guide explores how to craft a winning content strategy that keeps audiences engaged and shopping. Dive in to discover how Storyly can help you make the most of your content marketing efforts!
Vertical Video Feed is transforming digital shopping by bringing the TikTok-like experience into your mobile store, combining entertainment and seamless purchasing. This product allows brands to create engaging, full-screen videos with shoppable elements to inspire and convert. Learn how to use interactive video content to boost engagement, simplify the customer journey, and drive direct conversions.
Valentine’s Day is the first big retail moment after the post-holiday slump, and in the UK alone, it’s a £2.1 billion opportunity. While some shoppers stick to the classics like cards, flowers, and chocolates, others are embracing new trends like self-care gifts and Galentine’s celebrations. This blog dives into the latest spending trends, consumer behaviors, and innovative strategies retailers are using to capture shoppers’ attention during this love-filled season. Ready to explore the numbers and ideas shaping Valentine’s retail? Let’s get started.
From TikTok trends to Instagram Reels, videos transform how we shop online, making it more interactive, engaging, and trust-driven. Discover why video commerce is quickly becoming a must-have strategy for modern retailers. Learn the essentials, from creating attention-grabbing short clips to using interactive features that convert viewers into buyers. Plus, get inspired by real-world examples of brands doing it right.
In this blog, you'll explore 8 powerful interactive content ideas that can transform your marketing strategy, including quizzes, polls, AR experiences, and more. Discover practical examples, success stories, and actionable tips to connect with your audience and create memorable digital experiences. Get ready to turn window shoppers into active buyers!
As eCommerce evolves, so do customer expectations. From AI-powered personalization to immersive shopping and purpose-driven content, 2025 brings exciting trends to the forefront. This guide explores eight key strategies to help brands connect authentically, engage meaningfully, and thrive in the year ahead.
As Black Friday and Cyber Monday (BFCM) campaigns swept across Q4, we were blown away by the creativity, innovation, and impact of our customers' Storyly content. From shoppable experiences to interactive Stories, our community truly raised the bar this season.
Unlock the secret to enhanced customer engagement with 10 proven website personalization strategies. Discover how to create tailored, meaningful experiences that captivate your audience, boost conversions, and set your brand apart.
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Discover how top eCommerce brands are transforming shopping with shoppable videos! From engaging storytelling to seamless shopping experiences, explore 9 standout examples that drive conversions and inspire innovation in video commerce. Learn actionable strategies to elevate your own shoppable video game.
How effective are your shoppable videos? Beyond boosting sales, are they truly engaging users, driving conversions, and contributing to your ROI? In this blog, you'll discover the key metrics to measure success and the tools to help you get there! Dive in to learn more.
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Personalization has shifted from being a nice-to-have feature to a cornerstone of modern eCommerce. By leveraging AI and data insights, brands can curate relevant product recommendations, reduce cart abandonment, and boost average order values. Shoppers feel understood, businesses achieve higher returns, and customer relationships grow stronger. Dive in to learn more.
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In today's digital age, businesses have a myriad of channels through which they can communicate with their customers. Two such channels, which have proven to be highly effective for many businesses, are email and SMS. While both serve to reach out to customers and potential leads, they offer unique features and advantages and can serve different purposes in your marketing strategy. In this blog post, we're diving deep into the world of email marketing and SMS marketing, comparing their strengths, weaknesses, and best applications. Whether you're a small business owner, a marketing professional, or someone simply interested in the dynamics of digital marketing, this comparison can offer valuable insights.
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Many businesses work to acquire as many customers as they can to increase profits. However, the fact is that there's potentially more revenue in retaining those customers. The many advantages of effective customer retention make it important to focus on retention marketing as much as other efforts. In this blog post, we'll dive deep into retention marketing, its many benefits, and some strategies that you can use to retain your customers in the long term.
Effective demand generation is all about a discovery journey filled with consumer inspiration. In this context, "inspiration" means giving ideas to users and helping them imagine how a particular product can benefit them (e.g., how they'll look in that green dress or how great those shoes will look with the dress they already have). What's the point? Many online consumers are actively seeking inspiration. They want ideas for an upcoming project or event. They are ready to buy. So, “inspiration” for the sake of demand generation is a strategy that eCommerce brands should seriously consider investing in. Because if they can deliver the relevant content to the right person at the right time and spark a moment of inspiration, that’s a happy ending for all.
