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Apple’s App store push notification guideline starts with “Push Notifications must not be required for the app to function… “, yet they are so important that an opted in user makes the day. Discover which companies you can work with to get the full benefit from push notifications.
Technology continues to develop over time, which has led to changes in trends across every industry. The banking and finance industry is among these ever-changing industries, particularly with an increased emphasis on mobile banking and finance.
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Web Stories have become an increasingly popular way for websites to engage their audiences with immersive, visually-rich content. However, with all the web content out there, it's important to see whether you'll be able to get the most out of Web Stories. In this article, I’ll explore the steps you can take to test the value of Web Stories, from defining your goals and metrics to analyzing your results and optimizing your content. Having a set of rules, a few facts, and a clear direction when testing something is very helpful. It makes testing a lot easier if you know what you are doing. Here's how you can make sure your Web Stories contribute to your website's success.
Web Stories are a new and exciting way to show full-screen content on the web. The format combines videos, images, text, and other elements to deliver engaging and interactive experiences to website visitors. The Story format was born in social media but it is not limited to these platforms anymore, as Web Stories can be embedded in any webpage. Since it is possible to add interactive and personalized elements to the Web Story content, you can use this powerful tool to decrease bounce rate, increase pageviews, and maximize session durations with audiences on the open web. Learn how to create Web Stories in 5 steps.
As third-party cookies phase out, it's become increasingly important to use a combination of zero-party and first-party data. At the same time, many people confuse the two or consider them the same. What exactly is zero-party data vs first-party data? In this guide, we'll explore the differences between these two types of data and how you can collect them for use in your marketing efforts. Knowing their differences can help you decide which is right for your business strategy.
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If you are starting your Storyly journey and still need to figure out where to start, don't worry, we have your back! I'm sure you already know the Story format and the power of this channel to communicate and engage with your users. The flexibility of these bite-sized content structures never stops to amaze our Storyly Community. For 3 years, we have worked closely with marketers from over 350 apps and websites in 40 countries. Together, we created countless successful use cases and still learn something new daily! Regardless of the business you have, thinking about all these fantastic experiences we generate with our customers and their users, I believe the tips and tricks below will drive you to success.
Acquiring and retaining customers is crucial, but one key metric that many businesses may overlook when gauging their success is customer lifetime value or CLV. This marketing metric helps you measure the overall value each customer brings to your company through engagement and repeat business. Maximizing your customer lifetime value is essential if you want to get and stay above, as it enables you to hold the spotlight. The following is a breakdown of what this metric is and some strategies to increase customer lifetime value.
The most valuable customers are those who keep coming back, showing their loyalty to your brand. These loyal customers will not only keep returning for repeat purchases, but they'll also recommend your brand to others as brand ambassadors. Despite the importance of having loyal customers, you might not know exactly how to measure it. Having this information can help you determine how effective your brand is when it comes to retaining customers in the long term. To give you a better idea of where you stand with your customers, here we'll dive into some metrics to measure customer loyalty.
Your relationship with your shoppers is a checking account. Starting from day 1, you are spending from your balance and if you do not continue your investments, your account will eventually become overdrawn, and your customers will leave you for a competitor who is willing to invest in building a stronger relationship with them. Just like a bank account, you need to consistently make deposits by offering excellent products or services, personalized experiences, and rewards for loyalty in order to keep shoppers engaged and satisfied.
In today's business world, customer engagement is more important than ever. The rise of digital platforms has made it easier for customers to connect with brands and voice their opinions. As a result, brands need to be proactive in engaging with their customers to build a loyal following and stay ahead of the competition. In this blog post, I’ll explore the top 10 customer engagement strategies that will help you connect with your customers and create loyal brand advocates.
The growth of eCommerce in the APAC region has skyrocketed and this trend is expected to continue in the following years. To keep up with the recent advancements, there are multiple resources to benefit from but among them, opinion pieces and experiences coming from real industry experts would be key for better inspiration. If you are a marketer working for the APAC region, take a look at this list of eCommerce and retail industry experts to feed yourself with more crafted insights.
Inspiration is a key factor and strategy, especially for eCommerce and retail players. Because today, shoppers’ journey starts on social media or on search engines. Marketers not only can meet the needs and demands of shoppers, but also they can generate the demand by embracing the power of inspiration. And inspiration calls for great content that can capture the attention of shoppers, and great content calls for channels that can effectively reach and engage its target audience. So, the question for this article is this: Are conventional channels enough for user engagement?
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There are ways in which companies can optimize the eCommerce experience for customers and reduce friction as a brand. If you can create a frictionless and inspiring mobile shopping journey — while swiftly closing the loop between discovery and conversion — you can expect to see your revenues soar.
Digital marketers can't expect to rely on third-party data to inform their campaigns much longer. And first-party data has some definite limitations in terms of usefulness. On the other hand, by investing in zero-party data collection, and maybe getting a little creative, you can get the marketing information you need. At the end of the day, you'll be able to gain valuable and actionable insights into your core customer demographic, deliver highly personalized user experiences, and ultimately build a loyal following that will support your business for years to come.
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eCommerce has become an increasingly important part of all businesses in recent years. However, eCommerce comes with its own unique set of challenges that businesses must overcome in order to succeed in the competitive world of digital shopping. In this article, we will discuss some of the most common challenges that eCommerce businesses face and offer strategies for overcoming them.
Online shopping has become an essential part of modern retail businesses as more consumers choose it over traditional brick-and-mortar stores. eCommerce has grown significantly in recent years and shows no signs of slowing down. Staying up to date on the latest trends and statistics in the eCommerce industry is essential if you are a business owner or marketer. In this blog post, we'll provide you with 8 eCommerce statistics you need to know to make informed decisions about your online business. Stay ahead of your competition with these statistics on online shopping behaviors and mobile commerce trends.
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