Insight from S-Quad Delivered to Your Inbox
Subscribe to our newsletter and get fun, inspiring, and insightful emails periodically.
Oops! Something went wrong while submitting the form.
In the evolving digital landscape, the shift from third-party to first-party data collection has become crucial for businesses aiming to personalize marketing strategies while adhering to privacy standards. First-party data, collected directly from interactions with customers through website visits, social media engagements, and transactions, offers a reliable and valuable resource for creating personalized customer experiences. This shift, necessitated by privacy regulations and changing industry practices, underscores the importance of leveraging tools like website analytics, online surveys, and loyalty programs to gather actionable insights. Implementing these strategies enables businesses to enhance customer engagement, optimize marketing efforts, and drive growth, marking a significant pivot towards more ethical and effective data use in the digital age.
Discover the top 7 Storyly features designed to enhance customer engagement and drive sales during the busiest shopping season! From shoppable videos to automated content and interactive stickers, Storyly offers innovative tools to create personalized, interactive experiences that captivate shoppers and elevate your brand. Whether you're focused on boosting conversions or deepening customer loyalty, these features are your secret weapon for a successful end to 2024. Explore the blog to learn more and get started today!
This blog post delves into Conversion Rate Optimization (CRO) for eCommerce, offering over 20 actionable tips to convert web and app traffic into paying customers. It starts by defining eCommerce conversion rate and explaining its calculation. The post emphasizes the importance of understanding what constitutes a good conversion rate, which varies across industries and platforms. Key strategies discussed include streamlining the checkout process, enhancing trust signals, adding high-quality images and videos, incorporating social proof, and optimizing for mobile devices. Offering free shipping, gamifying the shopping experience, and publishing full-screen shoppable stories are also recommended. The post stresses the significance of detailed product descriptions, live chat support, attracting qualified site visitors, personalizing the user experience, and optimizing site speed. It also highlights the benefits of A/B testing, remarketing, exit-intent pop-ups, accommodating returns and exchanges, recovering abandoned carts, accepting multiple payment options, implementing social commerce, and using urgency and scarcity tactics. Conclusively, the blog post encourages businesses to adapt their strategies continuously and focus on customer engagement and seamless experiences for sustained growth and success in the competitive online marketplace.
Get ready for Black Friday 2024 with our latest blog post. As this major shopping event continues to evolve, understanding the latest trends is crucial for eCommerce success. From record-breaking sales predictions to the rise of mobile commerce and the increasing importance of personalized shopping experiences, this year's Black Friday presents unique challenges and opportunities. Discover how retailers are leveraging AI, innovative fulfillment options, and digital marketing tactics to capture consumer attention and drive sales. Dive into the stats to prepare your brand for this peak shopping period!
Explore the crucial differences between Unified Commerce and Omnichannel Commerce in digital commerce. Learn their advantages, limitations, and future trends to optimize your business operations and customer engagement
Nothing found
Sorry, but nothing matched your search terms. Please try again with some different keywords.
Storyly's Smart Sorting is a powerful feature that can help companies increase the impact of their campaigns by maximizing the engagement rate of their Stories It helps provide more tailored experiences to the users, and improve efficiency and productivity.
.png)
As a mobile-native Stories platform, Storyly makes it easy to create immersive and engaging content that your audience will love. And now, with our partnership with MoEngage, we're taking things to the next level.
As a brand, it's important to understand the difference between on-site personalization and customization. Both of these elements help you meet customers' needs based on their unique preferences. Delivering individualized experiences is a recent concept that aims to enhance personalization, but you might not be familiar with it. What exactly is an "individualized experience" and how can it take on-site personalization to the next level? Let's find out!
One eCommerce trend that's slated to change the future of this market is shoppertainment. Over the years, shoppertainment has become increasingly popular among consumers and marketers alike as people seek more engaging shopping experiences online. Out are the boring and monotonous marketing campaigns trying to get people's attention, and are in highly engaging videos that entertain as much as they promote. In short, marketing today is about the user, not the brand behind it. Wondering why shoppertainment is such a crucial investment today? Here we'll dive deeper into this trend and the many benefits you'll get from it.