What was your favorite song in 2022? Which albums turned into an obsession? How about guilty pleasures - the songs you listened to after making sure “the social share” button is switched off? You might not remember it all. Don’t worry! That’s why Spotify creates its traditional end-year activation “Spotify Wrapped.” When it’s that time of the year, when all the Christmas ads are out, red Starbucks cups are in use, and “All I want for Christmas is you” again becomes the most played song, you know that Spotify will soon ping you with a summary of your “year in music.” In this blog post, we explore the details behind Wrapped's success story and explain how to create a similar experience on your website or in your mobile app using Storyly Stories.
If you're in eCommerce, you know how important it is to stay up to date with the latest news and trends in your industry. But the eCommerce industry is constantly changing and new trends, technologies, and best practices emerge all the time. It can be difficult to keep up with all the latest developments and incorporate them into your eCommerce strategy. That's why I've put together a list of some of the best eCommerce podcasts out there. From interviews with successful entrepreneurs to deep dives into marketing strategies, these podcasts cover a wide range of topics and provide invaluable insights for anyone looking to grow their eCommerce business.
Average order value (AOV) is a key metric in eCommerce that measures the average total of every order placed with a business over a defined period of time. It is calculated by dividing total revenue by the number of orders. AOV is used to understand customer behavior and to frame marketing and pricing strategies. Businesses aim to increase the average order value to maximize revenue from each customer transaction. This can be done through various techniques such as upselling, cross-selling, bundling products, or offering free shipping on orders over a certain amount.
Selecting the right email account provider or email service provider is crucial for managing your digital communication effectively and securely. This comprehensive comparison of popular email providers highlights the varying features, pros, cons, and pricing structures each one offers. Some providers focus on privacy and security, while others prioritize user experience and seamless integration with various devices and services.
With the ever-changing commerce landscape and continually developing technologies, consumer behavior is changing. If you want your business to stay relevant and get ahead of competitors, you must appeal to these behaviors by following the latest trends. By gearing your business to consumers and what they want, you can attract them and convert them into loyal customers. However, you may not be aware of all the latest consumer behavior trends and their importance. In this article, we break down the top consumer behavior trends of 2024.
One of the key elements of a successful business is high customer engagement. Using the right customer engagement metrics, you can track this activity and determine how to keep more customers interacting with your brand and ensure they remain loyal.
With the ongoing economic uncertainty, consumer brands must focus on sustainable growth and customer retention. The number one way to drive this is through personalization. However, there are certain misconceptions about personalization that can hinder your ability to build deeper connections with your consumers and grow your business. In this article, we’ll demystify the most common personalization assumptions and cover strategies to personalize the ‘right’ way.
One of the most effective ways to engage customers and increase sales is to incorporate gamification into your marketing efforts. The right gamification strategies will help you harness the power of this tool to help your business thrive. Here we'll break down what gamification is and list some helpful gamification strategies for eCommerce businesses to boost sales.
If you are in a fast-changing business like eCommerce or retail, a quick check of news sites, social media, blogs, and newsletters for the latest developments and market movements in the industry can be a game-changer. Not only does it keep you in the loop, but it can also help you plan your day more effectively. By staying on top of the news, you can identify potential opportunities and threats and take action. So, I gathered a list of my favorite resources to go to when I want to keep up with everything that’s going on in the ever-evolving retail and eCommerce landscape. Here you go…
Online buying has become a crucial component of the shopping experience for millennials as a result of the growth of e-commerce and the growing reliance on technology in daily life. Millennials, a technologically advanced and online-connected age, have high standards for online purchasing. They seek out experiences that are practical, tailored, ethical, and value-driven. Therefore, in order to satisfy their wants and remain competitive in the market, firms must comprehend what millennials look for while purchasing online. The main millennial expectations for online purchasing will be discussed in this article.
Customer-to-customer online marketplaces are stores where users trade with each other. It is possible to create a market environment where everyone is a buyer and a seller at the same time. Creating a fair, shared economy environment can be challenging. And as expected, content is here to help with its crucial role in engaging, educating, increasing transactions, and retaining users. Among other types of content, video stands out. Videos are more dynamic, more captivating, and, needless to say -thanks to the younger generation's relationship with TikTok and YouTube- more trendy than still media or written content. Being highly energetic and visual, video content’s superior power is also proven by marketers. 91% of businesses will use video as a marketing tool in 2023. With all these in mind, let’s dive into how to leverage video Stories for C2C marketplaces.
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