Keeping up with the latest news, technologies, and trends in the retail and eCommerce industry is crucial to achieving success. Thankfully, experts who have an active voice in this field lead the way for us to get to know the industry. The following list features the top retail and eCommerce experts to follow in Europe.
.png)
When it comes to monitoring eCommerce websites, there are so many tools you can use. For someone relatively new to eCommerce, it can be pretty overwhelming, with so many numbers and statistics to analyze and understand. And while all of these metrics bear some importance, not all of them will be important to you with every campaign. Some will be more crucial to measure than others based on your goals, making it important to cut through the noise and focus only on those metrics that matter most. To help you succeed with your eCommerce efforts, let's take a close look at what eCommerce website metrics are all about and go into some of the specific metrics worth tracking.
The checkout is one of the most critical moments in the eCommerce experience. In order to incentivize customers to checkout, you need to create an effective marketing campaign. You can then inspire those customers to jump into a purchase as you excite them with details about your products. However, all those efforts can be fruitless if your checkout process is less than desirable. To help you prevent any issues from turning customers away once you've captured them, consider the following eCommerce checkout best practices.
"Personalization" and "customization" are often used interchangeably, but they are distinct concepts with different implications for the end user. Personalization involves tailoring an experience to an individual based on their unique preferences, interests, and behaviors. At the same time, customization puts the power in the user's hands, allowing them to create an experience uniquely suited to their needs. In this blog post, we'll explore the difference between personalization and customization, highlight their importance in enhancing the customer experience, and discuss the challenges and considerations for implementing them in a business context.
For someone who is new to the retail and eCommerce landscape, it is essential to pay attention to the leading experts in the industry. Personally, I follow many different experts who help me gain a better understanding of the industry and stay up-to-date with the latest news. This is why I want to share the following list with you, which includes US-based retail and eCommerce experts that you’ll need to keep an eye out for in 2024 and beyond.
Video Stories can significantly improve engagement, conversions, and retention for retail apps and websites. The key is to use them the right way to provide customers with a unique experience that drives conversions and inspires users. To help you fully utilize video Stories and realize their possibilities, we'll give you some ideas for how to use them to your advantage.
More and more shoppers today seek inspiration online for their purchases. Even when shoppers aren't currently looking for something, a certain source may inspire them to make a purchase. In fact, according to Google, 60% of consumers get the urge to buy a product from a source of inspiration even when they're not actively shopping. If you want to incentivize your customers to buy from you, you should understand precisely what inspires shoppers and how you can appeal to this need.
Acquiring new customers and retaining existing ones helps boost revenue, but you should also do what you can to maximize their order values. Unfortunately, it's often hard to get customers to pile on items to their initial orders. If you can somehow increase the average basket size of your customers, you can significantly increase your revenue with each customer and order. High average order sizes will ultimately help your business directly, making this an essential metric to boost. Thankfully, there are plenty of means to help you increase average cart value, but Video Stories are among the most effective you'll find. There are several reasons I recommend this means in particular: Video Stories improve product discovery, decrease cart abandonment, maximize average basket size, and increase conversion rates.
It’s time to give your email strategy a glow-up! Inbox Stories, a new feature that lets you integrate Story content directly into an email is a dynamic new way to improve CTR and achieve your engagement and retention goals.
Welcome back to the Inspiration Hub! It’s time to get ready for March marketing plans, and there’s plenty to celebrate. I’ve put together some Story ideas for each of the holidays and events coming up, so you can mark your calendar with favorites or the best fit for your brand.
Nothing found
Sorry, but nothing matched your search terms. Please try again with some different keywords.
Subscribe to our newsletter and get fun, inspiring, and insightful emails periodically.
